📌 Core Information
🔹 Job Title: VP of Product Marketing
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, California, United States
🔹 Job Type: Hybrid
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote work may be considered for candidates located more than 30 miles from an office)
🚀 Job Overview
Key aspects of this role include:
- Leading CoreWeave’s global product marketing strategy
- Translating complex technical capabilities into business value
- Partnering with Product Management, Sales, and Demand Generation to drive product launches
- Optimizing revenue impact through strategic GTM execution
- Fostering a data-driven decision-making culture
ASSUMPTION: This role requires a strategic, data-driven product marketing leader with deep technical expertise in cloud computing, AI/ML, and high-performance infrastructure. The ideal candidate will have a passion for competitive storytelling and a proven track record in launching and scaling technology products in hyper-growth environments.
📋 Key Responsibilities
✅ Lead CoreWeave’s global product marketing strategy, translating complex technical capabilities into business value, enabling sales teams, and influencing product roadmap decisions.
✅ Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products, partnering with Product Management, Sales, and Demand Generation to drive product launches and accelerate adoption.
✅ Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences.
✅ Drive pricing, packaging, and market segmentation strategies, optimizing for growth, adoption, and competitive advantage.
✅ Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts.
✅ Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value.
✅ Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events.
✅ Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers.
✅ Act as a brand evangelist, representing CoreWeave at industry conferences, speaking engagements, and executive briefings.
✅ Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts.
✅ Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success.
✅ Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions.
✅ Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively.
✅ Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling.
✅ Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates.
✅ Establish real-time performance tracking for GTM initiatives, ensuring clear attribution of product marketing efforts to revenue outcomes.
✅ Drive thought leadership initiatives, positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing.
✅ Develop executive-level content, including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence.
✅ Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority.
✅ Build and lead a high-performance Product Marketing team, ensuring alignment with Sales, Product, and Growth Marketing.
✅ Foster a data-driven decision-making culture, continuously optimizing messaging, pricing, and GTM strategies based on insights.
✅ Influence product development roadmaps, ensuring alignment between customer needs and CoreWeave’s innovation priorities.
✅ Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact.
ASSUMPTION: The role requires a strong understanding of buyer personas, customer journey mapping, and sales enablement best practices. The ideal candidate will have expertise in competitive intelligence, market analysis, and analyst relations to influence market perception.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is preferred but not required.
Experience: 15+ years of experience in Product Marketing, GTM strategy, or technical marketing, with a strong background in cloud computing, AI/ML, or high-performance infrastructure.
Required Skills:
- Proven track record in launching and scaling technology products in hyper-growth environments
- Deep expertise in cloud computing, AI/ML, and high-performance infrastructure
- Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices
- Expertise in competitive intelligence, market analysis, and analyst relations
- Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers
- Exceptional cross-functional leadership and stakeholder management skills
- Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement
Preferred Skills:
- Experience in the cloud computing or AI/ML industries
- Familiarity with CoreWeave’s products and services
- Strong communication, storytelling, and public speaking skills
ASSUMPTION: The ideal candidate will have a strong background in cloud computing, AI/ML, or high-performance infrastructure, with a proven track record in launching and scaling technology products in hyper-growth environments.
💰 Compensation & Benefits
Salary Range: $275,000 - $340,000 per year. The range represents the typical compensation range for this role and is subject to market location and individual qualifications.
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid life insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible spending account
- Health savings account
- Tuition reimbursement
- Mental wellness benefits through Spring Health
- Family-forming support provided by Carrot
- Paid parental leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Working Hours: Full-time (40 hours per week) with flexible work arrangements available.
ASSUMPTION: The compensation range reflects the cost of labor across several US geographic markets. The actual compensation for this role may vary depending on job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet. CoreWeave is a leading AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI. The company operates a growing footprint of data centers covering every region of the US and across Europe.
Company Size: 501-1,000 employees. As a mid-sized company, CoreWeave offers career-defining opportunities for those who excel amid change and challenge.
Founded: 2017. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI.
- The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing.
- CoreWeave’s technology enables the creation and delivery of the intelligence that drives innovation.
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: http://www.coreweave.com
ASSUMPTION: CoreWeave’s industry leadership and innovative technology position it as an attractive employer for professionals seeking to make a significant impact in the AI and cloud computing sectors.
📊 Role Analysis
Career Level: Executive. This role is suited for an experienced product marketing leader seeking to drive strategic initiatives and influence product roadmaps in a dynamic, high-growth environment.
Reporting Structure: The VP of Product Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including Product Management, Sales, and Demand Generation.
Work Arrangement: Hybrid. The role requires a balance of on-site collaboration and remote work, with new hires invited to attend onboarding at one of CoreWeave’s hubs within their first month. Teams gather quarterly to support collaboration.
Growth Opportunities:
- CoreWeave’s rapid growth and expansion present numerous opportunities for career advancement within the Product Marketing function and across the organization.
- The role offers the chance to build and lead a high-performance team, fostering a data-driven decision-making culture.
- As the company continues to innovate and expand its service offerings, there will be ample opportunities for the successful candidate to grow their impact and influence.
ASSUMPTION: The ideal candidate will be eager to take on new challenges and grow their career alongside CoreWeave’s continued success.
🌍 Location & Work Environment
Office Type: Hybrid. CoreWeave offers a flexible work environment, with remote work considered for candidates located more than 30 miles from an office based on role requirements for specialized skill sets.
Office Location(s): Sunnyvale, California, United States
Geographic Context:
- Sunnyvale, California, is located in the heart of Silicon Valley, offering easy access to the region’s thriving tech industry and numerous networking opportunities.
- The area boasts a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- Sunnyvale is well-connected by major highways and public transportation, with nearby international airports for convenient travel.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available. CoreWeave prioritizes a hybrid work environment, with remote work considered for specialized skill sets and based on role requirements.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and leveraging remote collaboration tools to maintain productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interviews with the hiring manager and cross-functional stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in cloud computing, AI/ML, and high-performance infrastructure
- Proven track record in launching and scaling technology products
- Strong communication, storytelling, and public speaking skills
- Cross-functional leadership and stakeholder management skills
- Data-driven mindset and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of CoreWeave’s products and services, and how your expertise aligns with the company’s mission and values.
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and ability to translate complex technical concepts into business value.
- Showcase your strategic thinking and data-driven approach to product marketing and revenue growth.
- Be ready to discuss your experience with competitive intelligence, market analysis, and analyst relations.
ATS Keywords: Product Marketing, GTM Strategy, Cloud Computing, AI/ML, High-Performance Infrastructure, Positioning, Messaging, Differentiation, Competitive Intelligence, Market Analysis, Sales Enablement, Data-Driven Decision Making, Strategic Thinking, Public Speaking, Cross-Functional Leadership
ASSUMPTION: The ideal candidate will have a strong background in cloud computing, AI/ML, or high-performance infrastructure, with a proven track record in launching and scaling technology products in hyper-growth environments.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Marketo, Salesforce, HubSpot)
- Product management and roadmapping tools (e.g., Asana, JIRA, Trello)
- Cloud computing and AI/ML platforms (e.g., AWS, GCP, Azure, TensorFlow, PyTorch)
- Data visualization and business intelligence tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will have experience with relevant marketing automation, product management, and cloud computing tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoreWeave fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.
- Collaboration: The company values open communication, active listening, and teamwork, with a focus on collective success.
- Customer-centricity: CoreWeave prioritizes understanding and addressing customer needs, with a commitment to delivering exceptional value and support.
Work Style:
- Data-driven: CoreWeave emphasizes data-driven decision-making, with a focus on measurable outcomes and continuous optimization.
- Agile: The company embraces an agile work environment, with a focus on flexibility, adaptability, and rapid iteration.
- Inclusive: CoreWeave fosters a diverse, equitable, and inclusive work environment, with a commitment to supporting the growth and success of all employees.
Self-Assessment Questions:
- How do you align with CoreWeave’s value of innovation, and what specific examples can you provide of your ability to drive progress and challenge the status quo?
- Describe your experience working in a collaborative, data-driven environment, and how you have leveraged data to inform decision-making and optimize outcomes.
- How do you approach understanding and addressing customer needs, and what specific examples can you provide of your commitment to customer-centricity?
ASSUMPTION: The ideal candidate will be strongly aligned with CoreWeave’s values and work style, with a proven track record of driving innovation, collaboration, and customer-centricity in a dynamic, high-growth environment.
⚠️ Potential Challenges
- The role requires a strong understanding of complex technical concepts and the ability to translate them into compelling narratives that resonate with enterprise buyers.
- CoreWeave’s rapid growth and expansion may present challenges in terms of managing competing priorities, balancing short-term needs with long-term strategic goals, and adapting to change.
- The hybrid work environment may require additional effort to maintain productivity and engagement when working remotely.
- The role may involve occasional travel to attend industry events, conferences, and client meetings.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to balance multiple priorities and adapt to change effectively.
📈 Similar Roles Comparison
- Unlike traditional cloud providers, CoreWeave focuses on delivering cutting-edge services tailored to the unique needs of AI labs and enterprises, requiring a more specialized and strategic approach to product marketing.
- The role offers a unique opportunity to shape the future of cloud computing, with a focus on AI/ML and high-performance infrastructure, rather than general-purpose cloud services.
- Career paths in this role may differ from those in traditional cloud providers, with a greater emphasis on innovation, specialization, and strategic influence.
ASSUMPTION: The ideal candidate will have experience in the cloud computing or AI/ML industries, with a strong understanding of the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing a comprehensive competitive positioning framework that differentiates CoreWeave’s AI/ML and high-performance computing offerings from traditional cloud providers.
- Creating a series of targeted whitepapers and case studies that showcase CoreWeave’s technical capabilities and customer success stories, tailored to specific buyer personas.
- Launching a new AI/ML training platform, including market research, positioning, messaging, and go-to-market strategy development.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive strategic, data-driven initiatives that deliver measurable results.
❓ Key Questions to Ask During Interview
- Can you describe the company’s approach to product roadmap development and how this role would influence that process?
- How does CoreWeave support the growth and development of its employees, and what opportunities exist for career advancement within the Product Marketing function and across the organization?
- What is the company’s strategy for expanding its service offerings, and how would this role contribute to that growth?
- How does CoreWeave measure the success of its product marketing efforts, and what key performance indicators (KPIs) would this role be responsible for tracking and optimizing?
- What is the company’s approach to competitive intelligence, and how would this role contribute to maintaining CoreWeave’s market leadership position?
ASSUMPTION: The ideal candidate will be curious and proactive, using the interview process to gain a deep understanding of CoreWeave’s business strategy, culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of CoreWeave’s products and services and how your expertise aligns with the company’s mission and values.
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and ability to translate complex technical concepts into business value. Showcase your strategic thinking and data-driven approach to product marketing and revenue growth.
- Be ready to discuss your experience with competitive intelligence, market analysis, and analyst relations.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
