📌 Core Information
🔹 Job Title: VP of Product Marketing
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA
🔹 Job Type: Hybrid
🔹 Category: Technology
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading global product marketing strategy for AI/ML, high-performance computing, and cloud infrastructure products
- Driving product launches and optimizing revenue impact through cross-functional collaboration
- Developing segment-specific GTM strategies and competitive positioning
- Building and leading a high-performance product marketing team
- Representing CoreWeave at industry conferences and executive briefings
ASSUMPTION: This role requires a strategic, data-driven product marketing leader with deep technical expertise in cloud computing and AI/ML, as well as a proven track record in launching and scaling technology products in hyper-growth environments.
📋 Key Responsibilities
✅ Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products
✅ Partner with Product Management, Sales, and Demand Generation to drive product launches, accelerate adoption, and optimize revenue impact
✅ Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences
✅ Drive pricing, packaging, and market segmentation strategies, optimizing for growth, adoption, and competitive advantage
✅ Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts
✅ Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value
✅ Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events
✅ Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers
✅ Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts
✅ Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success
✅ Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions
✅ Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively
✅ Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling
✅ Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates
✅ Establish real-time performance tracking for GTM initiatives, ensuring clear attribution of product marketing efforts to revenue outcomes
✅ Drive thought leadership initiatives, positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing
✅ Develop executive-level content, including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence
✅ Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority
✅ Build and lead a high-performance Product Marketing team, ensuring alignment with Sales, Product, and Growth Marketing
✅ Foster a data-driven decision-making culture, continuously optimizing messaging, pricing, and GTM strategies based on insights
✅ Influence product development roadmaps, ensuring alignment between customer needs and CoreWeave’s innovation priorities
✅ Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact
ASSUMPTION: This role requires a strong understanding of buyer personas, customer journey mapping, and sales enablement best practices, as well as expertise in competitive intelligence, market analysis, and analyst relations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 15+ years of experience in Product Marketing, GTM strategy, or technical marketing, with a strong background in cloud computing, AI/ML, or high-performance infrastructure.
Required Skills:
- Proven track record in launching and scaling technology products in competitive markets
- Deep expertise in positioning, messaging, and differentiation
- Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices
- Expertise in competitive intelligence, market analysis, and analyst relations
- Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers
- Exceptional cross-functional leadership and stakeholder management skills
- Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement
Preferred Skills:
- Experience working in a hyper-growth environment
- Familiarity with AI/ML and high-performance computing technologies
- Strong communication, storytelling, and public speaking skills
ASSUMPTION: This role requires a strategic, data-driven product marketing leader with deep technical expertise in cloud computing and AI/ML, as well as a proven track record in launching and scaling technology products in hyper-growth environments.
💰 Compensation & Benefits
Salary Range: $275,000 - $340,000 per year
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid life insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible spending account
- Health savings account
- Tuition reimbursement
- Mental wellness benefits through Spring Health
- Family-forming support provided by Carrot
- Paid parental leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- Casual work environment
- Work culture focused on innovative disruption
Working Hours: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the technology industry, with consideration for the required experience level and location. The benefits listed are typical for a company of CoreWeave's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: CoreWeave operates in the technology, information, and internet industry, focusing on cloud computing, AI/ML, and high-performance infrastructure.
Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, providing ample opportunities for career growth and collaboration.
Founded: CoreWeave was founded in 2017 and has since grown to operate a footprint of data centers covering every region of the US and across Europe.
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI
- The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing
- CoreWeave was ranked as one of the TIME100 most influential companies of 2024
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: www.coreweave.com
ASSUMPTION: CoreWeave's focus on AI/ML, high-performance computing, and cloud infrastructure, along with its rapid growth and industry recognition, presents an exciting opportunity for a product marketing leader to make a significant impact.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the CEO or another C-level executive.
Reporting Structure: The VP of Product Marketing will lead a team of product marketing managers and specialists, collaborating with cross-functional teams to drive product launches and optimize revenue impact.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site two days per week and remotely for the remainder of the time.
Growth Opportunities:
- As CoreWeave continues to expand its footprint and customer base, there will be ample opportunities for the VP of Product Marketing to grow their team and influence the company's strategic direction
- The successful candidate will have the opportunity to shape the future of cloud computing and AI/ML, working alongside a talented and innovative team
- CoreWeave's commitment to fostering an inclusive and supportive workplace provides ample opportunities for professional development and career advancement
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success and the broader AI/ML and cloud computing industries.
🌍 Location & Work Environment
Office Type: CoreWeave's Sunnyvale, CA office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Sunnyvale, CA
Geographic Context:
- Sunnyvale is located in the heart of Silicon Valley, providing easy access to the region's thriving tech industry and numerous amenities
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Sunnyvale is home to numerous Fortune 500 companies and startups, offering ample networking and career development opportunities
Work Schedule: CoreWeave follows a standard work schedule, with core hours from 9:00 AM to 5:00 PM, Monday through Friday. Employees working on-site are expected to adhere to this schedule, while remote employees may maintain their own hours within reason.
ASSUMPTION: CoreWeave's modern, collaborative work environment and prime location in Silicon Valley provide an ideal setting for a product marketing leader to thrive and make a significant impact.
💼 Interview & Application Insights
Typical Process:
- Applicants will be initially screened by the HR team, followed by a phone or video call with the hiring manager
- Candidates who advance will be invited for on-site or virtual interviews with a panel of CoreWeave team members
- The final round may include a presentation or case study, allowing candidates to demonstrate their strategic thinking and problem-solving skills
- Successful candidates will be contacted with an offer and will be required to complete a background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in cloud computing, AI/ML, and high-performance infrastructure
- Proven track record in launching and scaling technology products
- Strong communication, storytelling, and public speaking skills
- Ability to work effectively with cross-functional teams and stakeholders
- Data-driven mindset and experience with marketing analytics, product adoption metrics, and revenue impact measurement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with cloud computing, AI/ML, and high-performance infrastructure, as well as your track record in launching and scaling technology products
- Demonstrate your understanding of CoreWeave's business and the AI/ML and cloud computing industries
- Prepare for behavioral interview questions that assess your strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Product Marketing, GTM Strategy, Technical Marketing, Cloud Computing, AI/ML, High-Performance Infrastructure, Positioning, Messaging, Competitive Intelligence, Market Analysis, Sales Enablement, Data-Driven Decision Making, Public Speaking, Stakeholder Management, Revenue Impact Measurement
ASSUMPTION: CoreWeave's interview process is designed to assess candidates' strategic thinking, technical expertise, and ability to work effectively with cross-functional teams. Successful candidates will demonstrate a strong track record in launching and scaling technology products and a deep understanding of the AI/ML and cloud computing industries.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Tableau
- Asana
- Slack
ASSUMPTION: CoreWeave uses a variety of tools and technologies to streamline its marketing and sales processes, enabling its teams to work more efficiently and effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- CoreWeave values a dynamic, fast-paced work environment where employees are encouraged to take initiative and drive results
- The company fosters a culture of continuous learning and growth, with regular training and development opportunities
- CoreWeave prioritizes open communication and transparency, with regular team meetings and one-on-ones to ensure everyone is aligned and informed
- The company values a work-life balance, with flexible work arrangements and a focus on employee well-being
Self-Assessment Questions:
- How do you align with CoreWeave's values of innovation, collaboration, and customer-centricity, and how have you demonstrated these in your previous roles?
- How do you approach working in a dynamic, fast-paced environment, and how have you adapted to change and uncertainty in previous roles?
- How do you balance your work and personal life, and how do you ensure you maintain a healthy work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: CoreWeave's culture values innovation, collaboration, and customer-centricity, with a focus on driving results and continuous learning and growth. Successful candidates will demonstrate a strong alignment with these values and a proven track record of driving results in dynamic, fast-paced environments.
⚠️ Potential Challenges
- The role requires a deep understanding of complex technical concepts and the ability to translate them into compelling narratives that resonate with enterprise buyers
- The AI/ML and cloud computing industries are rapidly evolving, requiring the successful candidate to stay up-to-date with the latest trends and technologies
- The role involves working with cross-functional teams and stakeholders, which can present challenges in terms of alignment and communication
- The hybrid work arrangement may present challenges in terms of maintaining a healthy work-life balance and staying connected with colleagues
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a strong technical foundation, excellent communication skills, and a proven track record of driving results in dynamic, fast-paced environments.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Officer (CMO) or Senior Vice President (SVP) of Marketing in a technology company, with a focus on product marketing and go-to-market strategy
- However, this role is unique in its focus on AI/ML and high-performance computing, as well as its requirement for deep technical expertise in these areas
- Compared to other roles in the technology industry, this role offers a unique opportunity to shape the future of cloud computing and AI/ML, working alongside a talented and innovative team
ASSUMPTION: This role offers a unique combination of strategic, technical, and leadership responsibilities, with a focus on driving results and continuous learning and growth.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new AI/ML product, including positioning, messaging, and pricing
- Conducting market research to identify key customer segments and refine ICPs (Ideal Customer Profiles)
- Creating a competitive battle card to arm sales teams with insights that drive deal success
- Building a high-impact sales enablement program, including persona-based content and targeted campaigns
- Driving a thought leadership initiative, including executive-level content and industry events
ASSUMPTION: These sample projects illustrate the strategic, technical, and leadership responsibilities of the VP of Product Marketing role, with a focus on driving results and continuous learning and growth.
❓ Key Questions to Ask During Interview
- How does CoreWeave differentiate itself from other cloud providers, and how does this role contribute to that differentiation?
- How does CoreWeave approach working with cross-functional teams, and how does this role collaborate with other departments to drive product launches and optimize revenue impact?
- How does CoreWeave measure the success of its product marketing efforts, and how does this role track and optimize revenue outcomes?
- How does CoreWeave support the professional development and career advancement of its employees, and how does this role contribute to that support?
- How does CoreWeave balance innovation and disruption with a focus on customer-centricity and market needs, and how does this role contribute to that balance?
ASSUMPTION: These key questions help candidates assess their fit with CoreWeave's culture, values, and strategic priorities, as well as their alignment with the specific responsibilities and challenges of the VP of Product Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your track record in launching and scaling technology products in competitive markets
- Prepare for behavioral interview questions that assess your strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams
- Demonstrate your understanding of CoreWeave's business and the AI/ML and cloud computing industries
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
