📌 Core Information
🔹 Job Title: VP of Specialty Retail Growth
🔹 Company: Shaw
🔹 Location: Dalton, Georgia, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail Sales & Business Development
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with national travel
🚀 Job Overview
Key aspects of this role include:
- Developing and driving growth strategies for Shaw's specialty retail segment
- Leading and collaborating with cross-functional teams to achieve success
- Setting and meeting goals and budgets within the specialty retail segment
- Strategizing and executing plans for SFN, distribution, national accounts, promotions, and Shaw company store
- Working closely with retail sales leadership and peers to set strategies and drive growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the retail industry, with a focus on specialty retail.
📋 Key Responsibilities
✅ Develop and meet goals and budgets within the specialty retail segment
✅ Lead strategy for segmentation and work with peers and internal partners to execute for SFN and non-aligned retailers
✅ Promote and drive high-priority objectives of the business unit while ensuring customer tie-in and co-production
✅ Create plan with retail sales leader to drive specialty retail growth in each geography
✅ Collaborate with sales leadership on key SFN and corporate initiatives
✅ Drive the top 3 national and local monthly priorities
✅ Adopt the trade pro program from the test study and drive execution of selected plan forward
✅ Support National Accounts and help create strategy to improve growth and profitability
✅ Strategize on the company store opportunities and services that can be brought to retailers and consumers
✅ Examine distribution business for synergies with retail and create a better strategy and growth plan going forward
✅ Participate in L&P, S&OP, product roadmaps to set plans for future product and forecast needs for specialty retailers
✅ Deliver on goals in line with business plan and proactively work with financial partner to drive the right behaviors throughout the team
✅ Drive rewards program and consistently review ROI for Shaw and for the customer (consider non-aligned in strategy)
✅ Constantly gather feedback on products and programs
✅ Listen to customers for opportunities and pain points and work with internal teams to prioritize initiatives to create solutions
✅ Ensure all strategies created within specialty retail are shared with peers to foster opportunities within all retail
✅ Gather intelligence on competitive programs
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree required
Experience: 10+ years of sales experience or other equivalent experience required
Required Skills:
- Proven leadership experience
- Flooring industry experience or adjacent home renovation industry experience required
- Experience with retail flooring dealer preferred
- Ability to travel 40% of the time
Preferred Skills:
- Experience in a similar role within the flooring industry
- Strong analytical skills
- Excellent communication and presentation skills
ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in sales, leadership, and the flooring industry are most likely to succeed.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Sales role in the flooring industry, with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, observed calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw is a leading provider of flooring and surface solutions, serving residential, commercial, and outdoor environments. The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
Company Size: Shaw is a mid-sized company with around 18,000 associates worldwide. This size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.
Founded: Shaw was founded in 1946 and is headquartered in Dalton, Georgia. The company is a wholly-owned subsidiary of Berkshire Hathaway, Inc.
Company Description:
- Shaw designs and manufactures carpet, resilient, and hardwood products that positively impact people and the planet.
- The company's optimistic approach to design delivers a purposeful blend of materiality, sustainability, and performance.
- Shaw takes a collaborative approach to innovation, working closely with customers, designers, and industry partners to create solutions that meet the needs of today and anticipate the trends of tomorrow.
Company Specialties:
- Sustainable Design
- Resilient Flooring
- LVT
- Carpet
- Flooring
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- and Commercial Design
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw's focus on sustainability, innovation, and collaboration makes it an attractive employer for candidates who value these qualities in a workplace.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the SVP of Retail Sales.
Reporting Structure: The VP of Specialty Retail Growth will oversee leaders responsible for Shaw Flooring Network (SFN), distribution, national accounts, promotions, and the Shaw company store.
Work Arrangement: This is a hybrid role, requiring on-site work from Shaw's Dalton, GA corporate offices with national client-facing travel (approximately 40% of the time).
Growth Opportunities:
- As Shaw continues to grow and expand its specialty retail segment, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a more senior role.
- This role provides exposure to various aspects of Shaw's business, allowing the candidate to gain a broad understanding of the company's operations and growth strategies.
- Shaw's commitment to employee development and training offers opportunities for professional growth and skill-building.
ASSUMPTION: Given Shaw's growth trajectory and commitment to employee development, this role offers strong potential for career advancement and professional growth.
🌍 Location & Work Environment
Office Type: Shaw's corporate offices in Dalton, GA feature a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Shaw's corporate headquarters is located at 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US.
Geographic Context:
- Dalton, GA is located in the northwest corner of the state, approximately 70 miles northwest of Atlanta.
- The area is known for its rich history in the textile industry and offers a mix of urban and rural living options.
- Dalton is home to a diverse population and a growing arts and culture scene.
Work Schedule: Shaw operates on an 8-hour non-rotating shift schedule, with hours falling to in punch day, observed calendar, and shift starts AM.
ASSUMPTION: Shaw's modern, collaborative work environment and the vibrant community of Dalton, GA make it an attractive place to work and live for candidates seeking a balance between professional growth and personal fulfillment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management abilities
- Industry knowledge and experience
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your strategic approach to retail sales and growth, as well as your experience leading and collaborating with cross-functional teams.
- Research Shaw's company culture and values to ensure a strong fit with your personal work style and career goals.
- Prepare questions to ask the interviewer about the company's growth plans, team dynamics, and opportunities for professional development.
ATS Keywords: Strategic Planning, Retail Sales, Business Development, Leadership, Cross-Functional Teams, Flooring Industry, Specialty Retail, Growth Strategies
ASSUMPTION: Shaw's interview process is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Shaw's use of industry-standard tools and technologies allows for a smooth onboarding process and easy collaboration with team members and stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Customer-Centric: Shaw prioritizes understanding and meeting the needs of its customers, both internal and external.
- Innovation: Shaw fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
- Collaboration: Shaw values teamwork and encourages employees to work together to achieve common goals.
Work Style:
- Strategic: Shaw values employees who can think critically and develop effective plans to achieve business objectives.
- Results-Driven: Shaw prioritizes outcomes and holds employees accountable for delivering results.
- Adaptable: Shaw's dynamic business environment requires employees to be flexible and adaptable to change.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a high degree of autonomy and taking initiative to drive results?
- Do you enjoy collaborating with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: Shaw's focus on innovation, collaboration, and results-driven work style makes it an attractive employer for candidates who value these qualities in a workplace.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive experience in a similar role.
- The hybrid work arrangement may present challenges for candidates who prefer a more traditional on-site work environment.
- The role involves frequent travel, which may be challenging for candidates with personal or family commitments that limit their availability.
- The competitive nature of the flooring industry may present challenges in driving growth and market share.
ASSUMPTION: Shaw's commitment to employee development and support offers resources and opportunities to help candidates overcome these challenges and succeed in the role.
📈 Similar Roles Comparison
- Unlike other VP of Sales roles, this position focuses specifically on Shaw's specialty retail segment, requiring a deep understanding of this unique market and its customers.
- While the role shares similarities with other VP of Sales positions, such as a focus on driving growth and revenue, the specialty retail segment presents unique challenges and opportunities that require a tailored approach.
- Candidates with experience in a similar role within the flooring industry or a related field may find this position to be an excellent fit for their skills and career goals.
ASSUMPTION: Shaw's focus on the specialty retail segment sets this role apart from other VP of Sales positions and offers unique opportunities for candidates with relevant experience and expertise.
📝 Sample Projects
- Developing and implementing a strategic plan to drive growth in Shaw's specialty retail segment
- Collaborating with cross-functional teams to execute initiatives that improve customer satisfaction and drive revenue growth
- Analyzing market trends and competitor activities to inform strategic decision-making and identify opportunities for growth
ASSUMPTION: Shaw's focus on strategic planning and execution makes this role an excellent fit for candidates with strong analytical and problem-solving skills, as well as a proven track record of driving results in a similar role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Shaw support the growth and development of its employees?
- What are the key challenges facing the specialty retail segment, and how can this role address them?
- How does Shaw collaborate with its retail partners to drive growth and success?
- What opportunities exist for professional development and career advancement within Shaw?
ASSUMPTION: Shaw's commitment to employee development and growth makes it an attractive employer for candidates seeking opportunities to advance their careers and take on new challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic planning, leadership, and industry-specific expertise
- Prepare for your interview by researching Shaw's company culture, values, and recent news, as well as developing thoughtful questions to ask the interviewer
- If selected for an interview, be prepared to discuss your strategic approach to retail sales and growth, as well as your experience leading and collaborating with cross-functional teams
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
