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VP, PR & Brand Communications

New York Post
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: VP, PR & Brand Communications

πŸ”Ή Company: New York Post

πŸ”Ή Location: NYC - 1211 Ave of the Americas

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Media Production

πŸ”Ή Date Posted: April 24, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (3 days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing and elevating communications for the New York Post and its portfolio
  • Managing the external narrative and driving strategic communication initiatives
  • Crafting compelling stories and shaping public perception
  • Collaborating with cross-functional teams and senior leaders

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in media or public relations to effectively manage the New York Post's brand communications.

πŸ“‹ Key Responsibilities

βœ… Developing and executing communications strategies that align with the company's vision and business objectives

βœ… Managing PR agency relationships and vendor collaborations for external communications campaigns

βœ… Partnering with the SVP of Marketing to drive brand elevation through events, promotions, and brand-building campaigns

βœ… Creating and refining messaging that resonates with diverse audiences across various channels

βœ… Monitoring and analyzing media coverage to assess the effectiveness of communications strategies

βœ… Cultivating relationships with key media stakeholders, influencers, and thought leaders

βœ… Overseeing content for various communication channels and managing a communications budget

βœ… Tracking and reporting on communications metrics to measure the impact of communication strategies

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure to meet deadlines and achieve results.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: 15+ years of experience in communications, public relations, or a related field, ideally with a media background (agency or in-house)

Required Skills:

  • Proven ability to develop and execute effective communication strategies
  • Proficiency in media monitoring tools and data analysis
  • Strong writing and editing skills
  • Event planning expertise
  • Experience collaborating with senior leaders and cross-functional teams
  • Proactive and results-driven approach with a track record of delivering measurable outcomes
  • Exceptional interpersonal skills and ability to engage with diverse stakeholders
  • Keen interest in media, entertainment, and brand management

Preferred Skills:

  • Experience working with senior leadership teams in a corporate environment
  • Familiarity with the New York Post or similar media organizations
  • Bilingual or multilingual proficiency

ASSUMPTION: This role requires a strategic thinker with a strong background in communications and public relations, as well as experience working with senior leaders and cross-functional teams.

πŸ’° Compensation & Benefits

Salary Range: $175,000 - $200,000 per year

Benefits:

  • Health Benefits
  • Retirement Savings
  • Caregiving Benefits
  • Emotional Wellbeing Benefits
  • Transportation Benefits
  • Elective Benefits

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the New York City area. The actual salary may vary based on the selected candidate's experience, skills, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Media Production

Company Size: 501-1,000 employees

Founded: 1801

Company Description:

  • One of America's most iconic and recognizable news brands
  • Delivers bold headlines, unforgettable scoops, and sharp commentary
  • Multi-platform ecosystem spanning web, mobile apps, video, audio, social, print, TV, and commerce

Company Specialties:

  • News
  • Sports
  • Entertainment
  • Pop Culture
  • Lifestyle

Company Website: nypost.com

ASSUMPTION: The New York Post is a well-established media organization with a strong brand and a diverse portfolio of entities. This role offers the opportunity to work at the forefront of one of the nation's leading media companies and help tell the story of the New York Post and its brands.

πŸ“Š Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the CEO

Work Arrangement: Hybrid (3 days in office)

Growth Opportunities:

  • Potential to shape the external narrative of a major media organization
  • Opportunity to work closely with senior leadership and cross-functional teams
  • Possibility to drive strategic communication initiatives and brand elevation

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a tangible impact on the New York Post's brand and reputation.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office)

Office Location(s): NYC - 1211 Ave of the Americas

Geographic Context:

  • New York City is a major media hub with numerous opportunities for networking and collaboration
  • The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
  • The New York Post's headquarters is in a modern, high-rise building with state-of-the-art facilities

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or virtual interview with the hiring manager (CEO)
  • Final round interviews with senior leadership or relevant stakeholders

Key Assessment Areas:

  • Communication skills and ability to craft compelling narratives
  • Strategic thinking and problem-solving abilities
  • Experience working with senior leaders and cross-functional teams
  • Understanding of the media landscape and industry trends

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the New York Post's brand and its portfolio of entities
  • Prepare examples of successful communication campaigns or initiatives you've led in the past
  • Research the company and its competitors to showcase your industry knowledge

ATS Keywords: Communications, Public Relations, Brand Strategy, Media Monitoring, Data Analysis, Event Planning, Writing, Editing, Stakeholder Engagement, Strategic Planning, Campaign Management, Social Media

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's communication skills, strategic thinking, and industry knowledge, as well as their fit with the New York Post's brand and culture.

πŸ› οΈ Tools & Technologies

  • Media monitoring tools (e.g., Cision, Meltwater, Google Analytics)
  • Project management software (e.g., Asana, Trello, Microsoft Project)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: This role may require the use of various communication, project management, and productivity tools to effectively manage campaigns, collaborate with teams, and track progress.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Irreverence
  • Authority
  • Wit

Work Style:

  • Collaborative
  • Fast-paced
  • Results-driven

Self-Assessment Questions:

  • How do you align with the New York Post's values of irreverence, authority, and wit?
  • How comfortable are you working in a fast-paced, collaborative environment?
  • How do you approach driving results and achieving measurable outcomes in your work?

ASSUMPTION: The New York Post values candidates who are strategic thinkers, strong communicators, and comfortable working in a fast-paced, collaborative environment. Successful candidates will demonstrate a strong alignment with the company's values and work style.

⚠️ Potential Challenges

  • Managing the external narrative of a high-profile media organization
  • Balancing the needs and expectations of various stakeholders, including senior leadership, cross-functional teams, and external partners
  • Adapting to a hybrid work arrangement and maintaining productivity in a flexible work environment
  • Keeping up with the fast-paced nature of the media industry and its ever-evolving landscape

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong communication skills, strategic thinking, and the ability to thrive in a fast-paced, collaborative environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on managing the external narrative of a major media organization
  • Similar roles may include Director of Communications, Head of Public Relations, or VP of Marketing for media or entertainment companies
  • Career progression may involve moving into a more senior leadership role within the communications or marketing department or transitioning into a related field, such as corporate communications or brand management

ASSUMPTION: This role offers a unique opportunity to work at the forefront of a major media organization and drive strategic communication initiatives, with potential growth opportunities in related fields or more senior leadership roles.

πŸ“ Sample Projects

  • Developing and executing a comprehensive communications strategy for a major brand launch or rebranding initiative
  • Managing a high-profile crisis communication campaign to mitigate reputational damage and maintain public trust
  • Collaborating with cross-functional teams to create and implement a successful event or promotional campaign that drives brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and results-driven nature of the role, requiring strong communication skills, strategic thinking, and the ability to work effectively under pressure.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's long-term vision and growth strategy?
  • What are the key priorities for this role in the first 90 days?
  • How does the New York Post support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and flexible work arrangements?
  • How does the New York Post measure the success of its communications initiatives and campaigns?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture and values, and their fit with the New York Post's long-term vision and growth strategy.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.