VP, Product Marketing

📌 Core Information 🔹 Job Title: VP, Product Marketing 🔹 Company: OneTrust 🔹 Location: San Francisco, California 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: May 5, 2025 🔹 Experience Level: Executive 🔹 Remote Status: Hybrid (up to 25% travel) 🚀 Job Overview OneTrust is seeking a dynamic and experienced VP of Product Marketing to drive product innovation, growth, and adoption. This role involves: - Defining and executing go-to-market strategies aligned with business strategies. - Collaborating with cross-functional teams to drive impact and achieve revenue targets. - Building and scaling a high-performing Product Marketing team. - Leading pricing and packaging, analyst relations, and competitive intelligence efforts. - Working closely with product leadership from inception to launch of new products. - Enabling sales and partner enablement teams to be trusted advisors to prospects and customers. - Orchestrating integrated marketing campaigns to reach the right personas at the right times. Assumptions: - This role requires a strategic thinker with a strong understanding of business, markets, and competition. - The ideal candidate will have experience in privacy, security, or data governance markets to leverage OneTrust's unique position in these industries. 📋 Key Responsibilities ✅ Strategic Planning and Execution: - Develop and execute go-to-market strategies for OneTrust's suite of products. - Collaborate with cross-functional teams to drive impact and achieve revenue targets. ✅ Team Leadership and Development: - Build, lead, and scale a high-performing Product Marketing team. - Coach and mentor team members to drive their professional growth. ✅ Pricing and Packaging Strategy: - Lead pricing and packaging efforts to maximize revenue and market share. ✅ Analyst Relations and Competitive Intelligence: - Manage relationships with industry analysts and track competitive landscape. - Leverage insights to inform product positioning and messaging. ✅ Product Launch and Lifecycle Management: - Work closely with product leadership to launch new products and features. - Ensure products focus on maximum customer value and target the right personas. ✅ Sales and Partner Enablement: - Collaborate with sales and partner enablement teams to keep field teams and partners well-prepared. - Ensure OneTrust's solutions map to business pain and business value. ✅ Integrated Marketing Campaigns: - Orchestrate consistent efforts across integrated marketing campaigns to drive revenue growth. Assumptions: - This role requires strong project management skills to balance multiple priorities and stakeholders. - The ideal candidate will have experience in B2B software product marketing and a deep understanding of the privacy, security, and data governance markets. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 15+ years of B2B software product marketing experience. - 10+ years of management experience, including 2nd level management experience. Required Skills: - Proven track record of driving product innovation, growth, and adoption. - Strong strategic planning and execution skills. - Excellent leadership, coaching, and mentoring abilities. - Experience in pricing and packaging, analyst relations, and competitive intelligence. - Strong collaboration and communication skills. - Data-driven decision-making approach. - Experience in privacy, security, or data governance markets preferred. Preferred Skills: - Experience with marketing automation tools and CRM systems. - Familiarity with Agile methodologies. - Knowledge of SQL or other data query languages. Assumptions: - This role requires a well-rounded product marketing professional with a strong background in strategic planning, execution, and team leadership. - The ideal candidate will have experience in scaling teams and driving growth in a dynamic, fast-paced environment. 💰 Compensation & Benefits Salary Range: - $236,250 - $354,375 USD per year Benefits: - Comprehensive healthcare coverage - Flexible PTO - Equity stock options - Annual performance bonus opportunities - Retirement account support - 14+ weeks of paid parental leave - Career development opportunities - Company-paid privacy certification exam fees - Flexible work arrangements Assumptions: - The salary range provided is based on industry standards for a role of this level and experience in the San Francisco Bay Area. - Benefits are subject to change and may vary based on the candidate's location and individual circumstances. 📌 Applicant Insights 🔍 Company Context Industry: - OneTrust operates in the fast-growing privacy, security, and data governance markets, helping organizations use data and AI responsibly. Company Size: - OneTrust is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment. Founded: - OneTrust was founded in 2016 and has since grown to serve over 14,000 customers globally. Company Description: - OneTrust simplifies data collection with consent and preferences, automates data governance with integrated risk management, and activates responsible data use with policy enforcement across the entire data estate and lifecycle. - The company supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Company Specialties: - Privacy Impact Assessment Automation - Data Mapping Automation - Cookie Compliance - Website Scanning - Vendor Risk Management - Privacy Management - Readiness Assessments - Subject Access Requests - Incident Management - GDPR Readiness - Data Privacy Readiness - Data Privacy Accountability - Data Privacy Management - Breach Management - DPIA Automation - IAB TCF - Consent Management - GRC - Preferences and Consent - Third-Party Risk Management - Audit and Compliance - CMP - CCPA - GDPR - LGPD - ISO 27001 - and AI Governance Company Website: Assumptions: - OneTrust's unique position in the privacy, security, and data governance markets presents exciting opportunities for growth and innovation. - The company's size and stage of growth offer a dynamic and challenging work environment. 📊 Role Analysis Career Level: - This role is an executive-level position, reporting directly to the Chief Marketing Officer (CMO). Reporting Structure: - The VP of Product Marketing will lead the Product Marketing team and collaborate closely with the CMO, Product, Marketing, Sales, and Customer Success executives. Work Arrangement: - This role is hybrid, with an expectation of up to 25% travel as needed. Growth Opportunities: - OneTrust's rapid growth and expansion present numerous opportunities for career advancement and professional development. Assumptions: - This role offers a unique opportunity to make a significant impact on OneTrust's growth and success in the privacy, security, and data governance markets. - The ideal candidate will be eager to take on new challenges and grow with the company. 🌍 Location & Work Environment Office Type: - OneTrust's San Francisco office is a collaborative and modern workspace, designed to foster innovation and teamwork. Office Location(s): - 1200 Abernathy Rd, Atlanta, GA 30328, US - Cannon Green, 27 Bush Lane, London, EC4R 0AA, GB - 3A-3B 2nd floor, Nitesh Broadway, Bangalore, MG Road 560001, IN - 162 Colins St, Level 3, Melbourne, VIC 3000, AU - 54 W 40th St, Office #533, New York, NY 10018, US - Seattle, US - San Francisco, US - São Paulo, BR - Munich, DE - Paris, FR - Hong Kong, HK - Bangkok, TH - 3858 Walnut St, Denver, Colorado 80205, US - Madrid, ES Geographic Context: - San Francisco is a major tech hub with a vibrant startup ecosystem, offering numerous networking and professional development opportunities. Work Schedule: - OneTrust offers flexible work arrangements, with core hours between 10:00 AM and 12:00 PM PST. Assumptions: - OneTrust's global presence and flexible work arrangements provide employees with the opportunity to work in diverse and dynamic environments. - The ideal candidate will be comfortable working in a hybrid setting and traveling as needed. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. On-site or virtual interview with the hiring team 4. Final interview with the CMO or another senior leader Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Leadership and team management abilities 3. Industry-specific knowledge and market trends 4. Cultural fit and alignment with OneTrust's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills. 3. Research OneTrust's products, market position, and competition to demonstrate your industry knowledge. 4. Practice your presentation skills, as you may be asked to present on a product marketing topic during the interview process. ATS Keywords: - Product Marketing - Go-To-Market Strategy - Team Leadership - Pricing and Packaging - Analyst Relations - Competitive Intelligence - Collaboration - Communication - Data-Driven Decision Making - Customer Lifecycle Management - Market Needs Analysis - Product Positioning - Sales Enablement - Integrated Marketing Campaigns - Coaching - Innovation Roadmap Assumptions: - OneTrust's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the role. - The ideal candidate will have a strong understanding of OneTrust's products, market position, and competition. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot) - CRM systems (e.g., Salesforce, HubSpot) - Product management tools (e.g., Asana, Jira) - Data query languages (e.g., SQL) - Presentation software (e.g., PowerPoint, Google Slides) - Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace) Assumptions: - OneTrust's tools and technologies are designed to streamline workflows, improve collaboration, and drive data-informed decision-making. - The ideal candidate will have experience with relevant tools and be eager to learn and adapt to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - OneTrust's core values include integrity, innovation, customer focus, collaboration, and excellence. - The ideal candidate will embody these values and contribute to OneTrust's positive and inclusive work environment. Work Style: - OneTrust's work environment is dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork and cross-functional collaboration. - The ideal candidate will be comfortable working in a fast-paced environment and thriving on a team that values open communication, active listening, and continuous learning. Self-Assessment Questions: 1. How do your personal values align with OneTrust's core values? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? 3. How do you approach collaborating with diverse teams to drive consensus and achieve common goals? Assumptions: - OneTrust's culture is built on a foundation of strong values, collaboration, and continuous learning. - The ideal candidate will be a strong cultural fit and contribute positively to OneTrust's work environment. ⚠️ Potential Challenges 1. Rapid Growth and Change: OneTrust's rapid growth and expansion may present challenges in maintaining a consistent work environment and managing change. 2. Competitive Market: The privacy, security, and data governance markets are competitive and dynamic, requiring constant innovation and adaptation. 3. Global Work Environment: OneTrust's global presence may present challenges in coordinating and collaborating with remote teams and stakeholders. 4. Work-Life Balance: The hybrid work arrangement and expectation of up to 25% travel may present challenges in maintaining a healthy work-life balance. Assumptions: - OneTrust's growth, competitive market, global presence, and hybrid work arrangement present unique challenges that the ideal candidate will be prepared to navigate. 📈 Similar Roles Comparison 1. Role Responsibilities: This role is similar to other VP-level product marketing roles, but with a stronger focus on strategic planning, execution, and team leadership. 2. Industry Context: OneTrust's unique position in the privacy, security, and data governance markets sets this role apart from similar positions in other industries. 3. Career Path Comparison: This role offers a unique opportunity to drive growth and innovation in a dynamic and fast-growing market, with potential for significant career advancement. Assumptions: - This role offers a unique combination of strategic, leadership, and industry-specific responsibilities that set it apart from similar positions. - The ideal candidate will have experience in driving growth and innovation in a dynamic and competitive market. 📝 Sample Projects 1. Product Launch: Develop and execute a go-to-market strategy for a new OneTrust product, driving adoption and revenue growth. 2. Market Expansion: Identify and capitalize on new market opportunities to expand OneTrust's customer base and increase market share. 3. Competitive Analysis: Conduct a comprehensive competitive analysis to inform product positioning, messaging, and pricing strategies. Assumptions: - These sample projects are designed to highlight the strategic, leadership, and industry-specific aspects of the VP of Product Marketing role at OneTrust. - The ideal candidate will have experience in driving growth and innovation through similar projects. ❓ Key Questions to Ask During Interview 1. Role and Responsibilities: What are the most important priorities for this role in the first 30, 60, and 90 days? 2. Team and Collaboration: How does this role collaborate with other teams, such as Product, Marketing, Sales, and Customer Success? 3. Growth and Innovation: What are the biggest opportunities for growth and innovation in OneTrust's products and markets? 4. Company Culture: How does OneTrust's culture support the success of this role and its team? 5. Professional Development: What opportunities are there for professional growth and development within this role and at OneTrust? Assumptions: - These key questions are designed to provide insight into the role's priorities, team dynamics, growth opportunities, company culture, and professional development prospects. - The ideal candidate will be prepared to ask thoughtful and strategic questions to demonstrate their understanding of the role and OneTrust's business. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for phone or video screens and on-site or virtual interviews, focusing on your leadership, strategic planning, and problem-solving skills. 4. Research OneTrust's products, market position, and competition to demonstrate your industry knowledge. 5. Practice your presentation skills, as you may be asked to present on a product marketing topic during the interview process. 6. Follow up with the hiring team after each interview, expressing your continued interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.