📌 Core Information
🔹 Job Title: VP Product Marketing
🔹 Company: Medline Industries, LP
🔹 Location: Northfield, Illinois
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading strategic direction and execution of marketing activities for Medline's product portfolio
- Driving product awareness, consideration, conversion, and loyalty across frontline care, surgical solutions, and lab & diagnostics categories
- Collaborating cross-functionally with product management, sales, and marketing teams to ensure cohesive strategy execution
- Leveraging data and business intelligence to inform product strategy and measure marketing initiative success
- Fostering a culture of continuous improvement and driving efficiencies across marketing operations
ASSUMPTION: This role requires a strategic mindset, deep expertise in B2B, B2B2C, and B2C product strategy, and strong cross-functional collaboration skills to thrive in a matrixed organization.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to drive product awareness and growth
✅ Establish clear and effective product positioning to differentiate offerings in the marketplace
✅ Work closely with product teams, sales, and marketing to ensure appropriate prioritization and cohesive strategy execution
✅ Oversee the organization and implementation of strategic initiatives to promote new product introductions
✅ Equip the sales team with necessary tools, training, and content to drive growth
✅ Publish results of product impact to increase awareness
✅ Collaborate with marketing departments to deliver plans and serve as a change leader in driving organizational changes
✅ Work with executive leadership to shape business strategy using data, market, and business intelligence-driven insights
✅ Evaluate and refine existing workflows to eliminate redundancies, reduce waste, and improve overall productivity
✅ Develop and enforce standardized methods for completing tasks to ensure consistency and quality across the organization
✅ Lead team alignment to support strategic goals and cultivate a performance-oriented culture grounded in experimentation, learning, and continuous improvement
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and change management to drive marketing success and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10+ years of experience in product marketing, with a strong background in B2B, B2B2C, and B2C markets.
Required Skills:
- Proven track record in developing and executing successful product marketing strategies
- Deep understanding of B2B, B2B2C, and B2C markets and customer needs
- Strong analytical and data-driven mindset
- Excellent communication, presentation, and stakeholder management skills
- Ability to thrive in a matrixed organization and navigate ambiguity
- Proven ability to lead and develop high-performing teams
Preferred Skills:
- Experience in the medical device or healthcare industry
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in B2B, B2B2C, and B2C product strategy, coupled with exceptional communication and leadership skills, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $201,760.00 - $302,640.00 Annual
Benefits:
- Health Insurance
- Life and Disability
- 401(k) Contributions
- Paid Time Off
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs.
ASSUMPTION: The salary range provided is based on Medline's job posting and is inclusive of the anticipated salary range for this role. Benefits are subject to change and may vary based on employee eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Medline is the largest provider of medical-surgical products and supply chain solutions serving all points of care.
Company Size: 10,001+ employees. As a large organization, Medline offers extensive resources and opportunities for career growth.
Founded: Medline was founded in 1969 and has since grown to operate in over 100 countries and territories.
Company Description:
- Medline is dedicated to delivering improved clinical, financial, and operational outcomes through its unique offering of world-class products, supply chain resilience, and clinical practice expertise.
- The company serves all points of care, including hospitals, clinics, and long-term care facilities.
- Medline's commitment to innovation and customer satisfaction has made it a trusted partner for healthcare providers worldwide.
Company Specialties:
- Manufacturing and distribution of medical supplies
- Medical Devices
- and Supply Chain
Company Website: www.medline.com
ASSUMPTION: Medline's extensive experience and resources in the medical equipment manufacturing industry provide a strong foundation for growth and success in this role.
📊 Role Analysis
Career Level: Executive. This role reports directly to the Senior Vice President of Marketing and has the potential to influence strategic decision-making across the organization.
Reporting Structure: The VP of Product Marketing will lead a team of product marketing managers and will collaborate closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: On-site, with flexibility for remote work based on business needs and team alignment.
Growth Opportunities:
- Potential to advance to senior leadership roles within the marketing department or other areas of the business
- Opportunities to expand product marketing expertise across diverse product categories and markets
- Chance to develop and mentor high-performing marketing teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their product marketing expertise and advance their career within Medline.
🌍 Location & Work Environment
Office Type: Corporate headquarters. Medline's Northfield, Illinois office serves as the global headquarters for the company.
Office Location(s): Three Lakes Drive, Northfield, IL 60093, US
Geographic Context:
- Northfield is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities
- The area is home to a diverse range of industries, providing ample networking and professional development opportunities
- Medline's headquarters is conveniently located near major highways and public transportation, making it easily accessible for employees
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs and team alignment.
ASSUMPTION: Medline's Northfield headquarters offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team or a product marketing manager
- In-depth behavioral and situational interviews with cross-functional stakeholders, including marketing leadership, product management, and sales
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Leadership and team development capabilities
- Cultural fit and alignment with Medline's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Be prepared to discuss your experience with B2B, B2B2C, and B2C markets and customer needs
- Demonstrate your ability to thrive in a matrixed organization and navigate ambiguity
- Showcase your strong communication, presentation, and stakeholder management skills
ATS Keywords: Product Marketing, B2B Strategy, B2C Strategy, Market Research, Data Analysis, Cross-Functional Collaboration, Team Leadership, Change Management, Performance Measurement, Continuous Improvement, Sales Enablement, Product Positioning, Strategic Planning, Customer Feedback, Workflow Optimization, Communication Skills
ASSUMPTION: Medline's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and leadership skills, with a focus on cultural fit and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is expected for this role. Specific tools may vary based on Medline's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced environment
- Matrixed organization with cross-functional collaboration
- Focus on continuous improvement and experimentation
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment with a strong focus on innovation and collaboration?
- Are you comfortable navigating ambiguity and driving change in a matrixed organization?
- Do you possess strong communication, presentation, and stakeholder management skills, with a proven ability to influence and lead cross-functional teams?
ASSUMPTION: Candidates who align with Medline's values and work style, and who possess strong communication, leadership, and cross-functional collaboration skills, will be most successful in this role.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with multiple stakeholders and priorities
- Balancing strategic planning and execution with day-to-day tactical responsibilities
- Managing a team and driving results in a fast-paced, high-growth environment
- Adapting to changes in the healthcare industry and market dynamics
ASSUMPTION: Successful candidates will possess strong leadership, communication, and stakeholder management skills, enabling them to navigate these challenges and drive results in a dynamic and evolving environment.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a strong focus on B2B, B2B2C, and B2C markets and customer needs
- Medline's extensive experience and resources in the medical equipment manufacturing industry provide a unique opportunity for growth and success in this role
- Career progression in this role may involve advancing to senior leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a strong focus on B2B, B2B2C, and B2C markets and customer needs, and the potential for significant career growth within Medline.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the frontline care category
- Conducting market research and competitive analysis to inform product positioning and messaging for the surgical solutions category
- Optimizing workflows and processes to improve marketing efficiency and effectiveness across the product portfolio
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the VP of Product Marketing role, with a focus on driving product awareness, growth, and market share in Medline's diverse product categories.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the product marketing function and the priorities for the first 90 days in this role?
- How does the marketing department collaborate with other functions, such as product management and sales, to drive business results?
- What are the key challenges facing the product marketing team, and how has the organization addressed them in the past?
- How does Medline support the growth and development of its product marketing team members?
- What are the most important qualities and skills for success in this role, and how do they align with Medline's values and work style?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experiences, and career goals, and the strategic priorities, challenges, and work environment of the VP of Product Marketing role at Medline.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, with a focus on B2B, B2B2C, and B2C markets and customer needs
- Prepare for behavioral and situational interview questions that assess your strategic thinking, cross-functional collaboration, and leadership skills
- Research Medline's products, markets, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
