VP Product Marketing

📌 Core Information

🔹 Job Title: VP Product Marketing

🔹 Company: Sagent

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (6 days/month in Irving, TX)

🚀 Job Overview

Key aspects of this role include:

• Developing and evolving go-to-market strategy for the Dara platform
• Collaborating cross-functionally to shape product roadmap based on market trends and client feedback
• Crafting compelling messages and developing sales enablement tools
• Generating net new top-of-funnel opportunities and overall conversion in a long-lead B2B SaaS sales cycle
• Analyzing win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the mortgage servicing sector to drive product growth and market penetration.

📋 Key Responsibilities

✅ Help develop and constantly evolve go-to-market strategy for Dara

✅ Work closely with Product, Engineering, Sales, and Customer Success teams to shape roadmap based on client feedback, insights, and market trends

✅ Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product

✅ Collaborate with Marketing colleagues to develop and execute strategic content campaigns

✅ Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging

✅ Develop and run campaigns for product launches that include pricing, packaging, and positioning

✅ Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle

✅ Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth

✅ Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn

✅ Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and tactical execution to drive product success in a competitive market.

🎯 Required Qualifications

Education: MBA or Master's in Marketing or related field, or BA in Marketing with significant product marketing experience

Experience: 5+ years in Mortgage, preferably Mortgage Servicing

Required Skills:

• Proven track record driving demand and creating net new content
• Strong understanding of buyer personas in mortgage and housing B2B SaaS
• Subject matter expert in America’s $14 trillion mortgage servicing sector
• Excellent written communication skills
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

Preferred Skills:

• Experience working with a SaaS company
• Familiarity with the mortgage servicing industry

ASSUMPTION: Candidates with a strong background in product marketing, a deep understanding of the mortgage industry, and excellent communication skills will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a VP of Product Marketing with 5-10 years of experience in the mortgage industry)

Benefits:

• Health Benefits
• Unlimited Flexible Time Off
• Family Planning Services
• Tuition Reimbursement
• Paid Family Leave
• 401(k) Matching
• Pet Insurance
• LinkedIn Learning
• Virtual Social Experiences
• Career Pathing
• Focus Time Fridays

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Product Marketing with the required experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on telecommunications, wireless, cable MSO, datacenter, repair, reporting, supplier, reseller, networking, storage, servers, logistics, supply chain management, reconfiguration, spare parts management, third-party maintenance, technical support, testing, equipment valuation, and quality of service

Company Size: 51-200 employees (Mid-sized company, offering opportunities for collaboration and growth)

Founded: 2001 (Established company with a proven track record)

Company Description:

• Drives reliable, affordable, and responsible network solutions
• Specializes in cost optimization and risk mitigation for network infrastructure
• Serves a global client base, including tier-1 telcos, cable MSOs, Fortune 500 companies, and original equipment manufacturers (OEMs)
• Operates a 130,000 sq. ft. facility, shipping over 2 million parts per year

Company Specialties:

• Telecommunications
• Wireless
• Cable MSO
• Datacenter
• Repair
• Reporting
• Supplier
• Reseller
• Networking
• Storage
• Servers
• Logistics
• Supply Chain Management
• Reconfiguration
• Spare Parts Management
• Third Party Maintenance
• Technical Support
• Testing
• Equipment Valuation
• Quality of Service

Company Website: http://www.sagent.net

ASSUMPTION: Sagent is a well-established company with a strong focus on network infrastructure solutions, offering opportunities for growth and collaboration in a mid-sized environment.

📊 Role Analysis

Career Level: Executive (VP-level role with strategic responsibilities)

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing executive

Work Arrangement: Hybrid (6 days/month in Irving, TX)

Growth Opportunities:

• Potential to shape the product marketing strategy for a cutting-edge SaaS platform in the mortgage industry
• Chance to work closely with cross-functional teams and influence product roadmaps
• Opportunity to grow within the organization as the company expands its offerings and market presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a strategic impact and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with occasional in-office requirements)

Office Location(s): Irving, TX (6 days/month)

Geographic Context:

• Irving, TX is part of the Dallas-Fort Worth Metroplex, offering a mix of urban and suburban living options
• The area has a diverse job market, with strong industries in technology, healthcare, and logistics
• Irving, TX is home to several Fortune 500 companies and offers numerous cultural, recreational, and entertainment opportunities

Work Schedule: Full-time (40 hours/week) with flexible remote work arrangements

ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and in-office collaboration, with access to the vibrant Dallas-Fort Worth Metroplex job market and cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and technical interviews with the hiring manager and/or team members
• Final interview with the CMO or another senior marketing executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and communication skills
• Industry knowledge and market trends
• Product marketing expertise and campaign management
• Ability to analyze and interpret market data

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Be ready to discuss your understanding of the mortgage servicing industry and the Dara platform
• Showcase your portfolio or writing samples to demonstrate your content creation and sales enablement skills

ATS Keywords: Product Marketing, SaaS, Mortgage, B2B, Strategic Planning, Cross-Functional Collaboration, Market Analysis, Content Creation, Sales Enablement, Campaign Management, Buyer Personas, Product Positioning, Messaging

ASSUMPTION: The interview process will focus on assessing your strategic thinking, industry knowledge, and product marketing expertise, with a strong emphasis on your ability to collaborate cross-functionally and drive product growth.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: Familiarity with industry-standard marketing, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Agile and adaptable
• Data-driven
• Strategic and tactical
• Cross-functional and collaborative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment with a mix of strategic and tactical responsibilities?
• Are you comfortable working remotely and collaborating with cross-functional teams in a hybrid setting?
• Do you have a proven track record driving demand and creating net new content in a B2B SaaS context?
• Are you passionate about the mortgage servicing industry and eager to make a strategic impact on a cutting-edge SaaS platform?

ASSUMPTION: Sagent values candidates who are customer-centric, innovative, collaborative, accountable, and respectful, with a strategic and tactical mindset, and a strong desire to make a significant impact in the mortgage servicing industry.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day tactical execution
• Managing remote team dynamics and collaboration in a hybrid work environment
• Keeping up with industry trends and market shifts in the mortgage servicing sector
• Navigating a long-lead B2B SaaS sales cycle and generating top-of-funnel opportunities

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on a SaaS platform in the mortgage servicing industry, requiring deep industry knowledge and a strategic approach to product positioning and messaging
• Compared to other B2B SaaS product marketing roles, this position offers a unique opportunity to shape the go-to-market strategy for a transformative platform in a rapidly evolving industry
• Career progression in this role may involve advancing to a Chief Marketing Officer (CMO) or another senior marketing executive position, with potential to lead the marketing function for the entire organization

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and tactical execution, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including pricing, packaging, and positioning
• Creating a comprehensive buyer persona analysis and segmentation strategy for the Dara platform
• Designing and implementing a sales enablement toolkit, including presentations, product collateral, and training materials
• Managing a content marketing campaign, including blog posts, whitepapers, webinars, and social media content, to drive product awareness and adoption

ASSUMPTION: These projects demonstrate the strategic, tactical, and cross-functional nature of the role, requiring a mix of analytical, creative, and collaborative skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and functions within the organization?
• What are the most significant challenges facing the Dara platform, and how can this role address them?
• How does Sagent support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you understand the role's expectations, priorities, and growth opportunities, as well as the company's culture and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or writing samples to demonstrate your content creation and sales enablement skills
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
• If invited to interview, research the company, the Dara platform, and the mortgage servicing industry to showcase your knowledge and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.