🔹 Job Title: VP, Product Marketing
🔹 Company: Garner Health
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various stakeholders. Experience in healthcare benefits and a strong sense of compelling storytelling are strong pluses.
✅ Build a strong product marketing core by designing, building, and evolving messaging and positioning frameworks, utilizing feedback to guide decisions, and ensuring all content is on-brand, consistent, and optimized for different channels and target audiences.
✅ Build a content production machine by designing a production framework, creating content themes, and developing a streamlined content-generation engine with the right talent in the right roles to maintain a high-quality bar while maximizing production speed.
✅ Build and manage a high-performing team by leading and inspiring a team of product marketers, content creators, editors, and strategists, establishing accountability frameworks, and creating a framework for measuring and delivering success.
✅ Be a strong cross-functional partner by collaborating with other departments for a cohesive and integrated go-to-market approach, enabling customer-facing teams, maximizing customer reference ability, and creating an industry knowledge center of excellence for employees and customers.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience leading teams through growth and change.
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Proven ability to execute strategically with a focus on measurable outcomes in a fast-growing SaaS company. 5-10 years of experience in product marketing, with at least 3 years in a leadership role.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of the healthcare industry and its benefits landscape is highly desirable for this role. Additionally, experience with content marketing and sales enablement tools is likely to be beneficial.
Salary Range: $215,000 - $245,000 USD per year. This position is also bonus eligible.
Benefits:
Working Hours: Full-time, with a flexible schedule and the ability to work remotely.
ASSUMPTION: The salary range provided is competitive for a VP-level role in a fast-growing SaaS company. Benefits are comprehensive and include health, retirement, and wellness-related offerings.
Industry: Software Development, specifically focused on healthcare benefits and employee health.
Company Size: 201-500 employees. This size allows for a dynamic, fast-paced work environment with ample opportunities for growth and impact.
Founded: Garner Health was founded with a mission to improve the U.S. healthcare system by providing employees with access to high-quality doctors and reducing healthcare costs for businesses.
Company Description:
Company Specialties:
Company Website: https://www.getgarner.com/
ASSUMPTION: Garner Health's focus on improving the U.S. healthcare system through innovative technology and data-driven approaches makes it an attractive employer for candidates interested in making a significant impact in the healthcare industry.
Career Level: This role is at the executive level, reporting directly to the CEO or another C-level executive. It is a leadership role with significant responsibility for shaping the company's go-to-market strategy.
Reporting Structure: The VP of Product Marketing will report directly to the CEO or another C-level executive and will have a team of product marketers, content creators, editors, and strategists reporting to them.
Work Arrangement: This position is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
ASSUMPTION: The VP of Product Marketing role at Garner Health offers a unique opportunity for a strategic and innovative leader to make a significant impact on the company's growth and success. The fully remote work arrangement provides flexibility and the chance to work with a diverse and talented team.
Office Type: Fully remote, with no physical office location.
Office Location(s): N/A
Geographic Context:
Work Schedule: Full-time, with a flexible schedule and the ability to work remotely.
ASSUMPTION: The fully remote work arrangement at Garner Health provides flexibility and the opportunity to work with a diverse and talented team from anywhere in the United States. The company's focus on improving the U.S. healthcare system means that the role will have a significant impact on a national scale.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Content Creation, Sales Enablement, Team Leadership, Data Analysis, Messaging, Positioning, Healthcare Benefits, Strategic Thinking, Problem Solving, Entrepreneurial Mindset, Accountability, Creativity
ASSUMPTION: The interview process at Garner Health is designed to assess the candidate's strategic thinking, communication skills, leadership abilities, and understanding of the healthcare industry. The company is looking for a strong fit with its culture and mission, as well as the ability to make a significant impact on its growth and success.
ASSUMPTION: The specific tools and technologies used at Garner Health may vary depending on the team and role. However, the company is likely to use a mix of project management, content creation, sales enablement, and data analysis tools to support its growth and success.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Garner Health's culture is characterized by transparency, data-driven decision-making, and seamless customer experiences. The company values a dynamic and fast-paced work environment, collaborative and cross-functional teams, and a focus on innovation and continuous improvement. Candidates who are comfortable working in this type of environment and share the company's commitment to improving the U.S. healthcare system are likely to be a strong fit.
ASSUMPTION: While Garner Health offers a unique opportunity for a strategic and innovative leader to make a significant impact on the company's growth and success, the fully remote work arrangement, dynamic work environment, and focus on the healthcare industry may present challenges for some candidates.
ASSUMPTION: While this role shares similarities with other product marketing leadership positions, its focus on content, customer marketing, and sales enablement, as well as its focus on the healthcare industry, sets it apart from similar roles in other industries. The role's potential for growth and impact makes it an attractive opportunity for strategic and innovative leaders looking to make a significant contribution to a company's success.
ASSUMPTION: These sample projects illustrate the broad range of responsibilities and skills required for this role. The successful candidate will be able to develop and execute strategic plans, create high-quality content, and build and manage high-performing teams to achieve these and other objectives.
ASSUMPTION: These key questions are designed to help the candidate understand the company's go-to-market strategy, culture, and approach to professional development and growth. They also provide an opportunity for the candidate to demonstrate their strategic thinking, communication skills, and cultural fit with the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.