📌 Core Information
🔹 Job Title: VP Product Marketing & Customer Education
🔹 Company: Similarweb
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a high-performing product marketing team
- Crafting strategic messaging that resonates with key personas
- Driving go-to-market strategies for new products and features
- Fueling competitive differentiation across all touchpoints
- Acting as a thought partner to executive stakeholders across product, marketing, and sales
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and execution. The ideal candidate will have a proven track record in product marketing and experience leading teams in a multi-product, multi-persona environment.
📋 Key Responsibilities
✅ Lead and grow a world-class product marketing team, fostering a culture of curiosity, excellence, and impact
✅ Craft and evolve Similarweb’s messaging and positioning, ensuring it is differentiated, customer-centric, and aligned with the broader narrative
✅ Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features, ensuring launch excellence across content, enablement, measurement, and internal alignment
✅ Collaborate closely with competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics, embedding clear points of differentiation into every touchpoint
✅ Act as a strategic voice and challenger to VP- and C-level product and sales leaders, staying close to customers, analysts, and market trends to help inform product strategy and roadmap priorities
✅ Partner with Communications and Analyst Relations to shape how Similarweb is viewed across the industry, developing briefings, narratives, and supporting materials to influence analyst evaluations and category leadership
✅ Collaborate with GTM teams to create the right content, tools, and training that drive commercial success, ensuring front-line teams have what they need to deliver consistent, compelling customer experiences
✅ Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb, representing the voice of the company and helping bring the vision to life externally
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working at both the tactical and strategic levels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
Required Skills:
- Proven experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
- Strong track record of developing strategic messaging and positioning in complex, technical domains
- Experience partnering closely with executive stakeholders across product, marketing, and sales
- Proven ability to scale high-performing, engaged, and empowered teams
- Exceptional storytelling and presentation skills, with the ability to simplify the complex and inspire audiences
- A customer-first mindset, strong business acumen, and a passion for category creation and innovation
- Comfortable navigating ambiguity and fast-changing environments with confidence and clarity
Preferred Skills:
- Experience in the digital marketing or data analytics industry
- Fluency in multiple languages
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong track record of driving impact and results in previous product marketing positions.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per year (based on industry standards for a VP of Product Marketing in London)
Benefits:
- Competitive compensation packages
- Community engagement activities
- Career development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically digital data and analytics
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2009, with headquarters in New York
Company Description:
- Similarweb is the world’s leading digital data platform, empowering over 5,300 companies to see everything that’s happening online
- The company helps businesses make smarter decisions, outpace the competition, and grow their digital businesses by providing accurate, comprehensive, and actionable digital data
- Similarweb is listed on the New York Stock Exchange (NYSE: SMWB) and has offices in 14 global locations
Company Specialties:
- Sales Intelligence
- Investor Intelligence
- Shopper Intelligence
- eCommerce Intelligence
- Digital Research Intelligence
- Digital Marketing Intelligence
- Benchmarking
- Company Research
- Audience Analysis
- Affiliate Marketing
- Stock Market
- Alternative Data
- Prospecting
- B2B Sales
- SEO
- SEM/PPC
- Market Research
- Digital Analysis
- Digital Marketing
Company Website: similarweb.com
ASSUMPTION: Similarweb is a well-established company in the digital data and analytics industry, with a strong global presence and a reputation for providing high-quality data and insights to its clients.
📊 Role Analysis
Career Level: Executive (VP) level, reporting directly to the CMO
Reporting Structure: This role will lead a global product marketing team, with potential for further expansion
Work Arrangement: Full-time, with remote work flexibility
Growth Opportunities:
- Potential to expand the product marketing team and take on additional responsibilities
- Opportunities to work closely with executive stakeholders and influence the company's strategic direction
- Chance to grow within the organization, potentially transitioning into a different department or taking on a more senior role
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, influence the company's strategy, and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (with remote work flexibility)
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global city and a hub for technology, finance, and business
- The city offers a vibrant cultural scene, with numerous attractions, museums, and entertainment options
- London has a temperate maritime climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the CMO and other stakeholders
- Final round interview with the CEO
Key Assessment Areas:
- Strategic thinking and leadership capabilities
- Messaging development and positioning skills
- Ability to work collaboratively with cross-functional teams
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to strategic messaging, go-to-market strategy, and competitive differentiation
- Demonstrate your ability to lead and grow a high-performing team
ATS Keywords: Product Marketing, VP, Strategic Messaging, Go-to-Market Strategy, Competitive Differentiation, Team Leadership, Customer Engagement, Storytelling
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and execution skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Marketo, HubSpot, Google Analytics)
ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to support their work, including project management, marketing automation, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Strategic and forward-thinking
- Hands-on and execution-focused
- Collaborative and team-oriented
- Adaptable and comfortable with ambiguity
Self-Assessment Questions:
- How do you ensure that your messaging resonates with diverse customer personas?
- How do you approach competitive differentiation in a dynamic market landscape?
- How do you balance strategic thinking with hands-on execution in your leadership style?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Similarweb's values and work style, demonstrating a customer-centric mindset, strategic thinking, and a collaborative approach to work.
⚠️ Potential Challenges
- Managing a remote global team with varying time zones and cultural backgrounds
- Keeping up with the fast-changing digital marketing landscape and evolving customer needs
- Balancing strategic thinking with tactical execution in a dynamic and growing organization
- Navigating a complex, multi-product, multi-persona environment with clear and consistent messaging
ASSUMPTION: The ideal candidate will be comfortable navigating these challenges and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on both product marketing and customer education, requiring a strong balance of strategic thinking and hands-on execution
- Compared to other VP Product Marketing roles, this position offers significant growth potential and the opportunity to work closely with executive stakeholders
- In terms of career path, this role could lead to further advancement within the organization, potentially into a CMO or other executive-level position
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and launch materials
- Conducting customer and market research to inform product positioning and messaging
- Creating and delivering customer-facing presentations and keynotes, representing the company's vision and value proposition
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a balance of research, analysis, and execution.
❓ Key Questions to Ask During Interview
- How does Similarweb support the growth and development of its product marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Similarweb approach competitive differentiation in the digital data and analytics space?
- What opportunities are there for growth and advancement within the organization for this role?
- How does Similarweb foster a culture of innovation and adaptability in its product marketing efforts?
ASSUMPTION: These interview questions are designed to help the candidate understand the company's approach to team development, strategic priorities, competitive differentiation, growth opportunities, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Similarweb's products, customers, and competitive landscape
- Consider how your background and skills align with the company's values and work style
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
