📌 Core Information
🔹 Job Title: VP, Product Marketing
🔹 Company: Cadent
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the product marketing team
- Development and execution of go-to-market strategies for Cadent's integrated platform
- Competitive analysis and market intelligence to inform product positioning
- Collaboration with cross-functional teams to drive product launches and sales enablement
- Storytelling and communication of Cadent's unique value proposition to various stakeholders
ASSUMPTION: This role requires a strong understanding of the adtech/martech industry and experience in product marketing to effectively lead the team and drive market success.
📋 Key Responsibilities
✅ Lead and grow a high-performing product marketing team
✅ Develop and execute go-to-market strategies for Cadent's full product portfolio
✅ Maintain an accurate SWOT analysis of Cadent's solutions across the industry
✅ Translate complex technical capabilities into compelling value propositions
✅ Create sales materials that illustrate the value proposition and differentiated features/benefits of Cadent's products
✅ Grow and maintain a deep understanding of audience segments and their unmet needs
✅ Build relationships with key customers and industry analysts
✅ Continuously analyze the competitive landscape to identify threats and opportunities
✅ Quarterback product launches and drive collaboration between Product Management, Marketing, and Sales teams
✅ Develop customer-focused messaging frameworks and comprehensive launch plans
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams to drive market success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10-12 years of product marketing experience, with at least 8+ years in the adtech/martech industry
Required Skills:
- Proven track record in product launches and end-to-end execution of marketing strategies
- Compelling storyteller with a strategic and analytical mindset
- Ability to translate complex concepts into competitive, compelling marketing functions
- Experience with programmatic advertising platforms, video advertising, and data-driven marketing technologies
- Proven track record in entering new markets and drafting compelling, differentiated positioning
Preferred Skills:
- Experience with AI and predictive advertising technologies
- Familiarity with Cadent's products and services
ASSUMPTION: Candidates with a strong background in adtech/martech product marketing and a proven track record in driving market success will be most successful in this role.
💰 Compensation & Benefits
Salary Range: USD $180,000.00 - USD $230,000.00 /Yr.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM ET)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area. Benefits are typical for a company of Cadent's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Cadent operates in the advertising services industry, focusing on predictive AI-driven advertising solutions.
Company Size: Cadent has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Cadent was founded in 2002 and has since grown to become a leading provider of predictive advertising solutions.
Company Description:
- Cadent ignites seamless connections between brands, publishers, and consumers through its predictive AI platform.
- The company combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying models.
- Cadent's unified platform delivers continuous optimization and real-time performance in today's fragmented media landscape.
Company Specialties:
- Predictive advertising
- Programmatic advertising
- Data-driven marketing
- Addressable, linear, national, cable, and broadcast advertising
- Dynamic Ad Insertion (DAI)
- Omnichannel advertising
Company Website: www.thenewcadent.com
ASSUMPTION: Cadent's focus on predictive advertising and data-driven marketing sets it apart in the advertising services industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the SVP, Head of Solutions.
Reporting Structure: The VP of Product Marketing will lead a team of product marketing professionals and collaborate with cross-functional teams, including Product Management, Sales, and Marketing.
Work Arrangement: This role is on-site, with the primary work location being Cadent's New York, NY office.
Growth Opportunities:
- Leading a high-performing team and driving market success
- Collaborating with cross-functional teams to shape Cadent's product portfolio
- Gaining exposure to various aspects of the advertising ecosystem and industry trends
ASSUMPTION: This role offers significant opportunities for professional growth and development within Cadent's expanding organization.
🌍 Location & Work Environment
Office Type: Cadent's New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1675 Broadway, 22nd Floor, New York, NY 10019, US
Geographic Context:
- New York, NY is a major hub for the advertising and media industries.
- The city offers a diverse range of cultural, entertainment, and dining options.
- Cadent's office is conveniently located in Midtown Manhattan, providing easy access to public transportation and nearby amenities.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM ET) with occasional flexibility for project needs.
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the SVP, Head of Solutions
- Background check and reference check
Key Assessment Areas:
- Industry knowledge and understanding of Cadent's products
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Alignment with Cadent's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, go-to-market strategies, and competitive analysis.
- Research Cadent's products and services to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product Marketing, Strategic Leadership, Market Intelligence, Go-to-Market Strategy, Product Positioning, Sales Enablement, Competitive Analysis, Adtech, Martech, Predictive Advertising, AI, Programmatic Advertising, Video Advertising, Data-Driven Marketing
ASSUMPTION: Cadent's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace (G Suite)
- Adobe Creative Suite
- Social media platforms (LinkedIn, Twitter, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Cadent provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong collaborator who can build and lead high-performing teams?
- Do you have a proven track record of driving market success through strategic communication and go-to-market strategies?
ASSUMPTION: Cadent values candidates who are passionate about innovation, collaboration, and driving market success through strategic communication and go-to-market strategies.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Keeping up with industry trends and competitive landscape
- Balancing strategic thinking with day-to-day tactical execution
- Collaborating effectively with cross-functional teams to drive market success
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective collaboration with cross-functional teams.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a deep understanding of the adtech/martech industry and experience with predictive advertising technologies.
- Cadent's focus on AI-driven predictive advertising sets it apart from competitors in the advertising services industry.
- This role offers significant opportunities for professional growth and development within Cadent's expanding organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and Cadent's offerings when comparing it to other product marketing positions in the industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for Cadent's integrated platform
- Creating a competitive analysis and product positioning framework for Cadent's solutions
- Leading a product launch and driving market adoption for a new predictive advertising feature
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the VP of Product Marketing role at Cadent.
❓ Key Questions to Ask During Interview
- How does Cadent differentiate its predictive advertising platform from competitors in the industry?
- What are the key priorities for the first 90 days in this role?
- How does Cadent support the professional development and growth of its employees?
- What is the company's long-term vision for its predictive advertising platform, and how does this role contribute to that vision?
- How does Cadent foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These questions are designed to help candidates better understand Cadent's products, culture, and long-term vision, as well as the specific responsibilities and expectations of the VP of Product Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interviews by researching Cadent's products, services, and industry trends.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
