Webinar & Event Marketing Specialist

📌 Core Information

🔹 Job Title: Webinar & Event Marketing Specialist

🔹 Company: People10

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 3 to 5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, planning, and executing 3-4 monthly webinars focused on industry trends, customer pain points, and director-level conversations.
• Ensuring topic selection aligns with People10’s IT services and strategic focus areas.
• Working cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes.
• Owning all logistics, communication, speaker dry-runs, technical rehearsals, and live coordination.
• Developing and managing content assets, including design creatives and presentation decks.
• Driving engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn.
• Tracking performance and sharing analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to the pipeline.
• Continuously improving based on feedback, benchmarks, and business objectives.

ASSUMPTION: This role requires a high level of coordination, communication, and presentation skills, as well as the ability to work with directors, technical experts, and external stakeholders.

📋 Key Responsibilities

✅ Design, plan, and execute 3-4 monthly webinars focused on industry trends, customer pain points, and director-level conversations.

✅ Ensure the topic selection aligns with People10’s IT services and strategic focus areas.

✅ Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes.

✅ Own all logistics, communication, speaker dry-runs, technical rehearsals, and live coordination.

✅ Develop and manage content assets, including design creatives and presentation decks.

✅ Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn.

✅ Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to the pipeline.

✅ Continuously improve based on feedback, benchmarks, and business objectives.

ASSUMPTION: The role requires a strong understanding of webinar management, B2B marketing, and customer interest alignment with webinar topics and lead generation.

🎯 Required Qualifications

Education: Relevant degree or diploma in marketing, communications, or a related field.

Experience: 3-5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus.

Required Skills:

• 3-5 years of experience managing webinars, virtual events, or enterprise-level workshops.
• Strong coordination, communication, and presentation skills.
• A business mindset that connects webinar topics, lead generation, and customer interest.
• Proficient in tools like Zoom/GoToWebinars, CRM/marketing automation platforms, and Google Slides/PowerPoint.
• Comfortable planning, owning timelines, and making real-time decisions during live sessions.

Preferred Skills:

• Experience in IT services or SaaS domain.
• Experience with Quora/Reddit or guest post partnerships.
• Exposure to content creation or visual storytelling.

ASSUMPTION: The required qualifications are specific to this role and may vary for similar positions within the company or industry.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and wellness programs
• Retirement plans and savings options
• Employee assistance programs
• Learning and development opportunities
• Performance-based bonuses and incentives
• Generous vacation and time-off policies

Working Hours: 40 hours per week, with flexibility for remote work when needed

ASSUMPTION: The salary range and benefits are estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and Consulting

Company Size: 501-1,000 employees

Founded: 2011

Company Description:

• People10 is a fast-growing digital transformation and product engineering leader based in the US and India.
• They help enterprises and startups craft custom solutions in enterprise web and mobile, IOT, blockchain, data management for B2B/B2C, using modern agile and lean development frameworks, automation, and DevOps tools.
• Their R&D-oriented innovation studio, P10Labs, explores new technology areas and understands market dynamics to unlock the potential of cutting-edge technologies and apply them to make organizations future-ready.

Company Specialties:

• Web Application Development
• Continuous Delivery
• Mobile App Development
• TDD
• BDD
• CI
• Lean Delivery
• Product Engineering
• React
• Ionic
• MVP
• Product Development
• Hybrid Mobile
• IOT
• IOS
• Android
• AngularJS
• NodeJS
• MEAN Stack
• DevOps
• ML
• AI
• Data Analytics
• Data Engineering
• Python
• Blockchain
• Mobile App Development Services
• MVP

Company Website: www.people10.com

ASSUMPTION: People10's focus on innovation, technology, and client success makes it an attractive workplace for professionals seeking growth and impact.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role may report directly to the marketing manager or a similar leadership position within the marketing department.

Work Arrangement: On-site, with potential flexibility for remote work when needed

Growth Opportunities:

• Expanding the webinar and event marketing function within the company.
• Potential career progression into leadership roles within the marketing department.
• Opportunities to work on diverse projects and gain exposure to different aspects of the business.

ASSUMPTION: The career level, reporting structure, and growth opportunities may vary depending on the specific needs of the team and the candidate's qualifications.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 85 Broad ST, NEW YORK, NY 10004, US, and Floor 8, Block A, Gopalan Global Axis SEZ, 152 EPIP Zone, Whitefield, Bangalore, Karnataka 560066, IN

Geographic Context:

• The Bangalore office is located in the Whitefield area, a prominent tech hub in Bangalore, India.
• The New York office is situated in the heart of Manhattan, providing easy access to various amenities and transportation options.

Work Schedule: Monday to Friday, with flexible hours based on project needs and team collaboration

ASSUMPTION: The office locations and work schedule may vary depending on the specific needs of the team and the candidate's availability.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the People10 careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
• Final round interviews with senior leadership to evaluate the candidate's fit for the role and the company.

Key Assessment Areas:

• Webinar management experience and skills.
• Communication and presentation skills.
• Problem-solving abilities and adaptability.
• Cultural fit and alignment with People10's values and work environment.

Application Tips:

• Highlight relevant webinar management experience and achievements in your resume.
• Prepare examples of successful webinars you've managed, including metrics and outcomes.
• Demonstrate your communication and presentation skills through clear and concise responses during the interview.
• Research People10's company culture and values to show your understanding and alignment with the organization.

ATS Keywords: Webinar Management, Event Coordination, B2B Marketing, Communication Skills, Presentation Skills, Technical Rehearsals, Content Development, Audience Engagement, Analytics Tracking, CRM Proficiency, Google Slides Proficiency, PowerPoint Proficiency, Decision Making, Collaboration, Visual Storytelling, SaaS Experience

ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate's qualifications.

🛠️ Tools & Technologies

• Zoom/GoToWebinars
• CRM/marketing automation platforms
• Google Slides/PowerPoint
• Polling and Q&A tools
• Email marketing platforms
• Social media management tools
• Analytics and reporting tools

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the candidate's qualifications.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Agile and adaptable
• Data-driven
• Results-oriented
• Team-focused
• Open and transparent communication

Self-Assessment Questions:

• How do you stay updated with the latest trends in webinar management and marketing?
• Can you provide an example of a successful webinar you've managed, and how you handled any challenges that arose?
• How do you approach working with diverse teams, including sales, delivery, and marketing professionals?

ASSUMPTION: People10 values candidates who are passionate about learning, collaborative, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple webinars simultaneously may require strong organizational skills and attention to detail.
• Working with diverse teams and stakeholders may present communication and coordination challenges.
• The role may require occasional travel to attend industry events or client meetings.
• The fast-paced nature of the role may require adaptability and the ability to manage multiple priorities effectively.

ASSUMPTION: The potential challenges listed are specific to this role and may vary depending on the candidate's qualifications and the team's needs.

📈 Similar Roles Comparison

• This role differs from related positions in marketing or event management in its focus on webinar-specific logistics, content development, and analytics tracking.
• In the IT services industry, this role may require a deeper understanding of technical concepts and industry-specific trends.
• Career paths for webinar and event marketing specialists may vary depending on the organization's size, structure, and growth trajectory.

ASSUMPTION: The comparison points listed are generalizations, and the specific differences between roles may vary depending on the organization and the candidate's qualifications.

📝 Sample Projects

• Managing a webinar series focused on emerging technologies in the IT services industry.
• Developing and executing a virtual event strategy for a product launch, including logistics, content creation, and engagement metrics.
• Collaborating with cross-functional teams to create targeted webinar content for specific customer segments or verticals.

ASSUMPTION: The sample projects listed are illustrative and may vary depending on the specific needs of the role and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for People10?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does People10 support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
• How does this role collaborate with other departments, such as sales and delivery, to achieve common goals?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: People10 Careers Portal
• Highlight your relevant webinar management experience and achievements in your resume.
• Prepare examples of successful webinars you've managed, including metrics and outcomes.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with People10's company culture.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.