D

Werkstudent B2B Key Account Marketing (x/f/m)

Doctolib
Full-time
On-site
Berlin, Berlin, Germany
πŸ’Ό Account Management

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent B2B Key Account Marketing (x/f/m)

πŸ”Ή Company: Doctolib

πŸ”Ή Location: Berlin, Berlin, Germany

πŸ”Ή Job Type: Part-Time (Werkstudent)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-07

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site/Hybrid (2-3 days/week)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the B2B marketing team in content creation and paid social media campaigns
  • Assisting in market research and website optimization
  • Collaborating with marketing experts on innovative campaigns
  • Gaining practical experience in a dynamic and growing healthcare tech company

ASSUMPTION: This role is ideal for students interested in marketing, healthcare, and digital technologies, seeking to apply their knowledge in a practical setting.

πŸ“‹ Key Responsibilities

βœ… Content Creation: Assist in creating Advertorials, Newsletter Text Ads, and Banner Ads to reach and convince the target audience

βœ… Paid Social Media: Support planning, implementation, and optimization of paid social media campaigns on platforms like LinkedIn, Xing, Meta, and Google

βœ… Website-Anpassungen: Assist in updating and optimizing the company website to improve user experience and increase conversion rates

βœ… Marktforschung & Branchenkenntnisse: Support market research and analysis to identify trends and plan content strategically, while gaining industry-specific knowledge

βœ… Teamarbeit: Collaborate with marketing experts to develop, implement, and monitor innovative campaigns and strategies

ASSUMPTION: Successful candidates will be proactive, detail-oriented, and eager to learn, with a strong interest in the healthcare sector and digital marketing.

🎯 Required Qualifications

Education: Enrollment in a full-time program at a German university

Experience: No prior work experience required

Required Skills:

  • Excellent written and verbal communication skills in German (C2) and English (C1)
  • Creativity and a proactive approach to work
  • Strong attention to detail and structured working style
  • Basic knowledge of Figma and/or Wordpress (desired)

Preferred Skills:

  • Previous experience with paid social media campaigns
  • Interest in performance analysis tools like Tableau

ASSUMPTION: Candidates should be highly motivated, eager to learn, and passionate about the healthcare industry and digital marketing.

πŸ’° Compensation & Benefits

Salary Range: €14-15 per hour (based on industry standards for Werkstudent roles in Germany)

Benefits:

  • Detailed and structured onboarding program through the Doctolib Academy
  • Attractive perks and benefits, including the takeover of the Germany ticket, meal subsidies, and discounted gym memberships
  • 28 vacation days (pro-rated based on working hours)
  • Extensive offers for professional development, such as e-learning programs, training opportunities, and soft skill training
  • Flexible working hours and a hybrid work arrangement (2-3 days/week in the office)
  • Modern office in Berlin Kreuzberg with regular breakfast offerings and other benefits
  • Regular team events and other company-sponsored activities

Working Hours: 20 hours per week, with a minimum duration of 12 months

ASSUMPTION: The salary range is estimated based on industry standards for Werkstudent roles in Germany, with a focus on marketing and healthcare sectors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare Technology (HealthTech)

Company Size: Medium (1,001-5,000 employees)

Founded: 2013

Company Description:

  • Doctolib is a French HealthTech company that aims to improve the healthcare experience for both patients and professionals
  • The company offers online appointment booking, telehealth services, and digital health solutions
  • Doctolib operates in France, Germany, and Italy, with offices in Paris, Berlin, Milan, and other locations

Company Specialties:

  • Healthcare
  • Internet
  • Innovation
  • Rails
  • e-health
  • Telehealth
  • Frenchtech
  • Online appointments
  • Data protection
  • And security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib is a dynamic and growing company with a strong focus on innovation and improving the healthcare experience.

πŸ“Š Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: This role reports directly to the B2B Marketing Manager

Work Arrangement: Hybrid (2-3 days/week in the office)

Growth Opportunities:

  • Potential full-time employment after graduation
  • Opportunities to work on diverse projects and gain experience in various aspects of marketing
  • Access to professional development resources and training opportunities

ASSUMPTION: This role offers excellent opportunities for personal and professional growth within the dynamic and expanding healthcare tech industry.

🌍 Location & Work Environment

Office Type: Modern, attractive office in Berlin Kreuzberg

Office Location(s): Mehringdamm 51, 10961 Berlin, Germany

Geographic Context:

  • Berlin is the capital and largest city of Germany, known for its vibrant culture, nightlife, and diverse neighborhoods
  • The Kreuzberg district is known for its multicultural atmosphere, street art, and alternative scene
  • Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions

Work Schedule: Flexible working hours, with a focus on productivity and results

ASSUMPTION: The work environment at Doctolib is dynamic, collaborative, and focused on innovation and continuous improvement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial interview with the Talent Partner
  • Case study and interview with the Marketing Manager

Key Assessment Areas:

  • Creativity and written communication skills
  • Interest in the healthcare sector and digital marketing
  • Proactive approach and attention to detail
  • Ability to work collaboratively and independently

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Demonstrate your enthusiasm for the role and the healthcare industry
  • Showcase your understanding of digital marketing and content creation

ATS Keywords: B2B Marketing, Content Creation, Paid Social Media, Website Optimization, Market Research, Team Collaboration, German, English

ASSUMPTION: The application process at Doctolib is designed to assess candidates' skills, motivation, and cultural fit within the company.

πŸ› οΈ Tools & Technologies

  • Figma
  • Wordpress
  • Paid social media platforms (LinkedIn, Xing, Meta, Google)
  • Performance analysis tools (Tableau)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training and support will be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Responsible

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on continuous learning and improvement
  • Results-driven and data-informed

Self-Assessment Questions:

  • How do you approach creating engaging content for different target audiences?
  • Can you describe a time when you had to adapt your communication style to reach a specific audience?
  • How do you stay organized and manage your time effectively in a dynamic work environment?

ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with Doctolib's values and work style.

⚠️ Potential Challenges

  • Balancing work and study responsibilities as a Werkstudent
  • Adapting to a fast-paced and dynamic work environment
  • Developing a strong understanding of the healthcare industry and its specific marketing requirements
  • Working effectively in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a willingness to learn and adapt.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on B2B marketing within the healthcare industry, offering a rare opportunity for students to gain practical experience in this specialized field
  • Compared to other marketing roles, this position offers a more targeted and specific focus on the healthcare sector and its unique marketing requirements
  • Career progression in this role could lead to specialized positions in healthcare marketing or broader marketing management roles within the company

ASSUMPTION: This role offers a unique opportunity for students interested in the intersection of marketing and healthcare to gain valuable experience and develop specialized skills.

πŸ“ Sample Projects

  • Creating a targeted advertising campaign for healthcare professionals on LinkedIn and Xing
  • Analyzing market trends and competitor activities in the healthcare industry to inform content strategy
  • Optimizing the Doctolib website for healthcare professionals, improving user experience, and increasing conversion rates

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, offering opportunities for candidates to apply their skills and gain valuable experience.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the B2B marketing department?
  • How does Doctolib support the professional development and growth of its Werkstudent employees?
  • What are the most rewarding and challenging aspects of working in B2B marketing within the healthcare industry?
  • How does Doctolib approach collaboration and knowledge sharing between its different offices and locations?
  • What are the key priorities and focus areas for the B2B marketing team in the coming months?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, content creation, and the healthcare industry
  • Prepare a portfolio or examples of your previous work, if applicable
  • Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.