📌 Core Information
🔹 Job Title: Werkstudent B2B Key Account Marketing (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Part-Time (Werkstudent)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-07
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site/Hybrid (2-3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the B2B marketing team in content creation and paid social media campaigns
- Assisting in market research and website optimization
- Collaborating with marketing experts on innovative campaigns
- Gaining practical experience in a dynamic and growing healthcare tech company
ASSUMPTION: This role is ideal for students interested in marketing, healthcare, and digital technologies, seeking to apply their knowledge in a practical setting.
📋 Key Responsibilities
✅ Content Creation: Assist in creating Advertorials, Newsletter Text Ads, and Banner Ads to reach and convince the target audience
✅ Paid Social Media: Support planning, implementation, and optimization of paid social media campaigns on platforms like LinkedIn, Xing, Meta, and Google
✅ Website-Anpassungen: Assist in updating and optimizing the company website to improve user experience and increase conversion rates
✅ Marktforschung & Branchenkenntnisse: Support market research and analysis to identify trends and plan content strategically, while gaining industry-specific knowledge
✅ Teamarbeit: Collaborate with marketing experts to develop, implement, and monitor innovative campaigns and strategies
ASSUMPTION: Successful candidates will be proactive, detail-oriented, and eager to learn, with a strong interest in the healthcare sector and digital marketing.
🎯 Required Qualifications
Education: Enrollment in a full-time program at a German university
Experience: No prior work experience required
Required Skills:
- Excellent written and verbal communication skills in German (C2) and English (C1)
- Creativity and a proactive approach to work
- Strong attention to detail and structured working style
- Basic knowledge of Figma and/or Wordpress (desired)
Preferred Skills:
- Previous experience with paid social media campaigns
- Interest in performance analysis tools like Tableau
ASSUMPTION: Candidates should be highly motivated, eager to learn, and passionate about the healthcare industry and digital marketing.
💰 Compensation & Benefits
Salary Range: €14-15 per hour (based on industry standards for Werkstudent roles in Germany)
Benefits:
- Detailed and structured onboarding program through the Doctolib Academy
- Attractive perks and benefits, including the takeover of the Germany ticket, meal subsidies, and discounted gym memberships
- 28 vacation days (pro-rated based on working hours)
- Extensive offers for professional development, such as e-learning programs, training opportunities, and soft skill training
- Flexible working hours and a hybrid work arrangement (2-3 days/week in the office)
- Modern office in Berlin Kreuzberg with regular breakfast offerings and other benefits
- Regular team events and other company-sponsored activities
Working Hours: 20 hours per week, with a minimum duration of 12 months
ASSUMPTION: The salary range is estimated based on industry standards for Werkstudent roles in Germany, with a focus on marketing and healthcare sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology (HealthTech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2013
Company Description:
- Doctolib is a French HealthTech company that aims to improve the healthcare experience for both patients and professionals
- The company offers online appointment booking, telehealth services, and digital health solutions
- Doctolib operates in France, Germany, and Italy, with offices in Paris, Berlin, Milan, and other locations
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection
- And security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a dynamic and growing company with a strong focus on innovation and improving the healthcare experience.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: This role reports directly to the B2B Marketing Manager
Work Arrangement: Hybrid (2-3 days/week in the office)
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers excellent opportunities for personal and professional growth within the dynamic and expanding healthcare tech industry.
🌍 Location & Work Environment
Office Type: Modern, attractive office in Berlin Kreuzberg
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, known for its vibrant culture, nightlife, and diverse neighborhoods
- The Kreuzberg district is known for its multicultural atmosphere, street art, and alternative scene
- Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions
Work Schedule: Flexible working hours, with a focus on productivity and results
ASSUMPTION: The work environment at Doctolib is dynamic, collaborative, and focused on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Initial interview with the Talent Partner
- Case study and interview with the Marketing Manager
Key Assessment Areas:
- Creativity and written communication skills
- Interest in the healthcare sector and digital marketing
- Proactive approach and attention to detail
- Ability to work collaboratively and independently
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your enthusiasm for the role and the healthcare industry
- Showcase your understanding of digital marketing and content creation
ATS Keywords: B2B Marketing, Content Creation, Paid Social Media, Website Optimization, Market Research, Team Collaboration, German, English
ASSUMPTION: The application process at Doctolib is designed to assess candidates' skills, motivation, and cultural fit within the company.
🛠️ Tools & Technologies
- Figma
- Wordpress
- Paid social media platforms (LinkedIn, Xing, Meta, Google)
- Performance analysis tools (Tableau)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Data-driven
- Responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and data-informed
Self-Assessment Questions:
- How do you approach creating engaging content for different target audiences?
- Can you describe a time when you had to adapt your communication style to reach a specific audience?
- How do you stay organized and manage your time effectively in a dynamic work environment?
ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with Doctolib's values and work style.
⚠️ Potential Challenges
- Balancing work and study responsibilities as a Werkstudent
- Adapting to a fast-paced and dynamic work environment
- Developing a strong understanding of the healthcare industry and its specific marketing requirements
- Working effectively in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing within the healthcare industry, offering a rare opportunity for students to gain practical experience in this specialized field
- Compared to other marketing roles, this position offers a more targeted and specific focus on the healthcare sector and its unique marketing requirements
- Career progression in this role could lead to specialized positions in healthcare marketing or broader marketing management roles within the company
ASSUMPTION: This role offers a unique opportunity for students interested in the intersection of marketing and healthcare to gain valuable experience and develop specialized skills.
📝 Sample Projects
- Creating a targeted advertising campaign for healthcare professionals on LinkedIn and Xing
- Analyzing market trends and competitor activities in the healthcare industry to inform content strategy
- Optimizing the Doctolib website for healthcare professionals, improving user experience, and increasing conversion rates
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, offering opportunities for candidates to apply their skills and gain valuable experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the B2B marketing department?
- How does Doctolib support the professional development and growth of its Werkstudent employees?
- What are the most rewarding and challenging aspects of working in B2B marketing within the healthcare industry?
- How does Doctolib approach collaboration and knowledge sharing between its different offices and locations?
- What are the key priorities and focus areas for the B2B marketing team in the coming months?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, content creation, and the healthcare industry
- Prepare a portfolio or examples of your previous work, if applicable
- Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
