📌 Core Information
🔹 Job Title: Werkstudent CRM & Digital Marketing (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Part-time, temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Operational maintenance and monitoring of content and editorial planning for digital owned media channels
- Supporting the strategic development of these channels
- Conception and execution of communication campaigns
- Collaboration with various teams and stakeholders
- Analyzing and optimizing relevant KPIs
ASSUMPTION: This role is designed for students seeking part-time, temporary work to gain practical experience in digital marketing and CRM.
📋 Key Responsibilities
✅ Operative maintenance and monitoring of content and editorial planning for digital owned media channels (App, Website, E-Mail-Marketing)
✅ Conceptual development of the content and editorial planning process
✅ Strategic support in the development of owned media channels
✅ Preparation of evaluations for KPI optimization
✅ Conception and execution of communication campaigns for owned media channels
✅ Internal communication with stakeholders, service providers, and agencies
✅ Monitoring of competitor activities
ASSUMPTION: The role requires a balance between operational tasks and strategic contributions, with a focus on digital marketing and CRM.
🎯 Required Qualifications
Education: Students with a focus on (Online-) Marketing, Communication, Media Management, New Media, or similar fields
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong interest in digital media and digital user needs
- Good knowledge of MS Office
- Analytical skills
- Strong communication skills
- Team collaboration skills
Preferred Skills:
- Knowledge of CRM systems
- Experience in content management
- Fluency in German
ASSUMPTION: While specific industry experience is not required, a strong interest in digital media and relevant skills are essential for this role.
💰 Compensation & Benefits
Salary Range: AI-estimated salary range for a Werkstudent in Germany is €12-15 per hour. However, the exact salary may vary based on experience and performance.
Benefits:
- Attractive compensation with additional benefits
- Flexible working hours and mobile working options
- Employee discounts at PENNY, REWE, toom Baumarkt, and DER Touristik
- Health and sports offerings
- Structured onboarding and professional development opportunities
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for Werkstudent positions in Germany. The exact salary will be determined based on individual performance and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on digital marketing and CRM
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1927, with a long history and established market presence
Company Description:
- One of the leading trade and tourism groups in Germany and Europe
- Operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, and e-commerce activities
- Seeks passionate and innovative individuals to contribute to the transformation and future of trade and tourism
Company Specialties:
- Retail and consumer goods
- Digital marketing and CRM
- E-commerce and online retail
Company Website: karriere.rewe-group.com
ASSUMPTION: REWE Group offers a broad range of occupations, career opportunities, and development possibilities, with a strong focus on digital transformation.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: This role reports directly to the digital marketing team and collaborates with various stakeholders
Work Arrangement: On-site, with flexible working hours and mobile working options
Growth Opportunities:
- Potential for a direct entry or trainee program after graduation
- Broad range of occupations and career opportunities within the REWE Group
- Possibility to gain practical experience and build professional networks
ASSUMPTION: This Werkstudent role offers an excellent opportunity for students to gain practical experience and kickstart their careers in digital marketing and CRM.
🌍 Location & Work Environment
Office Type: Modern and collaborative office environment
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and numerous job opportunities
- The city is well-connected by public transportation, with the office located near the city center
- Cologne is known for its historic architecture, including the famous Cologne Cathedral
Work Schedule: 20 hours per week, with flexible scheduling
ASSUMPTION: The office location in Cologne provides easy access to public transportation and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Relevant skills and knowledge in digital marketing and CRM
- Analytical and problem-solving skills
- Communication and team collaboration skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for digital media and marketing
- Prepare examples of your previous work or projects that showcase your skills
ATS Keywords: Digital Marketing, CRM, Content Management, Analytical Skills, Communication, Team Collaboration, Usability, Design, Text Writing, MS Office
ASSUMPTION: The application process for REWE Group is typically straightforward, with a focus on assessing relevant skills and cultural fit.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics)
- Content management systems (e.g., WordPress, Adobe Experience Manager, or Sitecore)
- Analytical tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the Werkstudent.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and entrepreneurship
- Responsibility and sustainability
- Collaboration and teamwork
- Openness and trust
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
- Innovative and creative
Self-Assessment Questions:
- Do you share REWE Group's values and commitment to customer focus and innovation?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have a growth mindset and a willingness to adapt and learn in a dynamic work environment?
ASSUMPTION: REWE Group values a diverse and inclusive work environment, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Balancing part-time work with studies and other commitments
- Adapting to the fast-paced and dynamic nature of digital marketing and CRM
- Working with various teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with the latest trends and developments in digital marketing and CRM
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to full-time marketing or CRM roles, this Werkstudent position offers more flexibility and a focus on gaining practical experience
- Industry-specific context: Retail and consumer goods, with a strong focus on digital marketing and CRM
- Career path comparison: This role can serve as a stepping stone to full-time positions in digital marketing or CRM within the REWE Group or other organizations
ASSUMPTION: This Werkstudent role provides an excellent opportunity for students to gain practical experience and build a strong foundation for their careers in digital marketing and CRM.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with the content team to create engaging and relevant content for owned media channels
ASSUMPTION: These sample projects are designed to provide Werkstudents with practical experience in digital marketing and CRM, while also contributing to the company's goals and objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall goals and objectives of the digital marketing team?
- What opportunities are there for professional development and growth within the REWE Group?
- How does the company support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, while also demonstrating their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the REWE Group careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work or projects that showcase your skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
