Werkstudent CRM / E-Mail-Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent CRM / E-Mail-Marketing (m/w/d)

🔹 Company: REWE Group

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Part-time, Temporary

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the implementation of REWE newsletters and creating impactful email campaigns using a CRM tool.
• Assisting in reporting, analyzing KPIs, and coordinating with various stakeholders within the company.
• Gaining practical experience in marketing, reporting, and online retail business.
• Working in a dynamic team and contributing to the success of the company's email marketing efforts.

ASSUMPTION: This role is designed for students seeking part-time, temporary work experience in the field of marketing and email campaigns. The position offers an opportunity to learn and apply relevant skills while supporting the company's marketing efforts.

📋 Key Responsibilities

✅ Supporting the creation and implementation of REWE newsletters and email campaigns using a CRM tool.

✅ Assisting in the reporting and analysis of KPIs to evaluate the success of email marketing campaigns.

✅ Coordinating with various stakeholders within the company to ensure smooth communication and collaboration.

✅ Staying up-to-date with current trends and best practices in email marketing and the retail industry.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team environment. Familiarity with CRM tools, email marketing, and analytical skills are essential for success in this position.

🎯 Required Qualifications

Education: Currently enrolled in a university or college degree program, preferably in marketing, business, or a related field.

Experience: No previous work experience is required, but a strong interest in marketing and online retail is essential.

Required Skills:

• Excellent organizational skills and attention to detail.
• Strong analytical skills and the ability to interpret data.
• Familiarity with CRM tools and email marketing platforms.
• Proficient in Microsoft Excel and PowerPoint.

Preferred Skills:

• Knowledge of HTML and Photoshop.
• Previous experience in marketing or a related field.

ASSUMPTION: The ideal candidate is a motivated student with a strong interest in marketing and online retail. They should possess excellent organizational skills, attention to detail, and the ability to work independently and in a team environment. Familiarity with CRM tools, email marketing, and analytical skills are preferred but not required.

💰 Compensation & Benefits

Salary Range: €10-12 per hour (industry standard for part-time, temporary student workers in Germany).

Benefits:

• Attractive compensation.
• Discounted meals in the company's Kantine.
• Flexible working hours without core hours.
• Employee discount (5% off at REWE, PENNY, toom Baumarkt, and DERTOUR Group).
• Comprehensive health and sports offerings.
• Networking opportunities through company-wide networks like "di.to." and "f.ernetzt."
• Integration into teams and the opportunity to take on responsible tasks.
• Potential cooperation for thesis work (depending on the needs of the respective department).
• Access to the "future steps" talent pool and exclusive events.

Working Hours: 16-20 hours per week.

ASSUMPTION: The salary range is an estimate based on industry standards for part-time, temporary student workers in Germany. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: The REWE Group is one of the leading trade and tourism groups in Germany and Europe, operating in the retail industry with a focus on supermarkets, discount stores, drugstores, and DIY stores.

Company Size: The REWE Group employs around 380,000 people in 21 European countries, making it a large organization with a strong presence in the market.

Founded: The REWE Group was founded in 1927 and has since grown into a cooperative organization with a diverse range of sales lines and business areas.

Company Description:

• The REWE Group operates with around 380,000 employees in 21 European countries.
• The sales lines include REWE, REWE CENTER, nahkauf, BILLA, BILLA PLUS, ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA, and the toom Baumarkt DIY stores.
• The company also operates convenience stores REWE To Go, the e-commerce activities REWE Liefer- and Abholservice, Zooroyal, and Weinfreunde.
• The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption.
• Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators, hotel brands, and online travel portals.

Company Specialties:

• Retail
• Supermarkets
• Discount stores
• Drugstores
• DIY stores
• E-commerce
• Travel and tourism

Company Website: karriere.rewe-group.com

ASSUMPTION: The REWE Group is a well-established and successful company in the retail industry, offering a wide range of career opportunities and benefits for its employees.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: The Werkstudent CRM / E-Mail-Marketing (m/w/d) position reports directly to the relevant manager within the marketing department.

Work Arrangement: The role is part-time and temporary, with a flexible working hours schedule without core hours.

Growth Opportunities:

• Gaining practical experience in marketing, reporting, and online retail business.
• Developing analytical and organizational skills through hands-on work.
• Potential cooperation for thesis work (depending on the needs of the respective department).
• Access to the "future steps" talent pool and exclusive events.

ASSUMPTION: The Werkstudent CRM / E-Mail-Marketing (m/w/d) position offers an excellent opportunity for students to gain practical experience in the marketing field and develop valuable skills for their future careers.

🌍 Location & Work Environment

Office Type: The REWE Group's headquarters are located in Cologne, Germany.

Office Location(s): Domstraße 20, Köln, 50668, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany and the largest city in the federal state of North Rhine-Westphalia.
• The city is known for its vibrant cultural scene, historic architecture, and diverse industries.
• Cologne is well-connected by public transportation, making it easy to commute to the REWE Group's headquarters.

Work Schedule: The Werkstudent CRM / E-Mail-Marketing (m/w/d) position requires a commitment of 16-20 hours per week, with flexible working hours without core hours.

ASSUMPTION: The REWE Group's headquarters in Cologne offer a dynamic and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application through the REWE Group's careers website.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and/or team members to discuss the role and company culture.

Key Assessment Areas:

• Communication skills and ability to work in a team environment.
• Analytical skills and attention to detail.
• Motivation and interest in marketing and online retail.
• Cultural fit and alignment with the company's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for the Werkstudent CRM / E-Mail-Marketing (m/w/d) position.
• Demonstrate your strong organizational skills, attention to detail, and analytical skills in your application materials.
• Show your enthusiasm for marketing and online retail, and explain how this role will help you achieve your career goals.
• Follow up with the hiring manager after your interview to express your continued interest in the position.

ATS Keywords: CRM, E-Mail-Marketing, Marketing, Reporting, KPI, Online Retail, Part-time, Temporary, Student Worker, REWE Group

ASSUMPTION: The application process for the Werkstudent CRM / E-Mail-Marketing (m/w/d) position is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, Microsoft Dynamics 365, Zoho CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
• Microsoft Office Suite (Excel, PowerPoint)
• HTML and Photoshop (preferred but not required)

ASSUMPTION: Familiarity with CRM tools, email marketing platforms, and Microsoft Office Suite is essential for success in the Werkstudent CRM / E-Mail-Marketing (m/w/d) position. Knowledge of HTML and Photoshop is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Responsibility
• Innovation
• Teamwork
• Sustainability

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you possess strong organizational skills and attention to detail?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have a strong interest in marketing and online retail?
• Are you able to work independently and in a team environment?

ASSUMPTION: The REWE Group values candidates who are customer-focused, responsible, innovative, team-oriented, and committed to sustainability. Successful candidates will be able to thrive in a dynamic and fast-paced environment, working collaboratively with team members to achieve results and drive continuous improvement.

⚠️ Potential Challenges

• The Werkstudent CRM / E-Mail-Marketing (m/w/d) position is part-time and temporary, which may not offer long-term career prospects within the company.
• The role requires strong organizational skills, attention to detail, and the ability to work independently, which can be challenging for some individuals.
• The work environment may be fast-paced and demanding, which can be stressful for some candidates.
• The position may require working with various stakeholders within the company, which can be complex and time-consuming.

ASSUMPTION: The Werkstudent CRM / E-Mail-Marketing (m/w/d) position offers an excellent opportunity for students to gain practical experience in the marketing field and develop valuable skills. However, the part-time and temporary nature of the role, as well as the demanding work environment, may present challenges for some candidates.

📈 Similar Roles Comparison

• The Werkstudent CRM / E-Mail-Marketing (m/w/d) position is similar to other entry-level marketing roles, such as Marketing Assistant or Junior Marketing Specialist.
• However, this role is unique in its focus on email marketing and CRM tools, as well as its part-time and temporary nature.
• Career progression from this role may include positions such as Marketing Coordinator, Marketing Manager, or even specialized roles in email marketing or CRM management.

ASSUMPTION: The Werkstudent CRM / E-Mail-Marketing (m/w/d) position offers a unique opportunity for students to gain practical experience in email marketing and CRM tools. While similar to other entry-level marketing roles, this position offers a specific focus on these areas and a part-time, temporary arrangement.

📝 Sample Projects

• Creating and implementing a targeted email campaign for a specific product or service offering.
• Analyzing the performance of email marketing campaigns and providing data-driven recommendations for improvement.
• Coordinating with various stakeholders within the company to ensure the successful execution of email marketing campaigns.

ASSUMPTION: The Werkstudent CRM / E-Mail-Marketing (m/w/d) position offers a range of projects and tasks that will allow students to gain practical experience in email marketing, reporting, and online retail business. These projects will be tailored to the individual's skills and interests and will provide valuable insights into the marketing field.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy of the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the REWE Group's careers website.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for the Werkstudent CRM / E-Mail-Marketing (m/w/d) position.
• Prepare for your interview by researching the company, the role, and the industry, and by practicing common interview questions and answers.
• Follow up with the hiring manager after your interview to express your continued interest in the position.
• If selected for the role, be prepared to start as soon as possible, as the position is available from November 1, 2025.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.