Werkstudent*in Social Media Marketing

📌 Core Information

🔹 Job Title: Werkstudent*in Social Media Marketing

🔹 Company: welearn GmbH

🔹 Location: Hamburg, Germany (Remote)

🔹 Job Type: Part-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for social media channels, particularly TikTok and Instagram
• Interacting with the community and responding to messages and comments
• Contributing ideas for new topics and participating in projects like online events and influencer partnerships
• Working independently and remotely, with a flexible schedule

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to produce engaging content. The remote nature of the job allows for flexibility but demands self-motivation and time management skills.

📋 Key Responsibilities

✅ Create engaging content for social media channels, with a focus on TikTok and Instagram

✅ Interact with the community by responding to messages and comments

✅ Contribute ideas for new topics and participate in projects like online events and influencer partnerships

✅ Work independently and remotely, managing your own time and tasks

ASSUMPTION: The role requires a high level of creativity, self-motivation, and time management skills to produce high-quality content consistently.

🎯 Required Qualifications

Education: Enrolled student (any field)

Experience: No specific experience required, but relevant experience would be an asset

Required Skills:

• Passion for social media and current trends
• Strong creative skills and an eye for design
• Familiarity with Canva or CapCut
• Excellent communication skills and comfort interacting with the community
• Access to a horse or riding partner for content creation

Preferred Skills:

• Previous experience in social media marketing or a related field
• Fluency in German and English

ASSUMPTION: While no specific experience is required, candidates with relevant experience or skills may have an advantage in the application process.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on German student worker rates and industry standards)

Benefits:

• Flexible working hours and remote work
• Opportunity to gain experience in social media marketing
• Working for a mission-driven company focused on animal welfare and education

Working Hours: 10-15 hours per week, flexible schedule

ASSUMPTION: The salary range is an estimate based on German student worker rates and industry standards for social media marketing roles. Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning and animal welfare

Company Size: Small (11-50 employees)

Founded: 2021

Company Description:

• welearn GmbH operates wehorse - Die Online Reitschule, an innovative platform aimed at improving horse and rider education through high-quality, accessible online courses
• The company focuses on animal welfare and supports tier-friendly training methods
• welearn GmbH values creativity, innovation, and a passion for animals and education

Company Specialties:

• E-learning platform development
• Animal welfare and education
• Social media marketing

Company Website: welearn.jobs.personio.com

ASSUMPTION: welearn GmbH is a young, mission-driven company focused on improving animal welfare through innovative education. Their small size allows for a close-knit team and a strong company culture.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: This role reports directly to the marketing manager or a similar position

Work Arrangement: Remote, with flexible hours (10-15 hours per week)

Growth Opportunities:

• Gain experience in social media marketing and content creation
• Potential full-time employment opportunities after graduation
• Opportunity to work with industry experts and learn from their knowledge

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in social media marketing while working remotely and on a flexible schedule.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Hamburg, Germany (remote work)

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong equestrian community
• The remote nature of the role allows for flexibility in location, with the opportunity to work from anywhere
• Germany has a strong focus on animal welfare and education, making it an ideal location for this role

Work Schedule: Flexible, with a minimum of 10 hours and a maximum of 15 hours per week

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, but requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the marketing team
• Final decision and offer

Key Assessment Areas:

• Creativity and content ideas
• Social media knowledge and trends
• Communication skills and community engagement
• Time management and self-motivation

Application Tips:

• Highlight your passion for social media and relevant experience or skills
• Include a portfolio or examples of your content creation work, if available
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Social Media, Content Creation, Video Production, Community Engagement, Storytelling, Design, Canva, CapCut, Creativity, Trend Awareness, Open-mindedness, Curiosity, Learning, Horse Riding, Interaction

ASSUMPTION: The application process may vary, and applicants should be prepared to demonstrate their creativity, social media knowledge, and communication skills throughout the interview process.

🛠️ Tools & Technologies

• Canva
• CapCut
• Social media platforms (TikTok, Instagram, etc.)

ASSUMPTION: Familiarity with Canva, CapCut, and popular social media platforms is essential for this role. Additional tools may be required or provided by the company.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Passion for animals and education
• Collaboration and teamwork

Work Style:

• Self-motivated and independent
• Creative and adaptable
• Strong communication and community engagement skills

Self-Assessment Questions:

• Do you have a strong passion for social media and current trends?
• Are you comfortable working independently and managing your own time?
• Do you have access to a horse or riding partner for content creation?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to meet the role's requirements, before applying.

⚠️ Potential Challenges

• Managing time effectively while working remotely and independently
• Keeping up with the fast-paced nature of social media trends and content creation
• Maintaining a strong work-life balance while working flexible hours
• Ensuring high-quality content creation with limited resources

ASSUMPTION: Applicants should be aware of the potential challenges associated with remote work, time management, and the fast-paced nature of social media marketing.

📈 Similar Roles Comparison

• This role differs from full-time social media marketing positions in that it is a part-time, remote Werkstudent role with a focus on content creation and community engagement
• Industry-specific context: The e-learning and animal welfare focus of welearn GmbH sets this role apart from other social media marketing positions
• Career path comparison: This role offers an entry-level opportunity to gain experience in social media marketing and content creation, with potential growth opportunities in the future

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other social media marketing positions when evaluating their fit and career goals.

📝 Sample Projects

• Creating a series of TikTok videos showcasing horse care and training tips
• Designing an Instagram story campaign to promote an upcoming online event
• Developing a social media strategy to engage with the equestrian community and promote wehorse's online courses

ASSUMPTION: Sample projects should be tailored to the specific responsibilities and requirements of the role, demonstrating the applicant's creativity, social media knowledge, and communication skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does the company support the growth and development of its Werkstudent employees?
• What are the most important qualities for success in this role, according to the hiring manager?
• How does the company measure the success of its social media marketing efforts?
• What is the typical career path for employees in this role, and what opportunities exist for growth and advancement?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your passion for social media, relevant experience, and fit for the role
• Prepare a portfolio or examples of your content creation work, if available
• Follow up with the company one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.