Werkstudent (m/w/d) - Marketing

📌 Core Information

🔹 Job Title: Werkstudent (m/w/d) - Marketing

🔹 Company: PlanetHome Group GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing activities in a dynamic and innovative environment
• Gaining practical experience in marketing, social media, and content creation
• Working flexibly alongside your studies with the option for mobile work
• Collaborating with a motivated and welcoming team

ASSUMPTION: The role is designed to provide students with practical marketing experience while offering flexibility to balance work and studies.

📋 Key Responsibilities

✅ Supporting the planning, creation, and publication of content on social media channels

✅ Assisting in the maintenance and optimization of the online shop

✅ Contributing to marketing automation processes

✅ Creating engaging copy for various platforms

✅ Designing simple graphics for marketing materials

ASSUMPTION: The role may evolve based on the student's skills, interests, and the team's needs.

🎯 Required Qualifications

Education: Enrolled in a marketing or related degree program

Required Skills:

• Strong initiative and organizational skills
• Excellent communication skills in German
• Proficiency in MS Office tools
• Openness to new technologies

Preferred Skills:

• Experience with Adobe Creative Cloud or Canva
• Knowledge of HubSpot or other marketing automation tools

ASSUMPTION: The ideal candidate is a proactive student seeking practical marketing experience and eager to learn.

💰 Compensation & Benefits

Salary Range: €14,000 - €15,000 per year (pro-rata for part-time work)

Benefits:

• Flexible working hours and mobile work options
• Regular team events and company celebrations
• Opportunities for professional development and growth

Working Hours: Up to 20 hours per week, flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for part-time student roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Real estate and finance

Company Size: Small to medium-sized (11-50 employees)

Founded: 2015, with a focus on connecting people through real estate solutions

Company Description:

• PlanetHome is a leading real estate intermediary in Germany and Austria
• They focus on close collaboration with banks, insurers, and financial service providers
• Their vision is to connect people by providing the best solutions for buying, selling, or owning properties

Company Specialties:

• Real estate brokerage and financing
• Collaboration with financial institutions
• Customer-centric approach to real estate solutions

Company Website: PlanetHome Group GmbH

ASSUMPTION: PlanetHome values diversity and inclusion, as reflected in their equal opportunity statement.

📊 Role Analysis

Career Level: Entry-level marketing role with opportunities for growth and learning

Reporting Structure: The Werkstudent will report directly to the marketing team

Work Arrangement: Part-time with flexible hours and mobile work options

Growth Opportunities:

• Learning and gaining practical experience in marketing
• Potential for full-time employment after graduation
• Opportunities to take on more responsibilities based on performance

ASSUMPTION: The role offers a supportive learning environment for students interested in marketing.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Munich

Office Location(s): Feringastraße 11, 85774 Unterföhring, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city offers a high quality of life, with a strong economy and vibrant cultural scene
• Munich is well-connected by public transportation, making it easy to commute from various neighborhoods

Work Schedule: Flexible, with the option for mobile work

ASSUMPTION: The Werkstudent may have the opportunity to work from the office or remotely, depending on the team's needs and the student's preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the marketing team
• Decision and offer

Key Assessment Areas:

• Communication skills and cultural fit
• Initiative and organizational skills
• Technical skills and adaptability

Application Tips:

• Highlight relevant coursework and projects in your resume
• Tailor your cover letter to demonstrate your enthusiasm for marketing and eagerness to learn
• Prepare examples of your work, such as social media posts or graphics, to showcase your skills

ATS Keywords: Marketing, Social Media, Content Creation, Shop Management, Graphic Design, Teamwork, Initiative, Organization, MS Office, Technology Adaptability

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.

🛠️ Tools & Technologies

• MS Office Suite
• Adobe Creative Cloud (optional)
• Canva (optional)
• HubSpot (optional)

ASSUMPTION: The Werkstudent may be required to learn and use new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Flexible and adaptable
• Proactive and responsible
• Open to feedback and willing to learn

Self-Assessment Questions:

• How do you approach balancing work and studies?
• How do you stay organized and manage your time effectively?
• How do you handle feedback and use it to improve your work?

ASSUMPTION: The ideal candidate will be a proactive and responsible student who fits well with the company's collaborative and customer-focused culture.

⚠️ Potential Challenges

• Balancing work and studies, especially during peak academic periods
• Adapting to a dynamic and evolving work environment
• Gaining confidence in marketing tasks and responsibilities
• Navigating a new city and work culture (if not already familiar with Munich)

ASSUMPTION: The Werkstudent should be prepared to manage their time effectively and communicate openly with the team about their workload and any challenges they face.

📈 Similar Roles Comparison

• Unlike full-time marketing roles, this position offers the flexibility to work part-time alongside studies
• While the role is entry-level, it provides valuable practical experience in marketing
• Compared to other Werkstudent roles, this position offers a competitive salary range and opportunities for growth

ASSUMPTION: The Werkstudent role at PlanetHome offers a unique blend of flexibility, learning opportunities, and competitive compensation.

📝 Sample Projects

• Creating and scheduling social media posts for a marketing campaign
• Designing graphics for a company event or promotion
• Assisting with the optimization of the online shop's product listings

ASSUMPTION: The Werkstudent's projects will vary based on the team's needs and the student's skills and interests.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first few months?
• How does the marketing team support and collaborate with other departments?
• What opportunities are there for professional development and growth within the company?
• How does the team approach work-life balance, especially for Werkstudenten?
• What are the next steps for the marketing team, and how can this role contribute to its success?

ASSUMPTION: The Werkstudent should ask thoughtful questions to demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing-related coursework and skills
• Write a cover letter expressing your enthusiasm for marketing and eagerness to learn
• Prepare examples of your work, such as social media posts or graphics, to showcase your skills
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.