📌 Core Information
🔹 Job Title: Werkstudent (w/m/d) Online Marketing Paid Social & Display Ads
🔹 Company: IONOS DE
🔹 Location: Berlin, Karlsruhe
🔹 Job Type: Part-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (Berlin, Karlsruhe)
🚀 Job Overview
Key aspects of this role include:
- Supporting the management and optimization of relevant KPIs for national and international campaigns.
- Assisting in the preparation, execution, and monitoring of various online marketing measures.
- Conducting market and competitor research.
- Analyzing performance and creating reports.
- Working with platforms such as Google Display (GDN), Display & Video 360, YouTube, Facebook, Instagram, TikTok, Spotify, Taboola, Xing, and LinkedIn.
ASSUMPTION: This role is well-suited for students seeking practical experience in online marketing, with a focus on paid social and display advertising.
📋 Key Responsibilities
✅ Supporting the management and optimization of relevant KPIs for national and international campaigns.
✅ Assisting in the preparation, execution, and monitoring of various online marketing measures.
✅ Conducting market and competitor research.
✅ Analyzing performance and creating reports.
✅ Working with platforms such as Google Display (GDN), Display & Video 360, YouTube, Facebook, Instagram, TikTok, Spotify, Taboola, Xing, and LinkedIn.
ASSUMPTION: The role requires a good understanding of online marketing principles and a willingness to learn and adapt to new platforms and tools.
🎯 Required Qualifications
Education: Enrolled in a relevant field such as communications, marketing, or business.
Experience: No professional experience required.
Required Skills:
- Proficient in office applications (Google Workspace / Microsoft).
- Strong analytical thinking and problem-solving skills.
- Excellent communication and teamwork skills.
- Highly organized and self-motivated.
- Passionate about social media and online marketing.
- Fluency in German and/or English, with additional languages being a plus.
Preferred Skills:
- Previous experience with online marketing or advertising platforms.
- Basic knowledge of marketing analytics tools.
ASSUMPTION: The ideal candidate is a student with a strong academic record, excellent communication skills, and a keen interest in online marketing.
💰 Compensation & Benefits
Salary Range: As a Werkstudent, the salary is typically around €12-15 per hour. However, this can vary depending on the specific arrangement and the student's skills and experience.
Benefits:
- Hybrid working model with home office options.
- Flexible working hours through trust-based working time.
- Subsidized canteen and various free beverages at some locations.
- Modern office spaces with excellent public transportation access.
- Employee discounts on various activities and products.
- Company events such as summer and winter parties, as well as workshops.
- Various training and development opportunities.
- Health programs and sports courses.
Working Hours: 20 hours per week, with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate based on typical Werkstudent positions in Germany. The actual salary may vary depending on the specific agreement between the student and the company.
📌 Applicant Insights
🔍 Company Context
Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering a wide range of services including web presence, productivity, e-commerce, online marketing, and cloud solutions.
Company Size: IONOS has 1,001-5,000 employees, providing a large and diverse work environment with numerous opportunities for growth and collaboration.
Founded: IONOS was founded in 1988 and has since grown to become a global leader in its industry.
Company Description:
- IONOS is committed to providing excellent customer service and support.
- The company fosters a collaborative and inclusive work environment.
- IONOS values innovation, continuous learning, and staying ahead of industry trends.
Company Specialties:
- Web presence and productivity solutions.
- E-commerce platforms.
- Online marketing services.
- Cloud computing and infrastructure as a service (IaaS).
Company Website: http://ionos.ly/w4g
ASSUMPTION: IONOS' extensive experience and expertise in the industry make it an attractive employer for students seeking to gain practical experience in online marketing.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students looking to gain practical experience in online marketing.
Reporting Structure: The Werkstudent will report directly to the Display team.
Work Arrangement: This is a hybrid role, with the option to work from the Berlin or Karlsruhe office and remotely.
Growth Opportunities:
- Gaining practical experience in online marketing and advertising.
- Developing analytical and problem-solving skills.
- Building a professional network within the industry.
- Potential full-time employment opportunities after graduation.
ASSUMPTION: This role offers excellent opportunities for students to learn and grow professionally while contributing to IONOS' ongoing success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with excellent amenities.
Office Location(s): Berlin, Karlsruhe
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry.
- Karlsruhe is a mid-sized city known for its innovative tech scene and high quality of life.
Work Schedule: Flexible, with a focus on results and productivity.
ASSUMPTION: The hybrid work arrangement allows students to balance their studies and work responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening.
- In-person or virtual interview with the Display team.
- Final decision and offer.
Key Assessment Areas:
- Analytical and problem-solving skills.
- Communication and teamwork abilities.
- Cultural fit and motivation.
- Relevant skills and experience (if any).
Application Tips:
- Highlight relevant coursework, projects, or previous internships that demonstrate your skills and experience.
- Tailor your resume and cover letter to emphasize your fit for the role and company.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability.
ATS Keywords: Online Marketing, Paid Social, Display Ads, Google Display, Facebook, Instagram, TikTok, YouTube, Market Research, Performance Analysis, KPI Optimization, Self-Management, Detail-Oriented
ASSUMPTION: IONOS uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being reviewed by a hiring manager.
🛠️ Tools & Technologies
- Google Display (GDN), Display & Video 360, YouTube, Facebook, Instagram, TikTok, Spotify, Taboola, Xing, LinkedIn
- Office applications (Google Workspace / Microsoft)
- Marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.)
ASSUMPTION: Familiarity with these tools and platforms is not required but would be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous learning
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Results-oriented and goal-driven
- Adaptable and open to learning new tools and platforms
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you have a strong interest in online marketing and a willingness to learn new tools and platforms?
- Are you a self-starter with excellent organizational skills and the ability to work independently?
- Do you thrive in a collaborative, team-based environment?
ASSUMPTION: IONOS values candidates who are passionate about online marketing, proactive, and able to work effectively in a team.
⚠️ Potential Challenges
- Balancing work and study responsibilities.
- Keeping up with the fast-paced nature of online marketing and advertising.
- Adapting to new tools and platforms.
- Working in a dynamic and sometimes demanding environment.
ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other online marketing internships and Werkstudent positions, but with a specific focus on paid social and display advertising.
- IONOS offers a large and diverse work environment, with numerous opportunities for growth and collaboration.
- This role is well-suited for students seeking practical experience in online marketing, with the potential for full-time employment after graduation.
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a specific area of online marketing, with the support and resources of a large and established company.
📝 Sample Projects
- Analyzing the performance of a paid social campaign and providing data-driven recommendations for optimization.
- Conducting market research to identify trends and opportunities in the online marketing landscape.
- Creating a detailed report on the competitive landscape of a specific industry or market.
ASSUMPTION: These projects are designed to provide students with practical experience in online marketing and to contribute to the ongoing success of IONOS' marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy of the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company and its work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.eu.greenhouse.io/ionos/jobs/4589506101
- Tailor your resume and cover letter to highlight your relevant skills and experience.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability.
- If selected for an interview, be prepared to discuss your relevant coursework, projects, or previous internships.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
