Working Student Social Media & Employer Branding (m/w/d) - fluege.de

📌 Core Information

🔹 Job Title: Working Student Social Media & Employer Branding (m/w/d) - fluege.de

🔹 Company: Invia Flights Germany GmbH

🔹 Location: Leipzig, Saxony, Germany

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (20 hours/week, on-site in Leipzig)

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in employer branding and social media initiatives
• Creating engaging content and managing community interactions across various platforms
• Collaborating with cross-functional teams to drive brand visibility and engagement
• Gaining practical experience in a dynamic and agile working environment

ASSUMPTION: This role is ideal for full-time students looking to gain practical experience in marketing and communications while balancing their studies.

📋 Key Responsibilities

✅ Supporting the development and implementation of employer branding strategies

✅ Creating engaging content for social media platforms (e.g., Instagram, LinkedIn, TikTok)

✅ Managing and growing online communities through active engagement and conversation

✅ Analyzing content performance and adjusting strategies as needed

✅ Collaborating with cross-functional teams to ensure consistent branding and messaging

ASSUMPTION: The ideal candidate will be proactive, creative, and comfortable working in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Enrollment in a full-time degree program, preferably in business, media, communication, or a related field

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Excellent communication skills in German and English
• Strong creative writing and content creation skills
• Familiarity with social media platforms and trends
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)
• Ability to work independently and in a team

Preferred Skills:

• Experience with video production and editing
• Knowledge of employer branding strategies and best practices
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio or examples of their work will have an advantage in the application process.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on industry standards for entry-level marketing roles in Germany)

Benefits:

• Onboarding: professional onboarding, buddy program, welcome week, international relocation support
• Agile working environment: active participation in product and strategy development
• Work-life balance: 30 days of paid vacation, flexible work arrangements, sabbaticals, home office options
• Further development: individual development plans, coaching, online/offline training, regular feedback
• Entrepreneurial responsibility: certified climate partner since 2023
• Food and drink: meal allowance, free drinks and snacks
• Appreciation: additional vacation days, jubilee bonus, employee referral bonus
• Events: regular team, company, and office events
• Wellbeing: monthly gym membership allowance, health management, doctor's visits, sports activities, pension scheme
• Diversity: international teams and collaboration
• Mobility: Germany-wide public transportation allowance, JobRad

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Germany. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements. Invia Flights Germany is part of the Invia Group, a leading online travel company in Europe.

Company Size: 51-200 employees. As a mid-sized company, Invia Flights Germany offers a dynamic and collaborative work environment with opportunities for growth and development.

Founded: 2007. Invia Flights Germany has a 15-year history of success in the online travel industry.

Company Description:

• Invia Flights Germany is known for its successful flight portal, fluege.de, which offers a user-friendly and individualized booking experience for customers.
• The company fosters a positive and motivating work environment, where employees are encouraged to take initiative, assume responsibility, and work collaboratively.
• Invia Flights Germany is committed to sustainability and has been a certified climate partner since 2023.

Company Specialties:

• Flight comparison and booking
• Online travel technology
• Marketing and communications
• Customer care and support

Company Website: jobs.fluege.de

ASSUMPTION: Invia Flights Germany values diversity and encourages applications from candidates of all backgrounds.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for students looking to gain practical experience in marketing and communications.

Reporting Structure: The working student will report directly to the marketing team and collaborate with various departments, including IT, customer care, and business operations.

Work Arrangement: Hybrid. The working student will spend 20 hours per week on-site in Leipzig, with flexible scheduling.

Growth Opportunities:

• Gaining practical experience in employer branding and social media marketing
• Developing creative and analytical skills
• Building a professional network within the travel industry
• Potential full-time employment opportunities after graduation

ASSUMPTION: The working student will have the opportunity to work on a variety of projects and gain exposure to different aspects of the business.

🌍 Location & Work Environment

Office Type: Modern and collaborative workspace in Leipzig, Saxony, Germany

Office Location(s): Dittrichring 18-20, 04109 Leipzig

Geographic Context:

• Leipzig is the largest city in Saxony, located in eastern Germany
• The city is known for its vibrant cultural scene, historic architecture, and green spaces
• Leipzig has a well-connected public transportation system and is easily accessible by train and plane

Work Schedule: Flexible, with a focus on core working hours between 9:00 AM and 5:00 PM

ASSUMPTION: The working student may have the opportunity to work remotely on an occasional basis, depending on the team's needs and the candidate's performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Creativity and content creation skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your work, such as social media campaigns, blog posts, or videos
• Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Social Media, Employer Branding, Content Creation, Marketing, Communications, Community Management, German, English, Leipzig, Saxony, Germany

ASSUMPTION: The application process may take up to 4 weeks, depending on the team's availability and the number of applicants.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, LinkedIn, TikTok)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video production and editing software (e.g., Final Cut, Davinci Resolve)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The working student may be required to learn and use new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Initiative and responsibility
• Collaboration and teamwork
• Continuous learning and improvement
• Solution-oriented mindset
• Enthusiasm and passion

Work Style:

• Agile and dynamic
• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Invia Flights Germany's company values, and how have you demonstrated these values in your previous experiences?
• How do you approach working in a collaborative and dynamic team environment?
• How do you stay up-to-date with social media trends and best practices, and how have you applied this knowledge in previous projects or roles?

ASSUMPTION: Invia Flights Germany values diversity and encourages applications from candidates of all backgrounds, including those from underrepresented groups.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing work and study commitments
• Adapting to a hybrid work arrangement and collaborating with remote team members
• Developing and implementing employer branding strategies in a competitive market

ASSUMPTION: The working student will receive ongoing support and guidance from the marketing team to help overcome any challenges that may arise.

📈 Similar Roles Comparison

• This role is unique in its focus on employer branding and social media marketing within the travel industry
• Similar roles may be found in marketing agencies, corporate communications departments, or other travel companies
• Career paths in this field may lead to roles such as social media manager, content marketing specialist, or employer branding manager

ASSUMPTION: The working student will gain valuable experience in employer branding and social media marketing, which will be transferable to other roles and industries.

📝 Sample Projects

• Developing and implementing a social media campaign to promote a new flight destination
• Creating engaging content for LinkedIn to showcase the company's employer branding initiatives
• Managing and growing the company's Instagram community through targeted outreach and engagement

ASSUMPTION: The working student will have the opportunity to work on a variety of projects and gain exposure to different aspects of the business.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for fluege.de?
• What opportunities are there for professional development and growth within the marketing team?
• How does the marketing team collaborate with other departments, such as IT and customer care?
• What is the company's approach to work-life balance, and how is this supported for working students?

ASSUMPTION: The working student should come prepared with thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as social media campaigns, blog posts, or videos
• Prepare questions to ask the interviewer about the role, team, and company
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.