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Worldwide Buzz Marketing Manager - Sports and Entertainment, Corporate Communications

Apple
Full-time
On-site
Culver City, California, United States
πŸ“£ Marketing Communications (MarCom)

πŸ“Œ Core Information

πŸ”Ή Job Title: Worldwide Buzz Marketing Manager - Sports and Entertainment, Corporate Communications

πŸ”Ή Company: Apple

πŸ”Ή Location: Culver City, California, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and maintaining strategic relationships with high-profile users in sports and entertainment.
  • Collaborating with cross-functional teams to create integrated marketing plans.
  • Monitoring emerging sports talent and creating strategic seeding opportunities.
  • Keeping a pulse on emerging cultural insights and sharing trends within the Buzz organization.

ASSUMPTION: This role requires a strong understanding of popular culture and the ability to build and maintain successful relationships with high-profile individuals in the sports and entertainment industries.

πŸ“‹ Key Responsibilities

βœ… Build and maintain direct relationships with high-profile Apple users in Sports and Entertainment.

βœ… Engage and entice potential new users in the sports industry.

βœ… Monitor emerging sports talent and draft picks.

βœ… Create and execute strategic seeding opportunities timed to major sporting events.

βœ… Collaborate with cross-functional teams responsible for MLS, NFL, MLB, and NHL partnerships.

βœ… Identify strategic relationship opportunities in culturally important sports such as surfing and skateboarding.

βœ… Create regular update reports across multiple lines of businesses for internal teams.

βœ… Participate, support, and/or manage multiple projects simultaneously, ensuring they are produced on strategy, on time, and in line with Apple standards.

βœ… Keep a pulse on emerging cultural insights and share trends to bring inspiration and new perspectives into the Buzz organization.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced, time-constrained environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience working in a similar capacity, or in roles that deal directly with sports marketing, celebrities, and athletes

Required Skills:

  • Proven experience in sports marketing or related fields
  • Strong knowledge of popular culture and a wide range of cultural touch points
  • Excellent organizational skills and attention to detail
  • Ability to multitask in a fast-paced environment
  • Excellent communication and written skills

Preferred Skills:

  • Previous experience leading successful sports marketing programs
  • Confidence to engage at the highest level of influence and speaking to talent and internal executives
  • Understanding of popular culture and a wide range of cultural touch points
  • Strong knowledge base and personal use of Apple products and software
  • Collaborative – externally and internally – with proven ability to build and maintain successful relationships
  • You are a self-starter who is dedicated and demonstrates creative and critical thinking abilities
  • Experience dealing with sensitive and confidential information with integrity

ASSUMPTION: Candidates with experience in sports marketing and a strong understanding of popular culture will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager role with 7+ years of experience in the tech industry)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Apple products
  • Tuition reimbursement

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: Salary and benefits may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Apple operates in the highly competitive technology industry, focusing on designing, developing, and selling consumer electronics, computer software, and online services.

Company Size: Apple is a large corporation with over 200,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and has since become one of the world's leading technology companies.

Company Description:

  • Apple is known for its innovative products, including the iPhone, iPad, Mac, Apple Watch, and Apple TV.
  • The company is also a leader in services, with offerings such as Apple Music, Apple TV+, iCloud, and Apple Arcade.
  • Apple's commitment to privacy, accessibility, and sustainability sets it apart in the tech industry.

Company Specialties:

  • Consumer electronics
  • Computer software
  • Online services
  • Retail
  • Enterprise solutions

Company Website: https://www.apple.com/

ASSUMPTION: Apple's focus on innovation, quality, and customer experience makes it an attractive employer for many job seekers.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Worldwide Buzz Marketing Manager will report directly to the Head of Worldwide Buzz Marketing.

Work Arrangement: This role is on-site, with the primary work location being the Apple office in Culver City, California.

Growth Opportunities:

  • Advancement to a senior-level marketing role within Apple's Corporate Communications team.
  • Expansion into other areas of the business, such as product marketing or brand management.
  • Opportunities to work on high-profile projects and collaborate with cross-functional teams.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and collaborate with industry leaders.

🌍 Location & Work Environment

Office Type: The primary work location for this role is Apple's office in Culver City, California, which offers a modern, collaborative work environment.

Office Location(s): Culver City, California

Geographic Context:

  • Culver City is located in the western part of Los Angeles County, California.
  • The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions.
  • Culver City is home to several major tech and entertainment companies, providing ample networking opportunities.

Work Schedule: The standard work schedule for this role is Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: The work environment at Apple's Culver City office is dynamic, collaborative, and focused on innovation and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral interviews with cross-functional team members
  • Case study or project presentation
  • Final interview with the Head of Worldwide Buzz Marketing

Key Assessment Areas:

  • Cultural fit and understanding of Apple's values
  • Strategic thinking and problem-solving skills
  • Relationship-building and communication abilities
  • Knowledge of popular culture and emerging trends

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience in sports marketing and popular culture.
  • Prepare examples of successful marketing campaigns or projects you've worked on in the past.
  • Research Apple's recent marketing efforts and be prepared to discuss how you can contribute to their success.

ATS Keywords: Buzz Marketing, Sports Marketing, Relationship Building, Strategic Planning, Cross-Functional Teams, Apple Products, Popular Culture

ASSUMPTION: The application process for this role may be competitive, and candidates with relevant experience and a strong understanding of Apple's brand will have the best chance of success.

πŸ› οΈ Tools & Technologies

  • Apple's internal project management and collaboration tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Twitter, Instagram, Facebook)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Accessibility
  • Education
  • Environmental Stewardship
  • Inclusion and Diversity
  • Privacy
  • Quality
  • Sustainability
  • Thought Leadership
  • Truth

Work Style:

  • Collaborative and team-oriented
  • Focused on innovation and creativity
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you embody Apple's values in your daily work?
  • Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
  • How do you stay up-to-date with emerging trends in popular culture and sports marketing?

ASSUMPTION: Candidates who demonstrate a strong understanding of Apple's values and a collaborative work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and meeting tight deadlines.
  • Building and maintaining relationships with high-profile individuals in the sports and entertainment industries.
  • Keeping up with the fast-paced and ever-changing landscape of popular culture and sports marketing.
  • Navigating Apple's large and complex organizational structure.

ASSUMPTION: Candidates who are organized, adaptable, and able to thrive in a fast-paced environment will be best equipped to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on building strategic relationships with high-profile users in sports and entertainment, rather than traditional marketing or advertising efforts.
  • Apple's approach to marketing emphasizes storytelling, innovation, and authenticity, setting it apart from other companies in the tech industry.
  • Career paths within Apple's Corporate Communications team may include advancement to senior-level roles or expansion into other areas of the business, such as product marketing or brand management.

ASSUMPTION: Candidates who are drawn to Apple's unique approach to marketing and storytelling will be most suited to this role.

πŸ“ Sample Projects

  • Developing and executing a strategic seeding campaign timed to the Super Bowl, targeting high-profile athletes and influencers.
  • Creating a comprehensive report on emerging sports talent and draft picks, and presenting findings to internal stakeholders.
  • Collaborating with Apple Music and Apple TV+ teams to create integrated marketing campaigns around major sporting events.

ASSUMPTION: The specific projects the candidate works on may vary depending on the needs of the business and the priorities of the Buzz Marketing team.

❓ Key Questions to Ask During Interview

  • How does this role fit into Apple's overall marketing strategy, and how will my work contribute to the company's goals?
  • Can you describe the team I'll be working with, and how we'll collaborate to achieve our objectives?
  • What are the most pressing challenges facing the Buzz Marketing team, and how can I help address them?
  • How does Apple support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role and demonstrate their interest in the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in sports marketing and popular culture.
  • Prepare examples of successful marketing campaigns or projects you've worked on in the past.
  • Research Apple's recent marketing efforts and be prepared to discuss how you can contribute to their success.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.