📌 Core Information
🔹 Job Title: Digital Performance Marketing Specialist
🔹 Company: Ctrack
🔹 Location: Irene, Centurion, South Africa
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing digital campaigns across paid media, lifecycle touchpoints, and social media channels
- Managing performance-driven initiatives and building multi-step customer journeys
- Collaborating cross-functionally to drive ROI, retention, and brand presence across regions
- Working closely with Product Marketing, Content, Design, and Regional Marketing Teams in South Africa, the UK, Benelux, Germany, and Australia
ASSUMPTION: This role requires a strong understanding of global campaign execution and working with multi-region teams. The ideal candidate will have experience in a similar role or a related field.
📋 Key Responsibilities
✅ Paid Media Campaign Planning & Funnel Execution:
- Develop and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms
- Build and optimize full-funnel customer journeys from awareness to conversion and loyalty
- Launch upsell and cross-sell campaigns for product extensions (e.g., cameras, driver tools, plug-ins)
- Align campaign messaging and visuals with content, product marketing, and brand
- Track and report on digital media budgets, pacing, and ROI
✅ Performance Analytics & Optimization:
- Track and analyze campaign KPIs: CPL, ROAS, CAC, CVR, LTV
- Build and maintain dashboards (GA4, Looker Studio, HubSpot, etc.)
- Run A/B and multivariate testing on ads, landing pages, emails, and CTAs
- Deliver monthly insights and optimization recommendations tied to campaign goals
✅ CRM & Lifecycle Marketing:
- Develop and manage automated lifecycle campaigns to support onboarding, renewal, and feature usage journeys
- Create segmented customer audiences based on engagement, usage, product type, and region
- Implement trigger-based campaigns aligned to lifecycle stages to drive retention, upsell, and re-engagement
✅ Social Media & Organic Digital:
- Oversee social media planning and performance tracking
- Collaborate with the content team on editorial calendars and asset briefs
- Monitor channel growth, engagement metrics, and implement best practices
- Integrate organic and paid social strategies for a cohesive channel approach
✅ Cross-functional & Regional Collaboration:
- Partner with regional marketers to localise and adapt digital campaigns for each market
- Coordinate with teams to adapt messaging based on local regulatory and cultural needs
- Work with internal teams to extract messaging and repurpose content into digital formats
- Ensure digital performance activities are aligned with the broader marketing and brand strategy
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's current projects and needs.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
Experience: 3-5 years of experience in digital marketing, performance marketing, or CRM/lifecycle marketing
Required Skills:
- Proven success managing paid media across Google, LinkedIn, Meta, and programmatic platforms
- Experience with campaign execution platforms: Google Ads Manager, LinkedIn Campaign Manager, Meta Business Suite
- Experience with CRM tools like HubSpot, Salesforce, or similar
- Strong data analysis skills and proficiency in GA4, UTM tracking, and Looker Studio
- Familiarity with social media management tools and strategies for B2B
- Understanding of global campaign execution and working with multi-region teams
Preferred Skills:
- Experience with GA4 and Looker Studio
- Fluency in multiple languages
ASSUMPTION: While the job description lists specific skills, the ideal candidate should also possess strong communication and collaboration skills, as well as the ability to balance strategic thinking with hands-on execution.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 450,000 and ZAR 600,000 per year, based on industry standards for a Digital Performance Marketing Specialist with 3-5 years of experience in South Africa.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance program
- Training and development opportunities
Working Hours: The standard working hours for this role are Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break. However, the company may offer flexible working arrangements depending on the team's needs and the employee's role.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Ctrack specializes in fleet management and vehicle tracking for a global client base. It is a provider of advanced machine-to-machine communication vehicle tracking, fleet management, and telematics solutions that add value to its global base of customers with mobile assets.
Company Size: Ctrack has 11-50 employees, which means the company is small enough for applicants to have a significant impact on its growth and success but large enough to offer opportunities for career advancement and collaboration with experienced professionals.
Founded: Ctrack was founded in 2009 and is headquartered in Lusaka, Zambia. It is part of the DigiCore Group, which was founded in South Africa in 1985 and listed on the JSE in 1998.
Company Description:
- Ctrack specializes in fleet management and vehicle tracking for a global client base
- It provides advanced machine-to-machine communication vehicle tracking, fleet management, and telematics solutions
- Ctrack's end-to-end research, design, development, manufacture, selling, and support of customized vehicle tracking and fleet management solutions for customers are serviced by a global network in more than 50 countries
Company Specialties:
- Vehicle Tracking
- Fleet Management
- Telematics
- Asset Tracking
- Asset Management
Company Website: http://www.ctrack.co.zm
ASSUMPTION: Ctrack's focus on global expansion and advanced technology makes it an attractive option for candidates interested in working for a innovative and forward-thinking company in the fleet management and vehicle tracking industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing, performance marketing, or CRM/lifecycle marketing. The ideal candidate will have a strong understanding of global campaign execution and working with multi-region teams.
Reporting Structure: The Digital Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Product Marketing, Content, Design, and Regional Marketing Teams in South Africa, the UK, Benelux, Germany, and Australia.
Work Arrangement: This role is on-site, with the possibility of occasional remote work depending on the company's policies and the employee's role.
Growth Opportunities:
- As Ctrack continues to expand globally, there may be opportunities for the Digital Performance Marketing Specialist to take on additional responsibilities or move into a management role
- The company offers training and development opportunities to help employees grow professionally
- The Digital Performance Marketing Specialist will have the opportunity to work with a diverse range of teams and gain exposure to different aspects of the business
ASSUMPTION: The growth opportunities for this role will depend on the company's future expansion plans and the employee's performance and skills.
🌍 Location & Work Environment
Office Type: Ctrack's office is located in Irene, Centurion, South Africa, and offers a modern and collaborative work environment.
Office Location(s): Irene, Centurion, South Africa
Geographic Context:
- Irene is a suburb of Centurion, located in the Gauteng province of South Africa
- The area is known for its high-tech industries and is home to many multinational corporations
- Irene offers a mix of urban and suburban living, with easy access to shopping centers, restaurants, and outdoor activities
Work Schedule: The standard working hours for this role are Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break. However, the company may offer flexible working arrangements depending on the team's needs and the employee's role.
ASSUMPTION: The work environment at Ctrack is collaborative and innovative, with a focus on driving results through data-driven decision making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign planning and execution
- Data analysis and reporting
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing, performance marketing, or CRM/lifecycle marketing
- Include specific examples of successful campaign execution and optimization
- Demonstrate strong data analysis skills and proficiency in GA4, UTM tracking, and Looker Studio
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Digital Marketing, Performance Marketing, CRM Marketing, Paid Media, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Data Analysis, GA4, Looker Studio, A/B Testing, Social Media Management, Customer Segmentation, Campaign Optimization, Lifecycle Marketing
ASSUMPTION: The interview process for this role may vary depending on the company's current needs and the number of applicants. However, the typical process outlined above provides a general overview of what to expect.
🛠️ Tools & Technologies
- Google Ads Manager
- LinkedIn Campaign Manager
- Meta Business Suite
- HubSpot
- GA4
- Looker Studio
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used by Ctrack may vary depending on the company's current projects and needs. However, the list above provides a general overview of the tools and technologies that the Digital Performance Marketing Specialist may be expected to use.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven decision making
- Continuous improvement
- Collaborative and inclusive work environment
- Focus on results and outcomes
Self-Assessment Questions:
- Do you have experience working in a global team and adapting campaigns for different regions?
- Are you comfortable using data to inform your decision-making and driving results through continuous improvement?
- Do you thrive in a collaborative and innovative work environment, and are you able to balance strategic thinking with hands-on execution?
ASSUMPTION: Ctrack values innovation, customer focus, collaboration, integrity, and accountability. The ideal candidate will be able to demonstrate a strong fit with these values and be able to thrive in a data-driven, collaborative, and results-focused work environment.
⚠️ Potential Challenges
- The role may require working with multiple teams across different time zones, which can be challenging but also offers opportunities for learning and growth
- The Digital Performance Marketing Specialist may need to adapt campaigns quickly to respond to changes in the market or customer needs
- The role may require working with legacy systems or processes, which can be frustrating but also offers opportunities for innovation and improvement
- The work environment may be fast-paced and demanding, which can be challenging but also offers opportunities for professional development and career advancement
ASSUMPTION: The potential challenges listed above are based on common experiences in similar roles and industries. However, the specific challenges faced by the Digital Performance Marketing Specialist may vary depending on the company's current projects and needs.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Performance Marketing Manager, but with a greater focus on global campaign execution and working with multi-region teams
- Unlike some other marketing roles, this position requires a strong understanding of global campaign execution and working with multi-region teams
- This role offers opportunities for career growth and advancement within the marketing department and potentially beyond
ASSUMPTION: The comparison points listed above are based on industry standards and common experiences in similar roles and industries. However, the specific comparison points may vary depending on the company's current projects and needs.
📝 Sample Projects
- Developing and executing a global campaign to launch a new product or service
- Optimizing a regional campaign to improve ROI and drive customer engagement
- Building and maintaining dashboards to track campaign performance and inform data-driven decision making
ASSUMPTION: The sample projects listed above are based on common experiences in similar roles and industries. However, the specific projects undertaken by the Digital Performance Marketing Specialist may vary depending on the company's current projects and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its digital marketing campaigns, and how will my performance be evaluated?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the team they will be working with. However, the specific questions asked during the interview may vary depending on the company's current needs and the candidate's background and experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaign execution and optimization to demonstrate your digital marketing expertise
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
