📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with clients and the PPC Director to develop and execute client strategies
- Achieving key performance indicators (KPIs) and ensuring operational success for clients
- Managing client strategies, budgets, and project timelines
- Building strong relationships within the client service team and other channel teams
ASSUMPTION: This role requires a balance of strategic thinking, project management, and client relationship skills. It's ideal for candidates with experience in performance marketing and a strong understanding of PPC campaigns.
📋 Key Responsibilities
✅ Collaborate with clients and the PPC Director to develop and execute client strategies that achieve key performance indicators (KPIs)
✅ Manage client strategies, ensuring deliverables are completed on time and within budget
✅ Ensure client operational success and manage all daily tasks as the primary client-facing contact
✅ Build strong relationships within the client service team and other channel teams
✅ Work closely with the client service team to identify opportunities for growth and expansion
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and organizational skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in performance marketing, with a focus on PPC campaigns
Required Skills:
- Proven experience in performance marketing and PPC campaign management
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the local market and consumer behavior
- Strong presentation and communication skills
ASSUMPTION: Candidates with experience in agency environments may find this role particularly suitable. Familiarity with the local market and consumer behavior is a plus but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance. The benefits package is competitive and may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry
Company Size: With over 10,000 employees worldwide, dentsu offers a large, diverse work environment with ample opportunities for growth and collaboration
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry
Company Description:
- dentsu is a creative agency that helps brands connect with people through modern creativity
- The company offers a wide range of services, including advertising, media planning, and media buying
- dentsu is committed to helping brands predict and plan for disruptive future opportunities in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with talented professionals from around the world.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Client Service Director
Work Arrangement: On-site, full-time position with standard office hours and occasional overtime as needed
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Haisu Plaza in Shanghai
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The Haisu Plaza is a modern, upscale office complex with easy access to public transportation and amenities
- The office is located in the Pudong New Area, a rapidly developing district known for its skyline and modern architecture
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime as needed
ASSUMPTION: The modern office environment and vibrant location offer a dynamic and engaging work experience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the client service team and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Performance marketing skills and experience
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight your performance marketing and PPC campaign management experience
- Prepare examples of successful PPC campaigns you've managed and the results you achieved
- Demonstrate your understanding of the local market and consumer behavior in your cover letter
- Showcase your strong communication and presentation skills during the interview
ATS Keywords: Performance Marketing, PPC, Client Strategy, KPI Management, Project Management, Client Relationship, Team Collaboration, Budget Management, Marketing Automation, English, Mandarin Chinese
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Sustainability
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively and managing multiple projects simultaneously?
- Do you share dentsu's commitment to innovation, integrity, and sustainability?
ASSUMPTION: Candidates who are comfortable working in a dynamic and collaborative environment and share dentsu's values are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously may be challenging for some candidates
- The fast-paced work environment may require candidates to adapt quickly and manage their time effectively
- Candidates may face competition from other applicants with relevant experience and skills
- The role may require occasional overtime, which could impact work-life balance
ASSUMPTION: These challenges are common in mid-level marketing roles and can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to other mid-level performance marketing positions but may offer more opportunities for growth and collaboration due to dentsu's large size and global presence
- Candidates may find similar roles in other advertising and marketing services companies, but dentsu's commitment to innovation and sustainability sets it apart
- This role offers strong growth potential and the opportunity to work on diverse projects, making it an attractive option for candidates looking to advance their careers in performance marketing
ASSUMPTION: While this role shares similarities with other mid-level performance marketing positions, dentsu's unique culture and commitment to innovation and sustainability make it a strong choice for candidates looking to grow their careers in the industry.
📝 Sample Projects
- Developing and executing a PPC campaign strategy for a new client in the e-commerce industry
- Managing a rebranding project for an existing client, including updates to their website, social media presence, and advertising campaigns
- Conducting market research and analysis to identify new opportunities for client growth and expansion
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities candidates can expect in this role. The specific projects may vary based on the client and their needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workday job portal
- Tailor your resume to highlight your performance marketing and PPC campaign management experience
- Prepare examples of successful PPC campaigns you've managed and the results you achieved
- Demonstrate your understanding of the local market and consumer behavior in your cover letter
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
