📌 Core Information
🔹 Job Title: Manager, Paid Social (B2B)
🔹 Company: Dentsu
🔹 Location: Detroit, MI (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Hybrid (Detroit or Chicago preferred)
🚀 Job Overview
Key aspects of this role include:
- Leading full-funnel paid social campaigns for a large B2B client
- Managing high-volume campaigns and maintaining relationships with partners
- Optimizing campaign performance and creating QBRs
- Collaborating with internal teams and external clients
- Performing data analysis and project management tasks
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong communication skills to succeed.
📋 Key Responsibilities
✅ Lead full-funnel paid social campaigns for a large B2B client, from start to finish
✅ Manage high-volume campaigns, including campaign builds, QAs, and optimizations
✅ Maintain relationships with main paid social partners and vendors to nurture performance growth
✅ Review and manage client data to ensure campaign performance
✅ Build relationships across client services team and with external client
✅ Create QBRs and speak to campaign insights
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 3+ years of experience using paid social media platforms and leading campaigns across Meta Ads Manager/Instagram, LinkedIn, Reddit
Required Skills:
- Proven experience in paid social media management
- Strong data analysis skills and Excel proficiency
- Excellent project management skills
- Strong QA abilities
- Excellent communication and client-facing skills
- Knowledge of full-funnel marketing and ability to collaborate across departments
Preferred Skills:
- Experience with B2B paid social campaigns
- Agency experience
ASSUMPTION: Candidates should have a solid foundation in paid social media management, with a focus on data-driven decision making and strong project management skills.
💰 Compensation & Benefits
Salary Range: $51,000 - $83,375 per year (based on experience and location)
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Detroit area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: 1901 (as a holding company)
Company Description:
- Dentsu is a global advertising and marketing services company
- They offer a wide range of services, including media planning, media buying, creative, and data-driven marketing
- Dentsu is committed to providing equal employment opportunities and reasonable accommodations
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: Dentsu.com
ASSUMPTION: Dentsu's global presence and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Mid-level manager, with potential for growth into senior roles
Reporting Structure: Reports directly to the Associate Director, Paid Social
Work Arrangement: Hybrid (preferred locations: Detroit or Chicago)
Growth Opportunities:
- Potential to take on more responsibilities and manage a team
- Opportunities to work on diverse campaigns and learn new skills
- Chance to collaborate with global teams and gain international experience
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Hybrid (Detroit or Chicago preferred)
Office Location(s): Detroit - 3000 Town Center, Detroit, MI 48205
Geographic Context:
- Detroit is the largest city in Michigan and the seat of Wayne County
- The city offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor recreation opportunities
- The cost of living in Detroit is relatively low compared to other major U.S. cities
Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Campaign management skills
- Data analysis and project management skills
- Communication and client-facing skills
- Alignment with Dentsu's company values
Application Tips:
- Highlight relevant campaign management experience and results
- Demonstrate strong data analysis and project management skills
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare questions about the team, company culture, and growth opportunities
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Project Management, Meta Ads Manager, Instagram, LinkedIn, Reddit, B2B Marketing, Agency Experience
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Dentsu's values.
🛠️ Tools & Technologies
- Meta Ads Manager
- Instagram
- LinkedIn
- Reddit
- Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How have you demonstrated integrity in previous roles?
- Can you provide an example of a time when you innovated to improve campaign performance?
- How do you prefer to work in a team setting, and how do you handle feedback?
ASSUMPTION: Dentsu values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing high-volume campaigns may require long hours and tight deadlines
- Collaborating with multiple stakeholders can be challenging, requiring strong communication and project management skills
- Working in a hybrid environment may present unique communication and collaboration challenges
- Dentsu's global presence may result in working with teams across different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other paid social manager roles, this position offers a unique blend of strategic and tactical responsibilities
- Dentsu's global presence provides opportunities for international collaboration and career growth
- This role may have more focus on B2B campaigns compared to other paid social manager positions
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the global advertising industry.
📝 Sample Projects
- Developing and executing a full-funnel paid social campaign for a B2B client, from start to finish
- Optimizing campaign performance and creating QBRs to demonstrate campaign insights
- Managing relationships with paid social partners and vendors to improve campaign performance
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Dentsu support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Dentsu approach work-life balance for hybrid employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching Dentsu's company values and cultural fit
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
