Β2Β Growth Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: B2B Growth Marketing Manager (Remote)

🔹 Company: Keragon

🔹 Location: New York, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive B2B growth marketing strategies
• Leading and managing digital marketing campaigns
• Analyzing market trends and customer insights
• Collaborating with internal teams and external agencies

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive growth through various marketing channels.

📋 Key Responsibilities

✅ Develop and implement comprehensive B2B growth marketing strategies, focusing on SEO, PPC, CRO, email marketing, and branding.

✅ Lead and manage all aspects of our digital marketing campaigns, ensuring they align with our business goals.

✅ Analyze market trends and customer insights to identify new growth opportunities.

✅ Collaborate with internal teams and external agencies to optimize marketing efforts.

✅ Oversee and manage marketing budgets, ensuring efficient allocation of resources.

✅ Continuously measure and report on the performance of marketing campaigns, adjusting strategies as necessary.

✅ Keep abreast of the latest industry developments and digital marketing trends to maintain a competitive edge.

ASSUMPTION: This role requires a hands-on approach to campaign management and a data-driven mindset to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 3 years of experience in growth marketing or a similar role

Required Skills:

• Proven track record of developing and executing successful B2B digital marketing strategies
• Strong expertise in PPC, SEO, and CRO
• Excellent analytical skills with an ability to interpret and leverage data to drive decision-making
• Strong leadership skills with experience managing both internal teams and external agencies
• Exceptional communication and collaboration abilities
• Creative thinker with a growth mindset

Preferred Skills:

• Experience with healthcare or HIPAA-compliant industries
• Familiarity with no-code automation platforms

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or familiarity with HIPAA-compliant systems could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $130,000 per year (Based on industry standards for a Growth Marketing Manager with 3-5 years of experience in the United States)

Benefits:

• Dynamic and innovative remote-first work environment
• Opportunities for professional growth and development
• Competitive salary and benefits package
• Collaborative and supportive team
• Opportunity to work on cutting-edge marketing initiatives in a rapidly growing industry

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level. The actual salary may vary depending on factors such as the candidate's skills, qualifications, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology

Company Size: 11-50 employees (Small to mid-sized company, offering a more agile and collaborative work environment)

Founded: 2022 (Relatively new company with growth opportunities)

Company Description:

• Keragon is a HIPAA-compliant, no-code automation platform revolutionizing healthcare operations
• Empowers healthcare organizations to connect diverse systems and automate tasks like appointment scheduling, patient intake, and billing
• Backed by leading U.S. investors and driven by a team of 2nd-time entrepreneurs and product experts

Company Specialties:

• workflow automations
• healthcare
• EHR integrations
• HIPAA-compliant
• no-code

Company Website: http://www.keragon.com

ASSUMPTION: Keragon is a growing startup with a focus on healthcare technology, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level (Requires 3+ years of experience in growth marketing)

Reporting Structure: This role reports directly to the CEO and works closely with internal teams and external agencies

Work Arrangement: Remote (United States only) with a flexible schedule

Growth Opportunities:

• As Keragon grows, there may be opportunities for the right candidate to take on more responsibilities or move into a leadership role
• Working in a startup environment offers the chance to wear multiple hats and gain diverse experience

ASSUMPTION: This role offers growth opportunities as the company expands and gains more market traction.

🌍 Location & Work Environment

Office Type: Remote (No physical office location)

Office Location(s): New York, United States (Candidates must be based in the United States)

Geographic Context:

• New York is a major hub for healthcare and technology industries
• The remote work environment allows for flexibility and a better work-life balance
• Candidates should be comfortable working remotely and have a suitable home office setup

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Take-home assignment or case study
• Final interview with the CEO and other team members

Key Assessment Areas:

• Marketing strategy and campaign management
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with B2B digital marketing strategies and growth initiatives
• Tailor your resume to emphasize skills and accomplishments relevant to this role
• Prepare a cover letter that demonstrates your understanding of Keragon's mission and how your skills align with the company's goals
• If applicable, provide examples of successful marketing campaigns you've managed or contributed to

ATS Keywords: B2B Marketing, SEO, PPC, CRO, Email Marketing, Branding, Analytical Skills, Leadership, Communication, Collaboration, Creative Thinking, Growth Mindset

ASSUMPTION: The application process may vary depending on the hiring manager's preferences and the company's current needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• PPC platforms (e.g., Google Ads, LinkedIn Ads)
• CRO tools (e.g., Optimizely, VWO)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and supportive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have experience managing both internal teams and external agencies?
• Are you open to feedback and continuously seeking to improve your skills and knowledge?

ASSUMPTION: Keragon values candidates who are self-motivated, data-driven, and open to feedback, as well as those who align with the company's core values.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• The fast-paced startup environment may present challenges in terms of workload and priorities
• Candidates may need to adapt to a dynamic and ever-changing work environment
• Working in the healthcare industry may require an understanding of HIPAA regulations and compliance

ASSUMPTION: These challenges can be overcome with strong self-motivation, adaptability, and a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on growth initiatives and requires a strong analytical mindset
• Working in a startup environment offers more autonomy and the opportunity to wear multiple hats
• This role may provide more growth opportunities as the company expands and gains more market traction

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with a focus on growth and innovation.

📝 Sample Projects

• Developing and executing a comprehensive B2B digital marketing strategy for a new product launch
• Optimizing PPC campaigns to improve ROI and drive more qualified leads
• Analyzing customer data to identify trends and opportunities for growth
• Managing a team of marketing specialists to execute campaigns and achieve targets

ASSUMPTION: These sample projects demonstrate the hands-on and strategic nature of the role, requiring both analytical and leadership skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is that supported in this role?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with B2B digital marketing strategies and growth initiatives
• Prepare a cover letter that demonstrates your understanding of Keragon's mission and how your skills align with the company's goals
• If applicable, provide examples of successful marketing campaigns you've managed or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.