π Core Information
π Core Information
πΉ Job Title: 2025 Plano Marketing High School Summer Internship Program
πΉ Company: Liberty Mutual Insurance
πΉ Location: Plano, Texas, United States
πΉ Job Type: Internship
πΉ Category: Marketing
πΉ Date Posted: May 1, 2025
πΉ Experience Level: Entry Level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
π Job Overview
Key aspects of this role include:
- Supporting the marketing team's efforts in a high school internship program
- Assisting in the implementation of the company's brand strategy
- Undertaking daily administrative tasks and managing marketing collateral
- Performing market research, competitive analyses, and campaign results
- Composing and posting online content on the company's website and social media accounts
ASSUMPTION: This role is ideal for high school students seeking real-world marketing experience and the opportunity to contribute to a dynamic team.
π Key Responsibilities
π Key Responsibilities
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Support the marketing team's efforts by undertaking daily administrative tasks
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Assist in the implementation of the company's brand strategy
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Assist with social media and website content creation and management
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Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)
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Compose and post online content on the company's website and social media accounts
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Organize and manage marketing collateral
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Perform market research, competitive analyses, campaign results, and consumer trends
ASSUMPION: The intern will be expected to work independently and collaboratively, demonstrating strong organizational skills and attention to detail.
π― Required Qualifications
π― Required Qualifications
Education: High school student (junior or senior) with a strong academic record
Experience: None required, but relevant coursework or extracurricular activities are a plus
Required Skills:
- Highly organized with strong attention to detail
- Excellent communication skills (written and verbal)
- Strong interpersonal and social abilities
- Ability to spot emerging trends
- Familiarity with social media, social networking, email marketing, and search engines
- Demonstrated problem-solving and critical thinking skills
- Strong writing and copy-editing abilities
- Proficiency in Microsoft Office, especially Excel and PowerPoint
Preferred Skills:
- Basic knowledge of business and marketing concepts
- Fluency in additional languages
ASSUMPION: The ideal candidate will be a self-starter with a strong work ethic and a genuine interest in marketing and business.
π° Compensation & Benefits
π° Compensation & Benefits
Salary Range: $12 - $15 per hour (industry standard for high school internships)
Benefits:
- Gain valuable work experience in a professional setting
- Networking opportunities with industry professionals
- Potential for future employment opportunities
Working Hours: Full-time (40 hours per week) during the summer
ASSUMPTION: The primary benefit of this role is the opportunity to gain real-world experience and build a professional network.
π Applicant Insights
π Company Context
π Company Context
Industry: Insurance
Company Size: 10,001+ employees (global presence)
Founded: 1912 (headquarters in Boston, MA)
Company Description:
- Liberty Mutual is a global property and casualty insurer, ranked 8th largest globally based on 2023 gross written premium
- They offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property
- With over 40,000 employees in 29 countries and economies, they strive to provide protection for the unexpected and deliver it with care
Company Specialties:
Company Website: www.libertymutualgroup.com
ASSUMPTION: Liberty Mutual's extensive experience and global presence provide a stable and supportive environment for interns to learn and grow.
π Role Analysis
π Role Analysis
Career Level: Entry Level (high school internship)
Reporting Structure: The intern will report directly to the marketing team lead
Work Arrangement: On-site, full-time (40 hours per week) during the summer
Growth Opportunities:
- Potential for future employment opportunities based on performance
- Networking opportunities with industry professionals
- Chance to gain valuable work experience and build a professional portfolio
ASSUMPTION: This role offers a unique opportunity for high school students to gain real-world experience and kickstart their careers in marketing.
π Location & Work Environment
π Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 175 Berkeley Street, Boston, MA 02116, US (headquarters); 7900 Windrose Ave, Plano, Texas 75024, US (internship location)
Geographic Context:
- Plano, Texas, is a suburban city located north of Dallas
- The internship will take place at the Liberty Mutual office in Plano
- The company's headquarters are in Boston, Massachusetts
Work Schedule: Full-time (40 hours per week) during the summer
ASSUMPTION: The internship location in Plano, Texas, offers a suburban work environment with easy access to urban amenities in nearby Dallas.
πΌ Interview & Application Insights
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the marketing team lead
- Background check and onboarding
Key Assessment Areas:
- Communication skills (written and verbal)
- Organizational skills and attention to detail
- Problem-solving and critical thinking abilities
- Familiarity with social media, email marketing, and search engines
- Understanding of basic business and marketing concepts
Application Tips:
- Tailor your resume to highlight relevant coursework, extracurricular activities, and any marketing-related experience
- Prepare a cover letter expressing your interest in the internship and what you hope to gain from the experience
- Be prepared to discuss your availability for the summer and your commitment to the internship
ATS Keywords: Marketing intern, high school intern, administrative tasks, brand strategy, social media, website content, market research, campaign results, data analysis, Microsoft Office, Excel, PowerPoint
ASSUMPTION: The application process for this internship is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the role.
π οΈ Tools & Technologies
π οΈ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Twitter, LinkedIn, etc.)
- Web analytics tools (Google Analytics, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The intern will be expected to learn and utilize various tools and technologies to complete their assigned tasks.
π Cultural Fit Considerations
π Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Embrace change
- Collaborate and respect
- Pursue excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and detail-oriented
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do your personal values align with Liberty Mutual's core values?
- Describe a time when you demonstrated strong organizational skills and attention to detail in a group project or extracurricular activity
- How do you approach learning new tools and technologies in a professional setting?
ASSUMPTION: Candidates should be prepared to discuss their fit with Liberty Mutual's company culture and values during the interview process.
β οΈ Potential Challenges
β οΈ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple tasks and prioritizing workloads
- Adapting to a professional work environment with established norms and expectations
- Balancing internship responsibilities with other commitments, such as schoolwork or extracurricular activities
ASSUMPTION: The internship may present challenges, but it also offers opportunities for growth and learning in a supportive environment.
π Similar Roles Comparison
π Similar Roles Comparison
- Compared to other high school internships, this role offers more responsibility and autonomy, allowing interns to make a significant impact on marketing campaigns
- Unlike some internships, this role is focused on marketing and does not involve administrative tasks unrelated to the field
- Career paths for marketing interns can vary, but this role provides a strong foundation for pursuing a career in marketing or a related field
ASSUMPTION: This internship offers unique opportunities for high school students to gain real-world experience and build a professional network in the marketing industry.
π Sample Projects
π Sample Projects
- Assisting in the planning and execution of a social media marketing campaign
- Conducting market research on consumer trends and competitor strategies
- Creating and editing website content for a new product launch
ASSUMPTION: The specific projects assigned to the intern may vary depending on the marketing team's current priorities and the intern's skills and interests.
β Key Questions to Ask During Interview
β Key Questions to Ask During Interview
- What are the most important qualities you look for in an intern for this role?
- How does this internship fit into the company's overall marketing strategy?
- What opportunities are there for growth and learning within the marketing team?
- How does the marketing team collaborate and communicate with other departments within the company?
- What are the biggest challenges facing the marketing team currently, and how can this internship contribute to addressing them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
π Next Steps for Applicants
π Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight relevant coursework, extracurricular activities, and any marketing-related experience
- Prepare a cover letter expressing your interest in the internship and what you hope to gain from the experience
- Be prepared to discuss your availability for the summer and your commitment to the internship during the interview process
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.