Analyst, Integrated Marketing Communications

📌 Core Information

🔹 Job Title: Analyst, Integrated Marketing Communications

🔹 Company: KFC

🔹 Location: Plano, Texas

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing Go To Market (GTM) plans and creative campaigns to drive sales and enhance brand presence
• Coordinating integrated marketing campaigns across paid, owned, and earned media
• Managing campaign budgets and timelines while ensuring stakeholder communication
• Collaborating with internal and external partners to ensure campaign success
• Proactively identifying brand opportunities and trends in the market

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure. It is ideal for a creative problem solver with a strong analytical background.

📋 Key Responsibilities

✅ Accountable for the day-to-day coordination and execution of integrated campaigns and creative productions, with adherence to timelines, budgets, and processes

✅ Works independently with minimal direction on moderately complex initiatives

✅ Own progress tracking of the campaign/project timeline and communicate masterfully with all stakeholders, while problem solving and moving the work forward

✅ Proactively identify solutions to ensure projects remain on track and all stakeholders are informed

✅ Accountable for coordinating all execution level aspects of campaigns with internal cross-functional partners and external partners to ensure plans are on track and on budget

✅ Schedule and coordinate key IMC campaign milestones

✅ Assist in preparing the IMC team for content productions, including the coordination of shoots, packaging and food, locations, etc.

✅ Manages IMC budgets, tracking expenses and invoices, ensuring all campaigns and projects are executed within budget

✅ Ensures all productivity tools and resources are up to date, such as Canto and AirTable, et al.

✅ Coordinates the development of GTM and post mortem presentations

✅ Develops and presents reporting for campaign planning, resources, and performance

✅ Manages the Brand Book

✅ Proactively identifies brand in culture opportunities and stays updated on industry trends, consumer behavior shifts, and emerging platforms and technologies

ASSUMPTION: This role requires a strong understanding of integrated marketing communications, project management skills, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree (or applicable experience) in Communications, Marketing, or related field

Experience: 2-3 years of consumer marketing experience in a fast-paced, high-pressure industry, preferably within the restaurant or retail industries, global brand(s), and/or top-tier agencies. 1-2 years of Project Management or Content Producer experience.

Required Skills:

• Strong budget and timeline management
• Experience in agency management and campaign production for paid and organic media
• Equally creative and analytical individual contributor with the ability to move with agility and motivate internal and external agency teams to solve problems and drive towards results

Preferred Skills:

• Experience with Canto and AirTable
• Familiarity with the restaurant industry

ASSUMPTION: Candidates with experience in fast-paced, high-pressure environments and a background in marketing or communications are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Analyst role in Plano, Texas)

Benefits:

• Competitive salary and benefits package
• Opportunity to innovate within a global brand and make a significant impact
• Collaborative, fast-paced work environment with a focus on professional growth and development

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role in Plano, Texas. Actual compensation may vary based on experience and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: KFC operates in the fast food industry, with a focus on chicken-based products. The company is known for its iconic fried chicken and has a strong brand presence globally.

Company Size: KFC is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for growth and development within the company.

Founded: KFC was founded in 1952 by Colonel Harland Sanders. The company has since grown to become one of the largest restaurant chains in the world.

Company Description:

• KFC is a global brand with a strong focus on innovation and customer satisfaction
• The company is known for its high-quality products and commitment to community involvement
• KFC offers a collaborative work environment with a focus on professional growth and development

Company Specialties:

• Fast food restaurant operations
• Marketing and advertising campaigns
• Global brand management

Company Website: http://www.kfc.com/careers

ASSUMPTION: KFC's large size and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry to mid-level position within the marketing department of a large corporation.

Reporting Structure: The Analyst, Integrated Marketing Communications will report directly to the Manager, Integrated Marketing Communications.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Advancement to a Senior Marketing Analyst or similar role within the marketing department
• Opportunities to work on high-profile campaigns and projects
• Potential to gain experience in various aspects of marketing, including brand management, advertising, and public relations

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department of a large corporation.

🌍 Location & Work Environment

Office Type: KFC's Plano office is a modern, collaborative workspace with a casual dress code and a focus on teamwork.

Office Location(s): 1441 Gardiner Ln, Louisville, KY 40213, US

Geographic Context:

• Plano is a city in Texas with a population of over 280,000 people
• The city is known for its high quality of life, excellent schools, and numerous parks and recreational facilities
• Plano is located in the Dallas-Fort Worth metropolitan area, providing ample opportunities for cultural and entertainment activities

Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of occasional weekend or evening work for specific projects or events.

ASSUMPTION: The Plano office provides a modern, collaborative work environment with a focus on teamwork and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing and communications skills
• Project management and organizational skills
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Highlight relevant marketing and communications experience in your resume
• Tailor your cover letter to the specific role and company
• Prepare examples of successful marketing campaigns or projects you have worked on
• Research KFC's brand and marketing strategies to demonstrate your understanding of the company

ATS Keywords: Integrated Marketing Communications, Project Management, Campaign Production, Budget Management, Stakeholder Communication, Brand Management, Consumer Behavior, Agency Management, Content Production, Reporting, Collaboration, Timeline Management, Cultural Awareness, Innovation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and communications skills and experience.

🛠️ Tools & Technologies

• Canto
• AirTable
• Microsoft Office Suite
• Google Workspace
• Social media platforms

ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Integrity
• Collaboration
• Innovation
• Customer Focus

Work Style:

• Fast-paced and high-pressure
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, high-pressure environments?
• Are you a strong communicator with excellent interpersonal skills?
• Do you have a proven track record of success in marketing or communications roles?
• Are you comfortable working with a diverse range of stakeholders, including internal and external partners?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, high-pressure environment and have strong communication and interpersonal skills are likely to be a good fit for this role.

⚠️ Potential Challenges

• The fast-paced and high-pressure nature of the role may be challenging for some candidates
• The need to coordinate with multiple internal and external stakeholders may require strong project management and communication skills
• The role may require occasional weekend or evening work for specific projects or events
• The competitive nature of the application process may make it challenging to secure an interview or offer

ASSUMPTION: These challenges are inherent to the role and should be carefully considered by candidates before applying.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Project Manager role, but with a focus on integrated marketing communications
• Unlike other marketing roles, this role requires a strong understanding of both paid and organic media
• Career progression in this role may lead to opportunities in brand management, advertising, or public relations

ASSUMPTION: This role is unique in its focus on integrated marketing communications, but shares similarities with other marketing roles in terms of required skills and career progression opportunities.

📝 Sample Projects

• Development and execution of a multi-channel marketing campaign to launch a new product
• Coordination of a brand activation event, including logistics, vendor management, and on-site support
• Analysis of campaign performance data to inform future marketing strategies

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that may be required in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a marketing campaign from start to finish?
• How does this role collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does KFC approach brand management and positioning?
• What is the company culture like, and how does this role fit into that culture?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and communications experience
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of successful marketing campaigns or projects you have worked on
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.