Senior Manager, Marketing Mix & Media Analytics (Remote)

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Mix & Media Analytics (Remote)

🔹 Company: HanesBrands Inc.

🔹 Location: Winston-Salem, North Carolina, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leadership of a team responsible for turning data into actionable insights for marketing and advertising campaigns
• Collaboration with senior leadership to develop and execute data-driven strategies
• Optimization of media spend and fostering a culture of data-driven decision making
• Proven experience in a senior analytics role, with a track record of success in leading high-performing teams
• Proficiency in data analysis tools and strong analytical skills

ASSUMPTION: This role requires a strategic mindset, with the ability to derive insights from complex datasets and communicate findings effectively to senior leadership and stakeholders.

📋 Key Responsibilities

✅ Lead a team responsible for turning data into insights that guide marketing and advertising campaigns, optimize media spend, and foster a culture of data-driven decision making

✅ Collaborate with senior leadership to develop and execute data-driven strategies that align with organizational goals and objectives

✅ Oversee and conduct the collection, cleansing, and analysis of data from multiple sources to identify trends, patterns, and insights that drive business value

✅ Lead the development of dashboards, reports, and visualizations to communicate key performance metrics and insights to stakeholders at all levels of the organization

✅ Work closely with the Director of Business Analytics and key stakeholders across departments, including marketing, finance, operations, and product development, to identify opportunities for optimization and growth

✅ Effectively translate analytical findings into actionable, business-focused actions and communicate decision support narratives to senior leadership and stakeholders

✅ Develop and coach the business analytics team in effective communication and data storytelling

✅ Stay abreast of industry trends and best practices in analytics, and continuously seek opportunities to enhance analytical capabilities and drive innovation for you and your team

ASSUMPTION: This role requires strong leadership, interpersonal, and communication skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years of relevant work experience. 4+ years of equivalent work experience can be substituted for bachelor's degree

Experience: 8+ years of relevant work experience in a senior analytics role, with a track record of success in leading high-performing teams. 3+ years of media experience

Required Skills:

• Data analysis tools (e.g., SQL, Python, R)
• Strong analytical skills
• Excellent leadership and interpersonal skills
• Strategic thinker with a results-oriented mindset
• Knowledge of business intelligence concepts and methodologies
• Familiarity with cloud computing platforms and big data technologies (a plus)

Preferred Skills:

• Master's degree
• 8+ years of relevant work experience

ASSUMPTION: This role requires a combination of technical expertise in data analysis and strong leadership skills to effectively manage a team and drive business impact through data-driven decision making.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (Estimated, based on industry standards for a senior analytics role with 10+ years of experience and remote work arrangement)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on HanesBrands products
• Tuition reimbursement and professional development opportunities

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior analytics role with 10+ years of experience and a remote work arrangement. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: HanesBrands Inc. operates in the Apparel Manufacturing industry, with a focus on everyday apparel and intimate apparel. The company is a global leader in iconic brands such as Hanes, Bonds, Bali, Maidenform, Playtex, and Wonderbra.

Company Size: HanesBrands Inc. has 10,001+ employees, making it a large corporation with significant resources and opportunities for career growth.

Founded: HanesBrands Inc. was founded in 1901 and has a rich history in the apparel industry. The company has evolved over the years to become a global leader in its field.

Company Description:

• HanesBrands Inc. is a global leader in iconic, everyday apparel with a mission to create a more comfortable world for every body
• The company delivers quality, affordable comfort through responsibly made products and ethically sourced materials
• HanesBrands is committed to leading the industry in sustainability, guided by bold 2030 goals to protect the planet, improve lives, and shape a better future for all

Company Specialties:

• Consumer Goods

Company Website: careers.hanes.com

ASSUMPTION: HanesBrands Inc. is a well-established company with a strong brand portfolio and a commitment to sustainability and ethical business practices. The company offers opportunities for career growth and development in a dynamic and global industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring extensive experience in analytics and leadership. The position offers opportunities for career growth and development within the company.

Reporting Structure: The Senior Manager, Marketing Mix & Media Analytics reports directly to the Director of Business Analytics and works closely with senior leadership to develop and execute data-driven strategies.

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance. However, the position may require occasional travel for meetings and team-building events.

Growth Opportunities:

• As a senior manager, there are opportunities to advance to a director or vice president role within the business analytics department
• The company's global presence and diverse brand portfolio offer opportunities to work on various projects and gain exposure to different aspects of the business
• HanesBrands Inc. provides tuition reimbursement and professional development opportunities, allowing employees to enhance their skills and advance their careers

ASSUMPTION: This role offers significant opportunities for career growth and development within the company, as well as the chance to work on high-impact projects and collaborate with senior leadership.

🌍 Location & Work Environment

Office Type: Remote Solely

Office Location(s): Winston-Salem, North Carolina, United States

Geographic Context:

• Winston-Salem is located in the Piedmont Triad region of North Carolina, with a population of approximately 250,000 people
• The city is known for its rich history, vibrant arts and culture scene, and outdoor recreation opportunities
• Winston-Salem is home to several major corporations, including HanesBrands Inc., and offers a diverse range of job opportunities

Work Schedule: The work schedule for this remote role is flexible, with a focus on results and productivity. The position may require occasional evening or weekend work to accommodate meetings with team members in different time zones.

ASSUMPTION: The remote work arrangement for this role offers flexibility and work-life balance, allowing employees to work from the comfort of their own home or a co-working space. However, the position may require occasional travel for meetings and team-building events.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website
• Phone or video screening with the hiring manager or a member of the HR team
• In-depth behavioral and technical interviews with the hiring manager and other team members
• Final interviews with senior leadership, followed by a decision

Key Assessment Areas:

• Data analysis and problem-solving skills
• Leadership and team management abilities
• Strategic thinking and business acumen
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in data analysis tools and strong analytical skills through examples of past projects or case studies
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Research the company and the industry to show your enthusiasm and understanding of the business

ATS Keywords: Data Analysis, Team Leadership, Strategic Thinking, Business Acumen, Data Visualization, SQL, Python, R, Cloud Computing, Media Analytics, Marketing Mix, Business Intelligence, A/B Testing, Data Storytelling

ASSUMPTION: The application process for this role may involve assessments of technical skills, as well as behavioral and situational interviews to evaluate the candidate's fit for the position and the company's culture.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Python, R
• Data visualization tools: Tableau, Power BI
• Cloud computing platforms: AWS, Azure, Google Cloud
• Big data technologies: Hadoop, Spark, Hive
• Business intelligence tools: Tableau, Power BI, QlikView
• Marketing automation platforms: Salesforce Marketing Cloud, Adobe Marketing Cloud

ASSUMPTION: The tools and technologies listed are commonly used in the analytics and marketing industries. However, the specific tools and platforms used by HanesBrands Inc. may vary, and candidates should be prepared to adapt to the company's technology stack.

👔 Cultural Fit Considerations

Company Values:

• Play to Win: We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
• Act Like Owners: We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
• Do What’s Right: We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
• Create Opportunity for All: With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

Work Style:

• Collaborative and team-oriented, with a focus on driving results through data-driven decision making
• Fast-paced and dynamic, with a focus on continuous improvement and innovation
• Empowered and accountable, with a strong sense of ownership and responsibility for individual and team success

Self-Assessment Questions:

• How do your leadership and team management skills align with the company's 'Act Like Owners' value?
• Can you provide an example of a time when you drove business impact through data-driven decision making?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices in analytics?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, as well as a passion for driving business impact through data-driven decision making and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in building and maintaining team cohesion and collaboration
• The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and workloads
• The need to balance the strategic and tactical aspects of the role may present challenges in prioritizing tasks and managing time effectively
• The requirement to work with cross-functional teams may present challenges in navigating different priorities, work styles, and communication preferences

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other senior analytics roles, this position places a stronger emphasis on media analytics and marketing mix optimization
• The role requires a broader range of skills, including data visualization, communication, and leadership, in addition to strong analytical skills
• The company's global presence and diverse brand portfolio offer opportunities to work on various projects and gain exposure to different aspects of the business

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and skills in media analytics and marketing mix optimization, as well as their ability to lead a team and drive business impact through data-driven decision making.

📝 Sample Projects

• Developing a predictive model to forecast media spend and optimize return on investment (ROI)
• Creating a dashboard to track and analyze marketing campaign performance across multiple channels
• Conducting a comprehensive analysis of customer data to identify trends and opportunities for segmentation and targeted marketing
• Leading a team to develop and implement a data-driven attribution model to measure the effectiveness of marketing campaigns

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and skills in media analytics and marketing mix optimization, as well as their ability to lead a team and drive business impact through data-driven decision making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the business analytics department?
• How does the company approach data governance and security, particularly in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a time when the company successfully implemented a data-driven initiative to drive business impact?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for phone or video screening interviews by practicing common interview questions and researching the company and industry
• If selected for an in-depth interview, be prepared to discuss your data analysis and problem-solving skills, as well as your leadership and team management abilities
• Follow up with the hiring manager or HR representative after each interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.