📌 Core Information
🔹 Job Title: B2B Growth Marketer
🔹 Company: Roster
🔹 Location: Remote (Philippines)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Philippines)
🚀 Job Overview
Key aspects of this role include:
- Driving measurable results to accelerate customer acquisition and revenue growth
- Balancing data-driven approach with attention-grabbing creativity
- Authentic and genuine understanding of every touchpoint
- Identifying opportunities, testing hypotheses, and deploying impactful organic campaigns
- Collaborating with cross-functional teams to align growth initiatives with business objectives
ASSUMPTION: This role requires a growth marketer with a strong background in B2B digital marketing, focusing on organic channels and data-driven strategies.
📋 Key Responsibilities
✅ Develop, execute, and iterate on data-driven organic growth strategies across the customer lifecycle
✅ Plan, manage, and optimize core organic channels (SEO, Content Marketing, Email Marketing)
✅ Define and track key organic growth metrics using analytics tools
✅ Analyze website traffic and conversion funnels to identify opportunities
✅ Develop and implement strategies using organic communication to improve customer engagement
✅ Collaborate with cross-functional teams to align growth initiatives with business objectives
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on execution to drive organic growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, Economics, Statistics, or a related field, or equivalent practical experience
Experience: 3-5 years in B2B-focused digital marketing (SEO, Content, Email) with a portfolio demonstrating measurable results
Required Skills:
- Organic Marketing Expertise (SEO, content strategy, marketing automation)
- Data Analysis & Analytics Tools (web analytics platforms, Google Analytics)
- Experimentation & CRO (A/B testing methodologies)
- Marketing Technology (marketing automation platforms, CRM systems, SEO tools)
- E-commerce Acumen (e-commerce funnels, metrics, user behavior)
- Software & Tool Proficiency (Excel, project management software)
Preferred Skills:
- Ahrefs experience
- Shopify experience
- Jira experience
ASSUMPTION: While the role requires specific technical skills, it also values creative problem-solving, clear communication, and a data-driven mindset.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 900,000 per year (based on experience and market standards for B2B Growth Marketers in the Philippines)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
Working Hours: 7am-5pm CST, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Philippines. Benefits may vary based on company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (B2B distribution of commercial HVAC and industrial supplies)
Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for impact)
Founded: 2009 (Over 15 years of experience in the industry)
Company Description:
- Specializes in commercial HVAC and industrial supplies, particularly hydronic, steam, and plumbing systems
- Offers a wide range of products, including industrial pumps, gas control valves, and related equipment
- Emphasizes strong customer service by providing trusted brands, expert sales support, and timely delivery
Company Specialties:
- HVAC equipment
- Industrial supplies
- Customer service
Company Website: http://www.rosterstores.com
ASSUMPTION: Roster is a well-established company in the B2B retail industry, focusing on customer service and providing high-quality products.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience in B2B digital marketing)
Reporting Structure: Reports directly to the marketing manager or a similar role
Work Arrangement: Remote (Philippines), with flexible hours and a focus on results
Growth Opportunities:
- Potential career progression into senior marketing roles
- Chance to work on diverse projects and campaigns, driving organic growth
- Opportunity to collaborate with cross-functional teams and influence business objectives
ASSUMPTION: This role offers growth opportunities based on performance and the potential to make a significant impact on the company's organic growth.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from home or a co-working space)
Office Location(s): Philippines (with flexibility to work from anywhere in the country)
Geographic Context:
- Philippines has a large and growing digital market, with a strong focus on e-commerce
- The country offers a competitive talent pool for digital marketing professionals
- Working remotely in the Philippines provides a good work-life balance and cost of living advantages
Work Schedule: Flexible, with core hours of 7am-5pm CST
ASSUMPTION: Working remotely in the Philippines offers unique advantages, such as a large talent pool, cost of living benefits, and a growing digital market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Data analysis and interpretation skills
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific, measurable results from previous B2B digital marketing campaigns
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare a portfolio showcasing your best work, including SEO case studies, content marketing examples, and email marketing campaigns
ATS Keywords: B2B, digital marketing, SEO, content marketing, email marketing, data analysis, organic growth, A/B testing, CRO, marketing automation, e-commerce, project management
ASSUMPTION: The application process may vary, but typically involves multiple interviews and assessments to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- SEO tools (Ahrefs, Google Search Console, SEMrush)
- Web analytics platforms (Google Analytics)
- Marketing automation platforms (HubSpot, Marketo)
- CRM systems (Salesforce, HubSpot CRM)
- Project management software (Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may vary, but typically include SEO tools, web analytics platforms, marketing automation platforms, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Authenticity
- Collaboration
- Continuous learning
Work Style:
- Data-driven and results-oriented
- Creative and innovative
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's values and brand authenticity?
- Describe a time when you had to adapt your marketing approach due to changes in the market or company objectives.
- How do you balance data-driven decision-making with creative, innovative ideas?
ASSUMPTION: Roster values a data-driven, collaborative, and customer-focused work environment, with a strong emphasis on authenticity and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively
- Adapting to a remote work environment and maintaining productivity
- Balancing data-driven strategies with creative, innovative ideas
- Collaborating with cross-functional teams and aligning growth initiatives with business objectives
ASSUMPTION: The role may present challenges related to project management, remote work, and cross-functional collaboration, but offers opportunities for growth and impact.
📈 Similar Roles Comparison
- B2B Growth Marketer vs. B2C Growth Marketer: B2B roles often require a stronger focus on data analysis, account-based marketing, and longer sales cycles
- Growth Marketer vs. Digital Marketing Specialist: Growth Marketers typically have a broader scope, focusing on customer acquisition and revenue growth, while Digital Marketing Specialists may have a narrower focus on specific channels or tactics
- B2B Growth Marketer vs. Product Marketing Manager: While both roles focus on driving growth, Product Marketing Managers typically have a stronger focus on product positioning, messaging, and launch strategies
ASSUMPTION: This role is unique in its focus on driving organic growth for a B2B distributor, requiring a blend of data-driven strategies, creativity, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing an SEO strategy to improve organic traffic and conversions for a key product category
- Creating and optimizing email marketing campaigns to nurture leads and reduce churn
- Conducting A/B tests to optimize website conversion funnels and improve user experience
ASSUMPTION: Sample projects may vary but should demonstrate the candidate's ability to develop, execute, and optimize data-driven organic growth strategies.
❓ Key Questions to Ask During Interview
- How does the company measure the success of organic growth initiatives, and how will my performance be evaluated?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the company's plans for growth and expansion in the next 1-3 years, and how will this role contribute to those plans?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the company's organic growth efforts, and how can this role help address them?
ASSUMPTION: Interview questions should focus on understanding the company's growth plans, team structure, and expectations for the role, as well as addressing any specific concerns or challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B digital marketing
- Prepare a portfolio showcasing your best work, including SEO case studies, content marketing examples, and email marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
