📌 Core Information
🔹 Job Title: Personal Brand Strategist
🔹 Company: GoFasti
🔹 Location: Remote (Latin America)
🔹 Job Type: Independent Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and managing comprehensive personal brand content calendars
- Identifying and aligning content with business goals
- Monitoring audience engagement and tracking content performance
- Collaborating with entrepreneurs, coaches, and tech/startup founders
ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to work effectively with diverse clients and teams.
📋 Key Responsibilities
✅ Develop and manage a comprehensive personal brand content calendar
✅ Identify and align content with business goals
✅ Be in touch with algorithm changes across all applicable social platforms
✅ Generate topic ideas that position the personal brand as a thought leader in their space
✅ Repurpose long-form content into micro-content across platforms
✅ Refine written and video content for tone, clarity, and engagement
✅ Edit photos and videos for quality and consistency
✅ Ensure all posts align with the brand voice and audience expectations
✅ Edit for grammar, flow, and SEO best practices (when applicable)
✅ Schedule and publish content on various social media platforms
✅ Write or polish captions, headlines, and CTAs for maximum engagement
✅ Ensure consistency in frequency, timing, and visual presentation
✅ Monitor audience engagement, respond to DMs and comments, and track content performance
✅ Recommend optimization strategies based on content performance analysis
✅ Ensure brand voice and message remain clear across all platforms
ASSUMPTION: The role may require occasional work outside of standard business hours to ensure timely content publication and engagement monitoring.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in personal branding, content marketing, or social media strategy
Required Skills:
- Proven success managing and growing at least 5 personal brands with measurable results
- Portfolio of high-quality content samples—written, visual, or video-based
- Demonstrated experience launching products or businesses through personal brand channels
- Strong understanding of short-form video trends, storytelling, and strategic positioning
- Ability to self-manage and deliver under deadlines
- Must have experience working with entrepreneurs, coaches, and/or tech/startup founders
Preferred Skills:
- Fluency in Spanish or Portuguese
- Experience with project management tools (e.g., Asana, Trello, Monday.com)
- Knowledge of SEO best practices and content analytics tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's focus on bridging talent from Latin America with global clients.
💰 Compensation & Benefits
Salary Range: USD $1,500 - $2,500 per month, depending on seniority and skillset
Benefits:
- Remote work with flexible hours
- Opportunity to work with diverse clients and teams
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week), with flexibility to manage own schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Latin America. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 51-200 employees
Founded: 2021
Company Description:
- GoFasti bridges the gap between world-class developers and designers from Latin America and first-class companies around the globe
- Specializes in providing pre-vetted top-tier talent at competitive prices while remaining compliant with Latin American labor laws
- Committed to excellence and communication, ensuring clients are ahead of the curve every step of the way
Company Specialties:
- Technology and software development
- Graphic design
- Sourcing and hiring
Company Website: gofasti.com
ASSUMPTION: GoFasti's focus on providing pre-vetted talent from Latin America to global clients suggests that the company values cultural diversity and remote work arrangements.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role may report directly to the client or to GoFasti's internal team, depending on the specific project
Work Arrangement: Remote solely, with flexibility to manage own schedule
Growth Opportunities:
- Potential to work with diverse clients and teams, gaining exposure to various industries and projects
- Opportunity to grow within the company as it expands its services and client base
- Possibility to take on additional responsibilities or lead projects as skills and experience develop
ASSUMPTION: The independent contractor nature of this role may limit certain benefits and job security compared to full-time employment. However, it also offers flexibility and the potential for diverse work experiences.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Latin America
Geographic Context:
- Latin America is a diverse region with varying cultures, time zones, and work environments
- Candidates should be comfortable working remotely and managing their own schedule
- Strong communication and collaboration skills are essential for success in a remote work environment
Work Schedule: Full-time (40 hours per week), with flexibility to manage own schedule
ASSUMPTION: The remote nature of this role may require candidates to be self-motivated and disciplined in managing their time and priorities.
💼 Interview & Application Insights
Typical Process:
- Application review and approval
- Screening interview with GoFasti's team
- Profile building and submission to the client
- Profile review and approval by the client
- Interview with the client
- Hiring and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Content creation and strategy skills
- Understanding of personal branding and thought leadership
- Ability to work independently and manage time effectively
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your personal brand content strategy and results
- Be prepared to discuss your understanding of short-form video trends and storytelling
- Demonstrate your ability to work effectively with diverse clients and teams
ATS Keywords: Personal Branding, Content Marketing, Social Media Strategy, Thought Leadership, Short-Form Video, Storytelling, Strategic Positioning, Independent Contractor, Remote Work
ASSUMPTION: The application process may take several weeks, depending on the client's review and hiring timeline.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, LinkedIn, TikTok, X, YouTube)
- Content creation and editing tools (e.g., Canva, Adobe Creative Suite, iMovie, etc.)
- Project management tools (e.g., Asana, Trello, Monday.com)
- SEO and content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's preferences and the project's needs.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Communication
- Diversity
- Innovation
Work Style:
- Self-motivated and disciplined
- Strong communication and collaboration skills
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do I have a proven track record of growing personal brands with measurable results?
- Am I comfortable working remotely and managing my own schedule?
- Do I have strong communication and collaboration skills, and can I work effectively with diverse clients and teams?
- Am I adaptable and flexible, and can I thrive in a dynamic and changing work environment?
ASSUMPTION: GoFasti values candidates who are self-motivated, adaptable, and results-driven, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple personal brand projects simultaneously, each with its own unique voice and audience
- Keeping up with algorithm changes and trends across various social media platforms
- Working with diverse clients and teams, each with its own culture and expectations
- Balancing the need for consistency and branding with the desire for authenticity and engagement
ASSUMPTION: The independent contractor nature of this role may present unique challenges related to job security, benefits, and work-life balance.
📈 Similar Roles Comparison
- This role is similar to a Content Strategist or Social Media Manager, but with a specific focus on personal branding and thought leadership
- Unlike traditional marketing roles, this position requires a deep understanding of personal branding and the ability to work with entrepreneurs and founders
- Career progression may involve moving into a more senior role within the company or transitioning into a full-time position with a client
ASSUMPTION: The unique focus on personal branding and thought leadership sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive content calendar for a tech entrepreneur looking to establish themselves as a thought leader in their industry
- Repurposing long-form content into micro-content for various social media platforms to maximize engagement and reach
- Collaborating with a graphic designer to create visually appealing and on-brand content for a personal brand focused on wellness and self-care
ASSUMPTION: The specific projects for this role may vary depending on the client's needs and the personal brand's goals and objectives.
❓ Key Questions to Ask During Interview
- Can you describe the typical client for this role, and how they expect to work with a personal brand strategist?
- How does GoFasti support independent contractors in managing their workload and maintaining work-life balance?
- What opportunities are there for growth and development within the company, and how does GoFasti support its contractors in pursuing these opportunities?
- How does GoFasti ensure that its contractors are able to maintain a consistent and high-quality level of work across multiple personal brand projects?
- What resources and tools does GoFasti provide to its contractors to help them succeed in their roles?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your personal brand content strategy and results
- Be ready to discuss your understanding of short-form video trends and storytelling
- Follow up with GoFasti's team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
