📌 Core Information
🔹 Job Title: Brand Manager - Batchelors (12 month FTC)
🔹 Company: Premier Foods
🔹 Location: St. Albans, West Virginia, United States (Hybrid WFH)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Experienced (3-5 years)
🔹 Remote Status: On-site with Hybrid WFH option
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic direction and business performance of the Batchelors Carbs portfolio (Rice & Pasta)
- Driving innovation and growth through the Batchelors Entertainment platform
- Collaborating with cross-functional teams to deliver competitive plans and improve in-store execution
- Analyzing data to derive insights and make informed decisions
- Managing a team and influencing stakeholders to achieve success
ASSUMPTION: This role requires a strong mix of commercial, analytical, and leadership skills, with a proven track record in brand management within the FMCG sector.
📋 Key Responsibilities
✅ Develop and implement strategic plans to drive business growth and market share for the Batchelors Carbs portfolio
✅ Deliver in-year P&L and market performance targets, ensuring the brand hits its 'winning plan' objectives
✅ Work closely with commercial teams to develop competitive plans, influence ranging decisions, and improve in-store execution
✅ Lead the Batchelors Entertainment platform, driving annual execution plans across all consumer touchpoints
✅ Collaborate with the Innovation and Marketing Controller to establish the NPD pipeline and drive key big bet innovations
✅ Set direction and deliver through a cross-functional team, spanning R&D, Category, and Commercial
✅ Analyze complex data to identify insights and action plans
✅ Manage the Batchelors team budget on a day-to-day basis
ASSUMPTION: This role requires a high level of personal accountability, with a strong bias for action and agility in getting things done.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (3-5 years) in brand management within the FMCG sector, with a track record of delivering business results in a local market
Required Skills:
- Proven experience leading a gate process from concept to execution
- Experience working with external agencies
- Strong analytical and commercial awareness
- Ability to develop and present business cases based on robust data
- Experience with Kantar/Circana (IRI or equivalent)
Preferred Skills:
- Experience working in a lean organization structure
- Fluency in a second language
ASSUMPTION: Candidates should have experience working with consumer and retail data, as well as a passion for creating new ideas and bringing them to life.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (pro-rated for 12-month FTC)
Benefits:
- Car allowance
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in-house training
- Access to an employee discount scheme
Working Hours: Full-time, with flexibility for hybrid WFH arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a brand manager role within the FMCG sector, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Premier Foods operates in the competitive FMCG sector, with a portfolio of iconic British brands
Company Size: Mid-sized (1,001-5,000 employees), offering a structured yet agile work environment
Founded: 1975, with a rich history and strong market presence
Company Description:
- Premier Foods is one of Britain's biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices across the country
- The company's portfolio includes many household-name brands, with products found in 90% of British households
- Premier Foods is committed to inclusion, authenticity, and individuality, fostering a culture where everyone is welcome
Company Specialties:
- Grocery
- British brands
- Consumer Goods
- FMCG
- Sustainability
- Manufacturing
- Food
Company Website: http://www.premierfoods.co.uk
ASSUMPTION: Premier Foods' extensive brand portfolio and market presence offer significant opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced (3-5 years) brand manager role, with potential for progression into senior leadership positions
Reporting Structure: This role reports directly to the Marketing Controller, with frequent exposure to senior leadership teams
Work Arrangement: Hybrid WFH arrangement, with flexibility for on-site work at the St. Albans office
Growth Opportunities:
- Potential for career progression within the Marketing function or broader organization
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to senior leadership teams, with direct accountability for short-term business performance and long-term strategic growth
ASSUMPTION: This role offers a unique opportunity to gain experience in a mid-sized, fast-paced FMCG environment, with exposure to senior leadership and significant growth potential.
🌍 Location & Work Environment
Office Type: Hybrid WFH arrangement, with on-site work at the St. Albans office
Office Location(s): St. Albans, West Virginia, United States
Geographic Context:
- St. Albans is a historic city located approximately 20 miles north of London, offering a mix of urban and rural living
- The area is well-connected by road and rail, with easy access to London and other major cities
- St. Albans offers a range of housing options, with a mix of urban and rural properties available
Work Schedule: Full-time, with flexibility for hybrid WFH arrangement
ASSUMPTION: The hybrid WFH arrangement offers a good work-life balance, with the opportunity to work from home and avoid daily commuting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Commercial acumen and analytical skills
- Brand management experience and strategic thinking
- Leadership and team management skills
- Adaptability and agility in a fast-paced environment
- Cultural fit and alignment with Premier Foods' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive business results
- Research Premier Foods and the Batchelors brand to demonstrate your enthusiasm and understanding of the company and its products
- Be ready to discuss your long-term career goals and how this role fits into your overall career development plan
ATS Keywords: Brand Management, FMCG, Consumer Goods, Marketing, Strategic Planning, Data Analysis, Team Leadership, Hybrid WFH, St. Albans
ASSUMPTION: Premier Foods uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, with a focus on data analysis and project management skills.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: Premier Foods fosters a culture of inclusivity, welcoming individuals from diverse backgrounds and promoting an environment where everyone can thrive
- Authenticity: The company encourages employees to bring their true authentic selves to work, fostering a culture of honesty and transparency
- Individuality: Premier Foods celebrates the unique qualities and perspectives that each employee brings to the table, valuing the diversity of thought and experience
Work Style:
- Premier Foods operates in a lean organization structure, with a culture of ownership and through-the-line responsibility
- The company values agility, adaptability, and a bias for action, with a strong focus on delivering results and driving business growth
- Premier Foods fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you align with Premier Foods' values of inclusion, authenticity, and individuality?
- Are you comfortable working in a lean organization structure, with a high degree of personal accountability?
- Do you thrive in a fast-paced, dynamic work environment, with a strong focus on delivering results?
ASSUMPTION: Candidates should assess their fit with Premier Foods' values and work style, ensuring they align with the company's culture and expectations.
⚠️ Potential Challenges
- Working in a competitive and fast-paced FMCG environment, with high expectations for performance and growth
- Managing a team and influencing stakeholders, with a strong focus on delivering results and driving business success
- Adapting to a hybrid WFH arrangement, with the need to balance remote work and on-site collaboration
- Working in a lean organization structure, with a high degree of personal accountability and through-the-line responsibility
ASSUMPTION: Candidates should be prepared to face these challenges head-on, with a strong focus on delivering results and driving business growth.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position offers a unique opportunity to work on a well-known, iconic British brand with significant market presence
- Premier Foods' mid-sized structure offers a more agile and dynamic work environment compared to larger FMCG companies, with greater exposure to senior leadership and decision-making processes
- This role offers potential for career progression within the Marketing function or broader organization, with opportunities to work on high-impact projects and drive significant business growth
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other brand manager positions, weighing the unique opportunities and challenges it presents.
📝 Sample Projects
- Developing and executing a strategic plan to drive business growth and market share for the Batchelors Carbs portfolio
- Leading the Batchelors Entertainment platform, driving annual execution plans across all consumer touchpoints
- Collaborating with cross-functional teams to develop competitive plans, influence ranging decisions, and improve in-store execution
- Analyzing complex data to identify insights and action plans, driving business performance and market share
ASSUMPTION: These sample projects highlight the strategic and analytical nature of the role, with a strong focus on driving business results and growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 30-60-90 days in this role?
- How does this role fit into the broader marketing strategy for the Batchelors brand and Premier Foods as a whole?
- What opportunities are there for professional development and growth within the Marketing function or broader organization?
- How does Premier Foods support work-life balance, particularly with the hybrid WFH arrangement?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and commitment to driving business success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Premier Foods careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive business results
- Research Premier Foods and the Batchelors brand to demonstrate your enthusiasm and understanding of the company and its products
- Be ready to discuss your long-term career goals and how this role fits into your overall career development plan
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
