📌 Core Information
🔹 Job Title: Accessory Product Marketing Manager
🔹 Company: General Motors
🔹 Location: Warren, Michigan, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site per week)
🔹 Category: Automotive, Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a comprehensive vehicle accessory portfolio
- Collaborating with cross-functional teams for successful product development and launch execution
- Analyzing market trends and competitor offerings to identify product gaps
- Supporting business case development and accessory vehicle fit-ups
- Representing accessories as a subject matter expert at internal and external events
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and strong communication skills to balance customer, brand, competitor, and organizational inputs.
📋 Key Responsibilities
✅ Develop and implement accessory portfolio through various execution teams
✅ Work closely with GM Korea team and support business case development
✅ Develop accessory and Go-To-Market (GTM) package strategy and pricing plans
✅ Benchmark competitive product offerings and market trends
✅ Support accessory launch readiness reviews and resolve launch roadblocks
✅ Represent accessories as a subject matter expert at internal, key industry, and enthusiast events
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to ensure successful accessory product development and launch.
🎯 Required Qualifications
Education: Bachelor’s degree (Master’s degree preferred)
Experience: Minimum 5+ years of experience in marketing or similar space
Required Skills:
- Keen awareness of customer needs and market trends
- Ability to balance multiple inputs and make informed recommendations
- Strong communication skills in various settings and styles
- Ability to act as a spokesperson in internal and external product presentations
- Ability to effectively manage multiple projects and assignments
- Flexibility to work "global hours" and develop global relationships
Preferred Skills:
- Master’s degree
- Strong MS Office skills
- Work experience in product development, program management, or marketing
- Familiarity with GM product and marketing systems and databases
ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience in marketing or a similar field is acceptable for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a marketing manager with 5-10 years of experience in the automotive industry)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on GM vehicles and accessories
Working Hours: Full-time, typically 40 hours per week, with flexibility to work "global hours" as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (Over 115 years ago)
Company Description:
- General Motors (GM) is an American multinational corporation engaged in automobile manufacturing
- GM aims to create a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM offers a wide range of vehicles, including cars, trucks, and SUVs, under various brands such as Chevrolet, Buick, Cadillac, and GMC
Company Specialties:
- Automotive engineering and design
- Manufacturing and assembly
- Automotive marketing and sales
- Electrification and autonomous vehicle technology
Company Website: www.gm.com
ASSUMPTION: General Motors is a well-established company in the automotive industry with a long history and a broad range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth in the accessory product marketing field
Reporting Structure: This role reports to the Accessory Vehicle Personalization Program Manager (VPPM) and collaborates with various cross-functional teams
Work Arrangement: Hybrid (3 days on-site per week at the GM Global Technical Center - Cole Building in Warren, Michigan)
Growth Opportunities:
- Advancement to senior-level marketing roles within GM's accessory product marketing team
- Expansion into other areas of GM's marketing organization or related fields
- Potential relocation to other GM facilities or international assignments
ASSUMPTION: This role offers opportunities for career growth within GM's accessory product marketing team and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): GM Global Technical Center - Cole Building, Warren, Michigan
Geographic Context:
- Warren, Michigan, is a suburb of Detroit, offering a mix of urban and suburban living
- The area has a diverse range of neighborhoods, housing options, and amenities
- GM employees enjoy various employee discounts and perks in the local area
Work Schedule: Full-time, typically 40 hours per week, with flexibility to work "global hours" as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and potential team members
- Final interview with the Accessory Vehicle Personalization Program Manager (VPPM)
Key Assessment Areas:
- Marketing and product development skills
- Cross-functional collaboration and communication abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with GM's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your passion for automotive marketing and accessory product development
- Prepare for behavioral and situational interview questions focusing on your marketing and product development skills
ATS Keywords: Accessory Product Marketing, Accessory Portfolio, Accessory Planning, Accessory Launch, Cross-Functional Collaboration, Market Insights, Competitive Analysis, Pricing Strategy, Lifecycle Management, Global Relationships, Problem Solving, Sales Enablement, Digital Marketing, Event Representation
ASSUMPTION: The interview process focuses on assessing the candidate's marketing and product development skills, as well as their cultural fit and alignment with GM's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Accessory product marketing-specific tools and databases (e.g., Product Program Content Analyzer, change request/decision notice, vehicle content and pricing system, Global Information Center, Competitive Product Database, Asset Central, Global Connect)
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with GM's accessory product marketing-specific tools and databases.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on delivering high-quality products
Self-Assessment Questions:
- How do you balance customer, brand, competitor, market trends, organizational resources, and business case inputs to make informed recommendations?
- How do you effectively manage multiple projects and assignments on time and with attention to detail?
- How do you adapt your communication style to different audiences and settings?
ASSUMPTION: General Motors values candidates who align with their customer-centric, innovative, collaborative, and inclusive culture.
⚠️ Potential Challenges
- Managing multiple projects and assignments with tight deadlines
- Balancing customer, brand, competitor, market trends, organizational resources, and business case inputs
- Adapting to a hybrid work arrangement and working "global hours" as needed
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other accessory product marketing roles, this position offers a broader range of responsibilities and a higher level of collaboration with cross-functional teams
- In the automotive industry, accessory product marketing roles often require a strong understanding of vehicle platforms, powertrains, and market trends
- Career paths in accessory product marketing may lead to senior-level marketing roles within GM or related fields
ASSUMPTION: This role offers unique opportunities for career growth and development within GM's accessory product marketing team and the broader marketing organization.
📝 Sample Projects
- Developing and launching a new accessory portfolio for an upcoming electric vehicle model
- Analyzing competitor accessory offerings and identifying product gaps for a specific vehicle segment
- Collaborating with engineering and design teams to integrate accessories into a vehicle's design and production process
ASSUMPTION: These sample projects highlight the strategic, collaborative, and tactical aspects of accessory product marketing within the automotive industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall accessory product marketing strategy for GM?
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and cross-functional stakeholders?
- What opportunities are there for growth and development within GM's accessory product marketing team?
- How does GM support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and relevant skills
- Write a cover letter emphasizing your passion for automotive marketing and accessory product development
- Prepare for behavioral and situational interview questions focusing on your marketing and product development skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
