Account Director, Influencer

📌 Core Information 🔹 Job Title: Account Director, Influencer 🔹 Company: Burson 🔹 Location: Toronto, Ontario, Canada 🔹 Job Type: Hybrid (4 days in office) 🔹 Category: Influencer Marketing 🔹 Date Posted: April 29, 2025 🔹 Experience Level: 7-10 years (Mid-Senior level) 🔹 Remote Status: On-site/Hybrid --- 🚀 Job Overview Key aspects of this role include: - Supporting end-to-end influencer strategy and execution to maximize brand impact. - Managing influencer campaigns to ensure they are on budget, on time, and on strategy. - Building and maintaining relationships with key influencers and clients. - Overseeing research, identification, negotiation, project management, and measurement of influencer programs. - Reviewing and approving campaign reports, tracking organic and paid influencer content, and analyzing to provide actionable insights and opportunities. ASSUMPTION: This role requires a strategic mindset and deep knowledge in the social media space, including emerging trends. Candidates should have excellent communication skills and the ability to manage complex scopes of work, multiple projects, and stakeholders simultaneously. 📋 Key Responsibilities 🔹 Support end-to-end influencer strategy and execution to help achieve maximum impact of the overarching brand story. 🔹 Support building annual influencer-first strategies, ideas, and frameworks for clients, draft compelling content for an array of brands with different audience considerations, and stay on top of trending content and audience behaviors to inform opportunistic content and strategies. 🔹 Manage large volume of influencer campaigns to ensure they are on budget, on time, and on strategy with an error-free project management mindset. 🔹 Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time. 🔹 Oversee research, identification, negotiation, project management, and measurement of influencer programs, including paid collaborations, with cross-over to event and seeding lists based on strategic plan development from senior team and clients. 🔹 Review and approve campaign reports by tracking and optimizing organic and paid influencer content, and analyzing to provide actionable insights and opportunities. 🔹 Keep on top of emerging social trends, platforms, technologies, and influencers in the Canadian market. 🔹 In partnership with senior leads, educate and share knowledge with teams on trends and best practices. 🔹 Manage client relationship and take ownership of client experience. ASSUMPTION: This role requires strong client service skills and the ability to manage multiple projects and stakeholders simultaneously. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field. Experience: 7-10 years of experience in PR and influencer relations. Required Skills: - Proven experience in influencer marketing and client service. - Strong project management skills. - Excellent communication skills, both written and verbal. - Ability to manage multiple projects and stakeholders simultaneously. - Deep knowledge of social media trends and platforms. - Strategic mindset and ability to analyze data and provide actionable insights. Preferred Skills: - Experience with specific social media platforms (e.g., TikTok, Instagram, YouTube). - Familiarity with influencer marketing tools and software. - Knowledge of the Canadian influencer market. ASSUMPTION: This role requires a strategic mindset and deep knowledge in the social media space, including emerging trends. Candidates should have excellent communication skills and the ability to manage complex scopes of work, multiple projects, and stakeholders simultaneously. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 CAD per year (based on experience and industry standards for a mid-senior role in Toronto) Benefits: - Professional development opportunities, including mentorship programs and training. - Vibrant company culture fostering collaboration and innovation. - Competitive benefits package, including health, dental, and vision coverage. - Retirement savings plan with company match. - Generous time off, including vacation, sick, and personal days. - Flexible work arrangements, with the option to work remotely up to 3 days a week. Working Hours: Full-time, 40 hours per week, with flexible hours as needed to meet project deadlines. ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Public Relations and Communications Services Company Size: 5,001-10,000 employees (Mid-sized) Founded: 1996 (as Burson-Marsteller, now Burson) Company Description: Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future. Our team of over 8,000 experts in 40 countries combines deep industry knowledge with bold creativity to deliver innovative solutions that drive meaningful business impact. Company Specialties: Corporate Communications, Crisis Communications, Public Affairs, Digital & Social Media, Employee Engagement, Branding & Design, and more. Company Website: ASSUMPTION: Burson is a mid-sized company with a global presence, offering a dynamic environment for ambitious professionals to grow their careers. Our commitment to employee growth is reflected in our robust benefits and people programs. 📊 Role Analysis Career Level: Mid-Senior (7-10 years of experience) Reporting Structure: This role reports directly to the Senior Director or Vice President of Influencer Marketing. Work Arrangement: Hybrid (4 days in office, 3 days remote) Growth Opportunities: - Opportunities for career advancement within the influencer marketing team or across Burson's global network. - Potential to work on high-profile campaigns and collaborate with senior leaders. - Access to professional development opportunities, including mentorship programs and training. ASSUMPTION: This role offers growth opportunities for mid-senior professionals looking to advance their careers in influencer marketing. The hybrid work arrangement provides flexibility while maintaining a strong connection to the team and company culture. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open-concept workstations and dedicated team areas. Office Location(s): Toronto, Ontario, Canada (with additional global offices) Geographic Context: - Toronto is a multicultural city with a vibrant arts, culture, and food scene. - The city offers a mix of urban and suburban living options, with easy access to nature and outdoor activities. - Toronto has a humid continental climate, with warm summers and cold winters. Work Schedule: Flexible hours as needed to meet project deadlines, with a standard workweek of 40 hours. ASSUMPTION: Toronto offers a diverse and dynamic work environment, with a mix of urban and suburban living options. The hybrid work arrangement allows employees to balance their work and personal lives effectively. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening to assess cultural fit and basic qualifications. 2. In-depth interview with the hiring manager and/or team members to discuss the role and company culture. 3. Final interview with senior leadership to discuss career growth and fit within the team. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Knowledge of social media trends and platforms. - Ability to manage multiple projects and stakeholders simultaneously. - Excellent communication skills, both written and verbal. - Cultural fit and alignment with Burson's values. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of Burson's company culture and the influencer marketing industry. - Prepare examples of your past work that demonstrate your ability to manage complex projects and stakeholders. - Be ready to discuss your long-term career goals and how this role fits into your plans. ATS Keywords: Influencer Marketing, Client Service, Account Management, Social Media, Project Management, Relationship Building, Content Creation, Trend Analysis, Research, Negotiation, Campaign Management, Data Analysis, Communication Skills, Strategic Thinking, Emerging Trends, Social Listening ASSUMPTION: The interview process for this role focuses on assessing cultural fit, strategic thinking, and industry-specific knowledge. Applicants should be prepared to discuss their experience with influencer marketing, client service, and project management. 🛠️ Tools & Technologies - Social media platforms (e.g., Instagram, TikTok, YouTube) - Influencer marketing tools (e.g., Grin, Upfluence, BrandSnob) - Project management software (e.g., Asana, Trello, Monday.com) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: This role requires proficiency in social media platforms, influencer marketing tools, and project management software. Familiarity with industry-standard tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Integrity: We act with honesty and transparency in all our interactions. - Collaboration: We work together to achieve exceptional results for our clients and colleagues. - Creativity: We foster a culture of innovation and continuous learning. - Excellence: We strive for the highest standards in our work and our relationships. Work Style: - Dynamic: We embrace change and adapt to new challenges with agility. - Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected. - Bold: We take calculated risks and challenge the status quo to drive meaningful impact. - Curious: We are lifelong learners who stay up-to-date with industry trends and best practices. Self-Assessment Questions: 1. How do you stay current with emerging social media trends and platforms? 2. Can you provide an example of a time when you managed multiple projects and stakeholders simultaneously, and how did you ensure successful outcomes for each project? 3. How do you approach building and maintaining relationships with key influencers and clients? 4. Can you describe a situation where you had to analyze data and provide actionable insights to drive meaningful impact? ASSUMPTION: Burson values employees who are dynamic, inclusive, bold, and curious. Applicants should be prepared to discuss their alignment with these values and how they can contribute to Burson's culture. ⚠️ Potential Challenges 1. Managing multiple projects and stakeholders simultaneously can be challenging, requiring strong organizational skills and the ability to prioritize effectively. 2. The influencer marketing landscape is constantly evolving, requiring continuous learning and adaptation to new trends and platforms. 3. Working in a hybrid environment may present challenges in maintaining strong team connections and fostering a collaborative work culture. 4. Balancing client expectations and internal team dynamics can be complex, requiring strong communication and interpersonal skills. ASSUMPTION: Applicants should be prepared to discuss how they would overcome these potential challenges and maintain a strong work-life balance in a hybrid work environment. 📈 Similar Roles Comparison 1. Influencer Marketing Manager: This role focuses more on day-to-day campaign management and may have less strategic input than the Account Director role. 2. Senior Account Executive: This role may involve more client relationship management and less focus on influencer marketing strategy and execution. 3. Social Media Manager: This role may have a broader scope, including organic social media strategy and community management, in addition to influencer marketing. ASSUMPTION: Applicants should be prepared to discuss how their experience and skills make them a strong fit for the Account Director, Influencer role, and how they differ from similar roles within Burson or the industry. 📝 Sample Projects 1. Influencer Marketing Campaign: Develop and execute a comprehensive influencer marketing campaign for a lifestyle consumer brand, including strategy, content creation, influencer selection, negotiation, and measurement. 2. Influencer Marketing Audit: Conduct a thorough audit of an existing influencer marketing program, identify areas for improvement, and provide data-driven recommendations for optimization. 3. Influencer Marketing Workshop: Lead a workshop for clients or internal teams to educate them on emerging social media trends, best practices, and the latest tools and technologies in influencer marketing. ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have driven meaningful impact for clients or internal teams. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them? 2. How does Burson support the growth and development of its employees, particularly in the influencer marketing team? 3. Can you describe the company's approach to work-life balance, particularly in a hybrid work environment? 4. How does Burson measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important? 5. What opportunities are there for collaboration with other teams or departments within Burson, and how can this role contribute to cross-functional projects? ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their understanding of the role, the team, and the company, and how they can contribute to Burson's success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for phone or video screening to assess cultural fit and basic qualifications. 4. Research Burson's company culture and the influencer marketing industry to demonstrate your understanding and enthusiasm for the role. 5. Prepare examples of your past work that showcase your ability to manage complex projects and stakeholders, and drive meaningful impact for clients. 6. Be ready to discuss your long-term career goals and how this role fits into your plans. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.