📌 Core Information
🔹 Job Title: Account Director, Influencer Marketing
🔹 Company: Viral Nation Inc.
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of influencer marketing campaigns
- Cross-functional collaboration with COE teams and Agency Operations
- Client relationship management and business growth identification
- Budget management and on-time, on-budget delivery
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on client service and team leadership.
📋 Key Responsibilities
✅ Own and lead flawless execution of client scope(s), working alongside Client Service leaders to identify strategic business growth opportunities
✅ Ensure on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences
✅ Develop and implement overarching strategic direction for social and influencer campaigns, ensuring alignment with client objectives and agency vision
✅ Lead creative ideation, manage briefs, cultivate and nurture client relationships, present concepts effectively, and offer clear perspectives on trends
✅ Oversee post-procurement influencer management, transitioning seamlessly from talent acquisition to nurturing enduring partnerships and facilitating content creation
✅ Manage team development and growth for Account Supervisor(s) and support career development for Agency Operations Team
✅ Foster seamless collaboration and synergy with Center of Excellence (COE) teams, ensuring flawless execution of client scopes and adherence to timelines and deliverables
✅ Lead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas
ASSUMPTION: This role involves a high degree of client interaction and team leadership, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of digital/social/marketing experience, with a strong understanding of influencer marketing
Required Skills:
- Expertise in influencer marketing and social media platforms
- Experience managing multiple client portfolios across various and integrated service offerings
- Expert knowledge of paid and organic influencer tactics
- Proficient in interpreting and applying information provided by influencer management software
- Excellent project management skills with a keen eye for detail
- Ability to work collaboratively with planning and creative teams to drive business outcomes
- Good understanding of paid and social amplification
- Proficient with MS Office, Google, or other presentation software
- Robust experience with cross-channel integration
- Certification in Facebook Blueprint, Twitter Flight School, and/or Google Analytics
- Experience with social media tools like Sprout, Sprinklr, Hootsuite, and CRM software like Hubspot
Preferred Skills:
- Experience in a fast-paced, agency environment
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in influencer marketing and social media, with strong analytical and project management skills.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a mid-level marketing role in Mississauga, Ontario)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and personal days)
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Mississauga, Ontario. Benefits and working hours are based on typical industry offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Viral Nation specializes in influencer marketing, content creation, and social media strategy, with a focus on driving cultural resonance and predictable growth for brands.
Company Size: 201-500 employees. As a mid-sized company, Viral Nation offers opportunities for growth and career development while maintaining a collaborative and innovative work environment.
Founded: 2014. Viral Nation has grown rapidly since its founding, expanding its services and global presence to become a leading influencer marketing agency.
Company Description:
- Global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation
- Offers services such as influencer marketing, community management, social content production, social strategy, and talent representation
- Emphasizes creator intelligence technology and AI-powered brand safety solutions to maximize creator partnerships and safeguard brand reputation
Company Specialties:
- Influencer Marketing
- Influencer Talent Management
- Content Creation
- Social Media Marketing
- Social Media Strategy
- Social Analytics
- Influencer Marketing Campaigns
- Social Media Distribution
- Performance Media
- TikTok, NFT, YouTube, Instagram, Twitch, Facebook, and Ambassador Programs
Company Website: http://www.viralnation.com
ASSUMPTION: Viral Nation's focus on social media innovation and creator representation sets it apart in the advertising industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership within the agency.
Reporting Structure: The Account Director reports directly to the VP Client Services or Director, Client Services and oversees Account Supervisor(s) and Agency Operations Team members.
Work Arrangement: On-site, full-time, with flexibility for project needs. This role may require occasional travel for client meetings or industry events.
Growth Opportunities:
- Progression to a senior leadership role, such as VP Client Services or Director, Client Services
- Expansion into new service offerings or markets as the agency continues to grow
- Development of specialized expertise in areas such as influencer talent management or social analytics
ASSUMPTION: This role offers significant opportunities for career growth and leadership within the agency, as well as the chance to specialize in specific areas of interest.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-concept offices and dedicated meeting rooms.
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a large city in the Greater Toronto Area, offering a diverse range of cultural, recreational, and dining options
- The office is conveniently located near public transportation and major highways
- The city experiences four distinct seasons, with mild winters and warm summers
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs. The agency may require occasional overtime or weekend work for specific projects or events.
ASSUMPTION: The office environment at Viral Nation is designed to foster collaboration and creativity, with a focus on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess qualifications and cultural fit
- In-depth interview with the hiring manager or a panel of stakeholders to discuss the role, responsibilities, and career growth opportunities
- Case study or presentation preparation and delivery to demonstrate strategic thinking and problem-solving skills
- Final interview with the agency's leadership team to discuss the role's fit within the organization and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving
- Client relationship management and communication skills
- Project management and organizational skills
- Cultural fit and alignment with the agency's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of influencer marketing trends and industry best practices
- Prepare a case study or presentation that showcases your strategic thinking and problem-solving skills, focusing on a relevant client or campaign
- Research the agency and its clients to demonstrate your familiarity with the organization and its work
ATS Keywords: Influencer Marketing, Social Media, Client Relationship Management, Project Management, Strategic Thinking, Cross-functional Collaboration, Team Leadership
ASSUMPTION: The interview process at Viral Nation is designed to assess candidates' strategic thinking, communication, and cultural fit, with a focus on their ability to drive results and contribute to the agency's growth.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media management platforms (Sprout, Sprinklr, Hootsuite)
- Influencer management software (Creator IQ, Klear, Tagger, Upfluence)
- CRM software (Hubspot)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The tools and technologies used at Viral Nation are designed to streamline workflows, facilitate collaboration, and drive results for clients.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Client-centric focus
- Continuous learning and growth
- Integrity and accountability
Work Style:
- Fast-paced and dynamic, with a focus on driving results and exceeding client expectations
- Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
- Adaptable and flexible, with a willingness to take on new challenges and learn from experiences
Self-Assessment Questions:
- How do you approach building and maintaining strong, long-term client relationships?
- Can you describe a time when you had to manage a challenging client conversation or situation? How did you handle it, and what was the outcome?
- How do you stay up-to-date with the latest trends and best practices in influencer marketing and social media?
ASSUMPTION: Viral Nation's culture is characterized by creativity, collaboration, and a strong focus on driving results for clients. Candidates should be adaptable, innovative, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple client portfolios and prioritizing workloads effectively
- Balancing strategic thinking and hands-on execution, with a focus on driving results and exceeding client expectations
- Navigating a fast-paced, dynamic work environment with a strong emphasis on collaboration and teamwork
- Keeping up with the latest trends and best practices in influencer marketing and social media, as the industry continues to evolve
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management, communication, and strategic thinking skills.
📈 Similar Roles Comparison
- Unlike traditional account management roles, this position requires a deep understanding of influencer marketing and social media trends, as well as the ability to develop and execute strategic campaigns
- Influencer marketing is a rapidly growing and evolving field, presenting unique opportunities for innovation and creativity
- This role offers opportunities for career growth and leadership within the agency, with the potential to specialize in specific areas of interest
ASSUMPTION: This role is unique in its focus on influencer marketing and social media strategy, requiring a specific set of skills and expertise.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing campaign for a major consumer brand, including talent identification, negotiation, content creation, and amplification
- Conducting a competitive analysis and market research to inform the strategic direction of a client's influencer marketing efforts
- Managing a team of Account Supervisor(s) and Agency Operations Team members to deliver exceptional client service and exceed client expectations
ASSUMPTION: These sample projects demonstrate the strategic thinking, project management, and team leadership skills required for this role.
❓ Key Questions to Ask During Interview
- How does Viral Nation support the professional growth and development of its employees?
- Can you describe the agency's approach to cross-functional collaboration and teamwork?
- How does Viral Nation measure the success of its influencer marketing campaigns, and what metrics are most important for the agency and its clients?
- What opportunities are there for career growth and specialization within the agency?
- How does Viral Nation approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions are designed to assess the agency's commitment to employee growth, collaboration, and diversity, as well as its approach to measuring success and driving results for clients.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation that showcases your strategic thinking and problem-solving skills, focusing on a relevant client or campaign
- Research the agency and its clients to demonstrate your familiarity with the organization and its work
- Follow up with the hiring manager or HR team one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
