📌 Core Information
- Job Title: Account Director, Influencer Marketing
- Company: Viral Nation Inc.
- Location: United States
- Job Type: On-site, Full-time
- Category: Advertising Services
- Date Posted: May 16, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Driving client program execution and strategic business growth
- Ensuring on-time, on-budget delivery with exceptional client service
- Developing and implementing strategic direction for social and influencer campaigns
- Collaborating with cross-functional teams for flawless execution
- Managing and developing a team of Account Supervisor(s)
*ASSUMPTION: This role requires a balance of strategic thinking and hands-on leadership to ensure successful client program delivery.*
📋 Key Responsibilities
- Client Program Ownership: Accountable for end-to-end scope ownership, ensuring flawless delivery of impactful results that exceed expectations.
- Strategic Direction: Develop and implement overarching strategic direction for a diverse portfolio of social and influencer campaigns.
- Team Management: Oversee the work of Account Supervisor(s) and support the career development of the Agency Operations Team.
- Influencer Oversight: Manage post-procurement influencer relationships and facilitate content creation.
- Cross-Functional Collaboration: Work closely with the COE (Centre of Excellence) and Agency Operations teams to ensure timely and budget-conscious delivery.
- Client Relationship Management: Cultivate and nurture client relationships, presenting concepts effectively and offering clear perspectives on trends.
*ASSUMPTION: This role involves a high degree of client interaction, requiring strong communication and interpersonal skills.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 6+ years of digital/social/marketing experience, with a strong understanding of influencer marketing and social media platforms.
- Required Skills:
- Expert knowledge of paid and organic influencer tactics
- Proficiency in project management and cross-channel integration
- Strong analytical skills and ability to measure success in partnership with the BI & Measurement team
- Excellent communication, presentation, and interpersonal skills
- Proficient with MS Office, Google, or other presentation software
- Experience with social media tools (e.g., Sprout, Sprinklr, Hootsuite) and CRM software (e.g., Hubspot)
- Certification in Facebook Blueprint, Twitter Flight School, and/or Google Analytics
*Preferred Skills:*
- Experience with influencer management software (e.g., Creator IQ, Klear, Tagger, Upfluence)
- Familiarity with NFT and TikTok
*ASSUMPTION: Candidates with experience in integrated service offerings and a robust understanding of paid and earned engagement will be most successful in this role.*
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Account Director roles in influencer marketing)
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off.
- Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and client demands.
*ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on the candidate's experience and skills.*
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 201-500 employees
- Founded: 2014
- Company Description: Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. They specialize in influencer marketing, content creation, social media strategy, and talent representation.
- Company Specialties: Influencer Marketing, Influencer Talent Management, Content Creation, Social Media Marketing, Social Analytics, Performance Media, TikTok, NFT, YouTube, Instagram, Twitch, Facebook, and Ambassador Programs.
*ASSUMPTION: Working at Viral Nation offers exposure to a wide range of clients and industries, providing ample opportunities for professional growth and learning.*
📊 Role Analysis
- Career Level: Mid to Senior-level position, with opportunities for growth and development.
- Reporting Structure: This role reports directly to the VP Client Services or Director, Client Services.
- Work Arrangement: On-site, with potential flexibility based on team needs and client demands.
- Growth Opportunities: As Viral Nation continues to grow, there may be opportunities for advancement into senior leadership roles or specialized expertise areas.
*ASSUMPTION: Success in this role may lead to increased responsibilities, team leadership, or expanded client portfolios.*
🌍 Location & Work Environment
- Office Type: On-site, with a collaborative and inclusive work environment.
- Office Location(s): Mississauga, Ontario, Canada, and Hastings, Christ Church, Barbados.
- Geographic Context: Mississauga is a multicultural city in the Greater Toronto Area, offering a diverse range of amenities and attractions. Hastings, Christ Church, is located on the island of Barbados, providing a tropical work environment with beautiful beaches and year-round warm weather.
- Work Schedule: Full-time, with flexible hours based on team needs and client demands.
*ASSUMPTION: The on-site work arrangement allows for better collaboration and team-building opportunities, while the diverse office locations offer unique cultural experiences.*
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-person or virtual interviews with key stakeholders, including the hiring manager and team members.
- Key Assessment Areas: Strategic thinking, client management skills, influencer marketing expertise, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills, such as influencer marketing, social media, and project management.
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work collaboratively in a fast-paced environment.
- Familiarize yourself with Viral Nation's services, clients, and industry trends to demonstrate your enthusiasm and understanding of the role.
*ASSUMPTION: A strong understanding of influencer marketing and relevant industry trends will help applicants stand out during the interview process.*
🛠️ Tools & Technologies
- MS Office, Google, or other presentation software
- Social media tools (e.g., Sprout, Sprinklr, Hootsuite)
- CRM software (e.g., Hubspot)
- Influencer management software (e.g., Creator IQ, Klear, Tagger, Upfluence)
- Proprietary technology platforms (e.g., CreatorOS, Secure)
*ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and project management.*
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, creativity, and client-centricity.
- Work Style: Fast-paced, collaborative, and inclusive, with a strong emphasis on teamwork and open communication.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest influencer marketing trends and industry developments?
- Can you provide an example of a time when you successfully managed a challenging client conversation or situation?
- How do you balance strategic thinking with hands-on execution in your current or previous roles?
*ASSUMPTION: Applicants who align with Viral Nation's values and work style will be most successful in this role, as they will be better equipped to contribute to the company's growth and innovation.*
⚠️ Potential Challenges
- Managing multiple client portfolios with varying needs and expectations.
- Balancing strategic vision with hands-on execution and team management.
- Navigating post-procurement influencer facilitation and global marketplace disclosure guidelines.
- Adapting to the fast-paced and ever-evolving nature of the influencer marketing industry.
*ASSUMPTION: Applicants who are proactive, adaptable, and able to thrive in a fast-paced environment will be best suited to overcome these challenges.*
📈 Similar Roles Comparison
- Account Manager, Influencer Marketing: This role focuses more on day-to-day client management and campaign execution, whereas the Account Director role emphasizes strategic direction and team leadership.
- Senior Account Executive, Social Media: This role may involve similar responsibilities, such as client management and campaign execution, but with a focus on social media channels rather than influencer marketing.
- Influencer Marketing Manager: This role may have similar responsibilities, such as influencer engagement and campaign management, but with a more narrow focus on influencer marketing tactics rather than the broader strategic direction and team leadership aspects of the Account Director role.
*ASSUMPTION: Applicants who understand the unique aspects of the Account Director, Influencer Marketing role and how it differs from similar positions will be better equipped to succeed in the interview process.*
📝 Sample Projects
- Developing and executing a multi-platform influencer marketing campaign for a global consumer brand.
- Managing a team of Account Supervisor(s) to deliver exceptional client service and results for a diverse portfolio of clients.
- Collaborating with cross-functional teams to create and implement a social media strategy for a B2B technology company.
- Facilitating content creation and post-procurement influencer management for a fashion e-commerce brand.
*ASSUMPTION: Applicants who can provide specific examples of their experience in these areas will be better able to demonstrate their qualifications for the role.*
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the most significant challenges facing the company or this role in the next 12 months?
- How does Viral Nation support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Viral Nation measure the success of its influencer marketing campaigns, and how will this role contribute to that process?
*ASSUMPTION: Applicants who ask thoughtful and insightful questions demonstrate their interest in the role and their ability to contribute to the company's success.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](http://www.viralnation.com/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills, such as influencer marketing, social media, and project management.
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work collaboratively in a fast-paced environment.
- Familiarize yourself with Viral Nation's services, clients, and industry trends to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
