📌 Core Information
🔹 Job Title: Account Director, NBCU Local, Ad Sales
🔹 Company: NBCUniversal
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Media & Entertainment
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving digital video advertising sales and meeting/exceeding digital sales goals
- Articulating NBCU OTS Digital's value proposition in the marketplace
- Maintaining and developing client relationships through daily interaction
- Generating and increasing revenue from an established account list
- Securing integrated marketing and non-linear platforms to meet revenue goals
- Expanding NBCU OTS Digital footprint across the territory and within key accounts
ASSUMPTION: This role requires a strong understanding of non-linear advertising solutions and digital media, as well as excellent communication and presentation skills.
📋 Key Responsibilities
✅ Have strong working knowledge in all things OTT, CTV, digital video, and display applications
✅ Drive digital video advertising sales, while meeting and exceeding all digital sales goals
✅ Articulately relay NBCU OTS Digital's value proposition in the marketplace
✅ Own, manage, and develop relationships with clients, agencies, and advertisers through daily interaction
✅ Generate and increase revenue from an established account list to meet and exceed quarterly and annual revenue goals
✅ Embrace, understand, target, pitch, and secure integrated marketing and non-linear platforms to meet these revenue goals
✅ Create customized solutions for clients that demonstrate the power of NBC Owned Television Stations, Telemundo Stations Group, and NBC Regional Sports Networks
✅ Ascertain and market to previously untapped, emerging, and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, mobile, digital, out-of-home, and all other multi-marketing platforms
✅ Develop growth revenue by focusing on 'conversion' targets from competitive media
✅ Organize management of a business opportunity pipeline and sharp revenue forecasting
✅ Learn NBC Salesforce systems and Traffic/Order flow processes and create presentations using MS EXCEL
✅ Effectively present sales proposals and sales pitches to internal and external clients
✅ Develop new methods of reaching clients and expand NBCU OTS Digital footprint across the territory and within key accounts by cross-selling and up-selling product portfolio
ASSUMPTION: This role involves a high level of client interaction and requires strong sales and presentation skills.
🎯 Required Qualifications
Education: BS/BA degree or equivalent experience
Experience: Minimum 3 years of experience in media sales and/or marketing roles with a successful track record of generating increased sales
Required Skills:
- Proven success selling non-linear AD solutions including OTT/CTV
- Strong grasp of digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting, and optimization strategies
- Knowledge of media research and measurement products
- Valid driver's license and ability to drive and own a vehicle for transportation to and from client meetings
Preferred Skills:
- Agency, television, production, creative marketing, and/or other brand entertainment experience
- Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and respond with creative ideas and solutions
- Excellent computer skills with MS programs: Excel, PPT, Word, and ability to create innovative presentation decks with expertise
ASSUMPTION: Candidates should have a strong background in media sales and a deep understanding of non-linear advertising solutions.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level media sales role in Atlanta)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Paid time off and company holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on NBCUniversal products and services
Working Hours: Full-time, typically 40 hours per week, with some flexibility for client events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level media sales role in Atlanta. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise)
Founded: NBCUniversal was founded in 2004, but its roots trace back to the early 20th century with the establishment of NBC by Radio Corporation of America (RCA)
Company Description:
- Creates world-class content for film, television, and streaming
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
- Streaming services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content.
📊 Role Analysis
Career Level: Mid-level (Account Director)
Reporting Structure: This role reports directly to the Vice President of Ad Sales for NBCU Local
Work Arrangement: Hybrid, with a minimum of three days per week in the office
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the NBCU Local Ad Sales team
- Opportunities to work on high-profile client accounts and projects
- Chance to gain experience in a large, diverse media organization
ASSUMPUMTION: This role offers opportunities for career growth and development within the NBCUniversal organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): 3445 Peachtree Road, Suite 1100, Atlanta, GA 30326
Geographic Context:
- Atlanta is the most populous city in Georgia and the ninth-most populous city in the United States
- The city is a major hub for the film and television industry, with a thriving media scene
- Atlanta offers a diverse range of cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for client events
ASSUMPTION: The office is located in a bustling urban area with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Vice President of Ad Sales for NBCU Local
- Background check and reference check
Key Assessment Areas:
- Sales skills and experience
- Knowledge of non-linear advertising solutions and digital media
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience and relevant skills
- Be prepared to discuss your understanding of non-linear advertising solutions and digital media
- Research NBCUniversal and the NBCU Local Ad Sales team to demonstrate your familiarity with the company and its products
- Prepare examples of successful sales strategies and client relationships you've developed in previous roles
ATS Keywords: Non-linear advertising, OTT, CTV, digital video advertising, client relationship management, revenue generation, integrated marketing, sales strategy, data targeting, programmatic advertising, presentation skills, analytical skills, problem-solving
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on sales skills and experience.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Office Suite (Excel, PPT, Word)
- Adobe Creative Suite (optional, for presentation creation)
- Google Workspace (optional, for collaboration)
ASSUMPTION: Familiarity with Salesforce CRM and Microsoft Office Suite is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
- Excellence: We strive for excellence in all that we do, from content creation to customer service
- Integrity: We act with integrity in all our interactions, both internally and externally
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously evolve to meet the needs of our customers and the market
- Innovative: We encourage creativity and new ideas to drive our business forward
Self-Assessment Questions:
- How do you embody NBCUniversal's values in your daily work?
- Describe a time when you had to adapt to a significant change in your sales strategy. How did you approach it, and what was the outcome?
- Can you provide an example of a creative sales solution you developed for a client? How did you tailor the approach to meet their specific needs?
ASSUMPTION: NBCUniversal places a strong emphasis on cultural fit and alignment with its core values.
⚠️ Potential Challenges
- Managing a large and diverse client portfolio
- Keeping up with the rapidly evolving digital media landscape
- Balancing the demands of client relationships and sales targets
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: This role may present challenges in managing a large client portfolio and keeping up with the fast-paced digital media industry.
📈 Similar Roles Comparison
- Account Executive vs. Account Director: As an Account Director, you would have more responsibility for strategic decision-making and team management compared to an Account Executive role
- Media Sales vs. Digital Sales: This role focuses on digital video advertising sales, whereas a traditional media sales role may involve a broader range of advertising channels
- Career Path: This role offers opportunities for career growth within the NBCUniversal organization, with potential paths to Vice President or Director roles within the NBCU Local Ad Sales team
ASSUMPTION: This role offers unique opportunities for career growth and development within the NBCUniversal organization.
📝 Sample Projects
- Developing a customized sales proposal for a major brand looking to expand its digital video advertising presence
- Negotiating and securing integrated marketing and non-linear platforms for a regional advertising agency with multiple clients in the NBCU portfolio
- Creating a targeted sales strategy for a new, emerging brand looking to enter the digital video advertising space
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges you may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure for the NBCU Local Ad Sales team, and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does NBCUniversal support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does NBCUniversal foster a culture of inclusion and diversity within its teams?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through NBCUniversal Careers
- Tailor your resume and cover letter to highlight your sales experience and relevant skills
- Prepare examples of successful sales strategies and client relationships you've developed in previous roles
- Research NBCUniversal and the NBCU Local Ad Sales team to demonstrate your familiarity with the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
