📌 Core Information
🔹 Job Title: Account Director, Programmatic Sales & Partnerships
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving multi-hundred million dollar programmatic revenue and upfront digital budgets
- Managing OTT and Connected TV programmatic campaigns
- Serving as a subject matter expert and evangelist on programmatic business trends
- Prospecting and driving new demand through Private Marketplace and Programmatic Guaranteed activation methods
- Collaborating with cross-functional teams to optimize deal health and increase revenue
ASSUMPTION: This role requires a strong understanding of the programmatic landscape, ad technologies, and the ability to educate clients and internal teams on these topics.
📋 Key Responsibilities
✅ Deliver against multi-hundred million dollar programmatic revenue and upfront digital budgets
✅ Create, execute, and manage OTT and Connected TV programmatic campaigns
✅ Serve as a subject matter expert and evangelist on important programmatic business trends, best practices, ad technologies, and NBCU specific capabilities
✅ Prospect and drive new demand and revenue through Private Marketplace and Programmatic Guaranteed activation methods
✅ Lead programmatic selling efforts to all relevant buy side advertising partners: DSPs, Agency PBUs & Precision groups, brand marketers
✅ Cultivate existing programmatic & partnership relationships to maximize revenue opportunities
✅ Collaborate with strategy, campaign management, product, and operations to manage deal health, troubleshoot issues, provide bid guidance, and optimize revenue through deal optimization
✅ Ensure timely, accurate, and successful delivery of programmatic campaigns. Troubleshoot any issues with clients and proactively seek to prevent delivery and performance concerns
✅ Educate clients as well as management and oversight with regards to programmatic platforms, products, and campaign best practices
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of media experience, including 1+ years of programmatic experience
Required Skills:
- In-depth experience in programmatic video and OTT & CTV sales
- Strong grasp of OTT monetization and measurement
- Deep understanding of the online advertising ecosystem, including audience targeting, programmatic landscape, and different media types, with a specific emphasis on Video/OTT
- Understanding of the technologies behind programmatic monetization
Preferred Skills:
- Organic desire to continually learn about and stay up to speed with industry trends and new areas of revenue growth
- Expertise in creating value and differentiation in the market and understanding where, why, and how clients are focused on audience targeting, automation, and decisioned media
- Senior-level relationships across the OTT ecosystem with all major programmatic players (agencies, in house teams, DSPs.)
- Ability to interpret programmatic data patterns and bid metrics (delivery, bid rates, win rates, etc.)
ASSUMPTION: Candidates should have a proven track record in programmatic sales and a strong understanding of the OTT ecosystem.
💰 Compensation & Benefits
Salary Range: $95,000 - $170,000 base + sales incentive commission eligible
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, generally contributing from the office a minimum of three days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a subsidiary of Comcast Corporation and is responsible for creating and distributing world-class content across various platforms.
Company Size: 10,001+ employees. As a large corporation, NBCUniversal offers extensive resources and opportunities for career growth.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC division.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong presence in the entertainment industry. Its large size and diverse portfolio of brands offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in programmatic sales and the OTT ecosystem.
Reporting Structure: The Account Director will report into the Lead, Programmatic Partnership Sales.
Work Arrangement: Hybrid. This role requires a minimum of three days per week in the office.
Growth Opportunities:
- Potential to take on additional responsibilities and manage a team as the role and company grow
- Opportunities to work on high-profile campaigns and projects
- possibility to transition into a leadership role or move into a different division within the company
ASSUMPTION: This role offers significant growth potential as the programmatic sales division continues to expand and NBCUniversal's portfolio of brands and platforms grows.
🌍 Location & Work Environment
Office Type: Corporate office. NBCUniversal's headquarters is located in New York City, with additional offices in various locations worldwide.
Office Location(s): 1221 Avenue of The Americas, New York, NY 10020
Geographic Context:
- New York City is a major hub for the entertainment industry, offering numerous networking and professional development opportunities
- The office is located in Midtown Manhattan, a bustling commercial district with easy access to public transportation
- The area offers a wide range of dining, entertainment, and cultural attractions
Work Schedule: Full-time, with a minimum of three days per week in the office. The specific work hours may vary based on the candidate's availability and the team's needs.
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the director or vice president of the department
Key Assessment Areas:
- Programmatic sales experience and expertise
- Understanding of the OTT ecosystem and NBCUniversal's portfolio of brands and platforms
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant programmatic sales experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of NBCUniversal's portfolio of brands and platforms and how your skills and experience align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on your programmatic sales experience and problem-solving skills
ATS Keywords: Programmatic sales, OTT, CTV, audience targeting, ad technologies, campaign management, revenue growth, client education, data analysis, communication, problem solving, team collaboration, strategic thinking, interpersonal skills, consultative approach, detail orientation
ASSUMPTION: NBCUniversal's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Programmatic advertising platforms (e.g., Google Ad Manager, The Trade Desk, AppNexus)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration and project management tools (e.g., Microsoft Office Suite, Google Workspace, Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: NBCUniversal strives to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
- Excellence: NBCUniversal is committed to delivering world-class content and experiences that reflect the current and ever-changing face of the world
- Integrity: NBCUniversal conducts business with honesty, fairness, and respect for all stakeholders
Work Style:
- Collaborative: NBCUniversal values teamwork and cross-functional collaboration to deliver exceptional results
- Agile: NBCUniversal is committed to staying ahead of industry trends and adapting to change quickly
- Data-driven: NBCUniversal uses data and analytics to inform decision-making and drive business growth
Self-Assessment Questions:
- Do you share NBCUniversal's commitment to inclusion, excellence, and integrity?
- Are you comfortable working in a fast-paced, collaborative environment that requires adaptability and a data-driven approach?
- Do you have strong interpersonal skills and the ability to build and maintain effective working relationships with clients and internal teams?
ASSUMPTION: NBCUniversal values candidates who align with its core values and are comfortable working in a dynamic, data-driven environment.
⚠️ Potential Challenges
- The role requires a significant amount of travel and may involve working non-standard hours to accommodate client needs
- The programmatic sales landscape is constantly evolving, requiring candidates to stay up-to-date with industry trends and new technologies
- The role may involve managing a large book of business and multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
ASSUMPTION: Candidates should be prepared to manage the unique demands and challenges of this role and work environment.
📈 Similar Roles Comparison
- Compared to other programmatic sales roles, this position offers a unique opportunity to work with a broad portfolio of premium brands and platforms
- Unlike other roles in the industry, this position requires a strong understanding of the OTT ecosystem and NBCUniversal's specific capabilities
- Career path comparison: This role offers significant growth potential and the opportunity to transition into a leadership role or move into a different division within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive programmatic campaign strategy for a major brand launch across multiple platforms
- Optimizing programmatic campaign performance for a mid-tier agency client, resulting in a significant increase in revenue and client satisfaction
- Collaborating with cross-functional teams to create and implement a new programmatic product offering, driving revenue growth and market share
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities the Account Director may be involved in.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader programmatic sales strategy for NBCUniversal?
- What opportunities are there for growth and development within the programmatic sales division and the company as a whole?
- How does NBCUniversal support work-life balance for its employees, particularly in a hybrid work environment?
- What are the key challenges facing the programmatic sales division, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, growth opportunities, and the company's approach to work-life balance and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant programmatic sales experience and skills
- Write a cover letter that demonstrates your understanding of NBCUniversal's portfolio of brands and platforms and how your skills and experience align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on your programmatic sales experience and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
