Acquisition Marketing Director

📌 Core Information

🔹 Job Title: Acquisition Marketing Director

🔹 Company: Lucca

🔹 Location: Nantes, Pays de la Loire, France

🔹 Job Type: Fulltime

🔹 Category: Marketing

🔹 Date Posted: 2025-06-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing department to drive customer acquisition and growth
• Modernizing existing acquisition channels and developing new strategies
• Managing a team of 15 marketing professionals
• Piloting the acquisition budget of €2.5M and optimizing ROI
• Supporting international expansion via ABM strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of modern acquisition techniques to drive growth and achieve the ambitious ARR target of €300M by 2030.

📋 Key Responsibilities

✅ Relance la croissance des leads marketing en modernisant les canaux existants et en identifiant et développant de nouveaux leviers d’acquisition

✅ Structurer et animer une équipe de 15 personnes autour d’une vision claire et fédératrice

✅ Déployer une stratégie Inbound et ABM performante, outillée et data-driven

✅ Analyser la performance des campagnes, optimiser le tunnel de conversion et le CPL, l'efficacité budgétaire globale et le pilotage du ROI

✅ Soutenir l’expansion internationale via un meilleur accompagnement des Country Managers (Allemagne, Suisse et Espagne)

ASSUMPTION: The role requires a hands-on approach to campaign management, data analysis, and team leadership to achieve the desired growth and expansion targets.

🎯 Required Qualifications

Education: Graduate from a top-tier business school, engineering school, or equivalent

Experience: 5-10 years in acquisition, growth, or digital marketing roles with a strong focus on performance and lead generation, including experience managing a marketing team

Required Skills:

• Proven expertise in B2B acquisition, growth, or digital marketing
• Experience managing a team of at least 5 people in a high-growth environment
• Familiarity with modern acquisition tools and strategies, such as orchestration of campaigns, automation, scoring, ABM, intent data, and AI applications
• Strong analytical skills and data-driven mindset
• Fluency in English (C1 level in listening and reading)

Preferred Skills:

• Experience in a B2C environment with a strong data/IA culture applied to acquisition traffic (SEO, SEA, cross-sell)
• Familiarity with the HR, accounting, or services industries

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in driving growth and managing high-performing teams in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (estimated based on industry standards for a senior marketing role in France)

Benefits:

• Stock Options
• Vacation Bonus
• RTT (Réduction du Temps de Travail)
• CE Benefits (Comité d'Entreprise)
• Meal Vouchers
• Health Insurance
• Gym Subscription

Working Hours: 40 hours per week, with the possibility of remote work 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in France. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically HR and administrative software solutions

Company Size: 501-1,000 employees, providing a structured yet agile work environment

Founded: 2002, with a strong history of growth and innovation in the HR tech industry

Company Description:

• Lucca offers a suite of SaaS solutions for HR and administrative processes, including leave management, expense reporting, online payslip distribution, and HR file management
• The company serves over 7,800 clients in more than 130 countries, with over 1.5 million employees using their solutions daily
• Lucca is committed to providing user-friendly, efficient, and innovative software solutions to streamline HR and administrative tasks

Company Specialties:

• Solutions de gestion RH et administrative
• Cloud / SaaS
• Applications multi-utilisateurs
• Automatisation
• Dématérialisation
• SIRH
• Gestion des congés
• Gestion des notes de frais
• Gestion des temps
• Dossier du personnel
• Entretiens annuels
• Entretiens professionnels

Company Website: https://www.lucca.fr

ASSUMPTION: Lucca's focus on HR and administrative software solutions provides candidates with an opportunity to work in a growing industry with a strong demand for innovative, user-friendly tools.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and management responsibilities

Reporting Structure: Reports directly to the CMO, with oversight of a team of 15 marketing professionals

Work Arrangement: Hybrid, with 3 office days per week and 2 remote workdays

Growth Opportunities:

• Potential for career progression within the marketing department or across other departments within Lucca
• Opportunities for international mobility, given Lucca's global presence
• Chance to contribute to Lucca's rapid growth and expansion, with a clear path to achieving the ARR target of €300M by 2030

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to career advancement and the chance to make a significant impact on Lucca's continued success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort

Office Location(s): 18 rue scribe, Nantes, Loire Atlantique 44000, FR

Geographic Context:

• Nantes is a vibrant, mid-sized city in western France, known for its rich history, cultural attractions, and high quality of life
• The region is home to a thriving tech industry, with a strong focus on innovation and entrepreneurship
• Lucca's office is centrally located, with easy access to public transportation and amenities

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), with the possibility of flexible hours and remote work

ASSUMPTION: Lucca's office environment fosters collaboration, creativity, and work-life balance, with a strong focus on employee well-being and satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial video screening with the recruitment agency GetPro (45 minutes)
• In-depth video interview with GetPro (60 minutes)
• Cultural fit interview with the Managing Director (45 minutes)
• Technical case study presentation with members of the Acquisition team (60 minutes)
• Strategic interview with the Managing Director and CMO (1 hour 30 minutes)
• Final presentation (45 minutes)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in modern acquisition techniques and tools
• Data analysis and performance tracking skills
• Fluency in English (C1 level in listening and reading)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, strategic, and problem-solving skills
• Research Lucca's industry, company culture, and values to demonstrate your fit and enthusiasm for the role
• Follow up with the recruitment agency and Lucca's HR team after each interview stage to express your interest and reiterate your qualifications

ATS Keywords: Acquisition, Marketing Director, B2B, Growth, Digital Marketing, Team Management, Inbound Strategy, ABM, Campaign Optimization, ROI, Lead Generation, Performance Tracking, Automation, Intent Data, AI Application, Budget Management

ASSUMPTION: Lucca's recruitment process is designed to assess candidates' strategic thinking, leadership, and technical skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Lucca's marketing team uses a range of modern tools and technologies to streamline workflows, optimize performance, and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Innovation and continuous improvement
• Customer-centricity and user experience
• Transparency and accountability
• Work-life balance and employee well-being

Work Style:

• Agile and dynamic, with a focus on rapid growth and expansion
• Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
• Data-driven and analytical, with a focus on performance tracking and optimization
• Flexible and adaptable, with a willingness to embrace change and new challenges

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments with a strong focus on growth and expansion?
• Are you comfortable managing a team and driving strategic initiatives to achieve ambitious targets?
• Do you have a proven track record in modern acquisition techniques and tools, with a data-driven mindset?
• Are you fluent in English (C1 level in listening and reading) and comfortable working in an international context?
• Do you align with Lucca's company values and work style, and are you excited about the opportunity to contribute to the company's continued success?

ASSUMPTION: Lucca's company culture emphasizes collaboration, innovation, and customer-centricity, with a strong focus on employee well-being and work-life balance. Candidates should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

• Managing a team of 15 marketing professionals in a dynamic, fast-paced environment
• Driving strategic initiatives to achieve ambitious growth targets
• Navigating an international expansion and supporting country managers in key markets
• Optimizing acquisition performance and ROI in a competitive market
• Balancing the demands of a high-growth role with work-life balance and personal well-being

ASSUMPTION: This role presents significant challenges and opportunities for growth, requiring a strategic, data-driven, and adaptable approach to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on acquisition and growth, with a clear path to driving Lucca's ARR target of €300M by 2030
• While Lucca's industry is HR and administrative software, the acquisition marketing strategies and tools required for this role are applicable across various industries
• Career progression in this role could lead to senior marketing or general management positions within Lucca or other organizations

ASSUMPTION: This role offers a unique opportunity to drive growth and expansion in a dynamic, fast-paced environment, with clear potential for career advancement and impact.

📝 Sample Projects

• Developing and executing a comprehensive acquisition strategy to achieve Lucca's ARR target of €300M by 2030
• Optimizing existing acquisition channels and identifying new opportunities to drive growth and expansion
• Managing a team of 15 marketing professionals to achieve strategic objectives and key performance indicators (KPIs)
• Supporting Lucca's international expansion by developing and implementing ABM strategies for key markets
• Analyzing campaign performance data to optimize ROI and improve acquisition efficiency

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and team-focused nature of the Acquisition Marketing Director role at Lucca.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does Lucca support the professional development and growth of its marketing team members?
• What is the company's approach to international expansion, and how can this role contribute to its success?
• How does Lucca measure and track the performance of its acquisition marketing efforts, and what are the key KPIs for this role?
• What is the company's culture like, and how does it foster collaboration, innovation, and work-life balance?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about Lucca's work environment, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, strategic, and problem-solving skills
• Research Lucca's industry, company culture, and values to demonstrate your fit and enthusiasm for the role
• Follow up with the recruitment agency and Lucca's HR team after each interview stage to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.