📌 Core Information
🔹 Job Title: Acquisition Marketing Manager
🔹 Company: Latitude Financial Services
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (work from home & office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing acquisition strategies to attract and engage new customers
- Managing multi-channel campaigns, ensuring they meet performance and compliance standards
- Collaborating with cross-functional teams to create compelling marketing offers
- Conducting market research and analysis to refine strategies and optimize campaigns
- Managing marketing budgets and tracking campaign performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Developing and executing targeted marketing plans to attract and engage new customers
✅ Overseeing the end-to-end execution of digital and traditional campaigns, ensuring they meet defined performance and compliance standards
✅ Collaborating with Product, Creative, Legal, and Compliance teams to develop compelling marketing offers while ensuring regulatory adherence
✅ Conducting market research and analysis to identify trends and opportunities, using data-driven insights to refine strategies and optimize campaigns
✅ Managing allocated marketing budgets to ensure effective resource use and cost-efficient campaign execution
✅ Monitoring and analyzing campaign performance metrics to provide actionable insights for continuous improvement
✅ Contributing to the test and learn strategy across campaigns, ensuring continuous growth and improvement across key metrics
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field
Experience: 5+ years of experience in acquisition marketing or related roles with a proven track record in campaign execution and performance analysis
Required Skills:
- Strong organizational, analytical, and communication skills
- Excels at collaborating in a team environment and managing multiple projects simultaneously
- Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies
Preferred Skills:
- Google Marketing Platform certification (plus but not mandatory)
- Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns
- Experience in Financial Services or a similar industry (plus but not mandatory)
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have proficiency in English and relevant marketing software tools.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Australia with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Education support
- Better giving programme with charity partners, Latitude matches dollar for dollar
- Community partner days
- Flexible work arrangements
- Hybrid set up - work from home & office
- 3 Days paid volunteer leave annually
- Paid community service leave
- Paid compassionate / bereavement leave
- Yearly salary reviews
Working Hours: Full-time, typically 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer finance and retail finance solutions
Company Size: 1,001-5,000 employees, which means applicants can expect a structured work environment with opportunities for collaboration and growth
Founded: 2015, with a history rooted in decades of experience in the financial services industry
Company Description:
- Latitude is an independent digital payments and finance company that combines start-up thinking with industry smarts
- They believe in transparency over transactions, lending to all Australians, and partnering with customers to help them shop and live better
- With over 2.4 million customers, Latitude is committed to helping people from all walks of life prosper
Company Specialties:
- Consumer finance
- Retail finance solutions
- Credit cards
- Personal loans
- Car loans
- Personal Insurance
- Promotional retail finance
- Interest-free retail finance
- Credit applications
- Credit authorisation
- Billing remittance
- Customer service processing
Company Website: www.latitudefinancial.com
ASSUMPTION: Latitude's focus on customer-centricity and innovation makes it an attractive employer for marketing professionals seeking to make an impact in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Creative, Legal, and Compliance
Work Arrangement: Hybrid, with a combination of work from home and office
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with other departments and gain a broader understanding of the business
- Chance to work on high-impact campaigns and make a significant contribution to the company's growth
ASSUMPTION: Given Latitude's focus on innovation and customer-centricity, this role offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): 130 Lonsdale St, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scene
- The city offers a high quality of life, with excellent education, healthcare, and recreational facilities
- Melbourne has a temperate oceanic climate, with warm summers and mild winters
Work Schedule: Full-time, with flexible hours and the option to work from home for part of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between work-life integration and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful acquisition campaigns you've managed in the past
- Research Latitude's company values and be prepared to discuss how your personal values align with theirs
- Be ready to discuss your approach to data-driven marketing and how you've used data insights to inform your strategies
ATS Keywords: Acquisition Marketing, Campaign Management, Cross-Functional Collaboration, Market Research, Budget Oversight, Performance Tracking, Optimisation, Analytical Skills, Communication Skills, Organisational Skills, Team Collaboration, Detail-Oriented, Data Insights, Digital Marketing, Project Management
ASSUMPTION: Given Latitude's focus on data-driven marketing, candidates should be prepared to discuss their experience with data analysis and interpretation.
🛠️ Tools & Technologies
- Google Marketing Platform (Google Ads, Google Analytics)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have proficiency in relevant marketing software tools and be willing to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Take Ownership
- Win Together
- Pursue Excellence
- Create Tomorrow
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and customer-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a customer-centric mindset and a passion for helping people prosper?
ASSUMPTION: Candidates who align with Latitude's company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Navigating a large organization with multiple departments and stakeholders, necessitating strong communication and collaboration skills
- Dealing with regulatory constraints and ensuring marketing campaigns comply with relevant laws and guidelines
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other acquisition marketing roles, this position offers a unique opportunity to work in the financial services industry and make a significant impact on the company's growth
- Unlike some other marketing roles, this position requires a strong focus on data analysis and interpretation, as well as a deep understanding of the financial services industry
- Career progression in this role may involve moving into a senior marketing leadership position or exploring opportunities in other departments within the company
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations for professional growth and development.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to attract new customers to Latitude's personal loan product
- Conducting market research to identify trends and opportunities in the consumer finance space and using data-driven insights to inform marketing strategies
- Managing a multi-channel campaign to promote Latitude's credit card product, ensuring it meets performance and compliance standards
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be an exhaustive list of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Latitude support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Latitude foster a culture of innovation and continuous improvement within the marketing department?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on acquisition marketing and campaign management
- Prepare examples of successful acquisition campaigns you've managed in the past, demonstrating your ability to develop and execute targeted marketing plans
- Research Latitude's company values and be prepared to discuss how your personal values align with theirs during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
