📌 Core Information
🔹 Job Title: Growth Marketing Manager (all genders)
🔹 Company: Babbel
🔹 Location: Berlin, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing activities across various channels like SEM, social media, and offline.
- Playing a vital role in planning, asset creation, execution, and measurement of marketing campaigns.
- Creating assets pragmatically and managing freelance resources as needed.
- Working in an interdisciplinary team to enhance the user experience.
- Thriving in a small, versatile, and experimental environment while benefiting from larger company resources.
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on digital marketing and content creation.
📋 Key Responsibilities
✅ Execute marketing activities on different channels such as SEM, social media, and offline.
✅ Play a vital role in the planning, asset creation, execution, and measurement of marketing campaigns.
✅ Create assets in a pragmatic way depending on the channel, building simple designs for ads, flyers, or videos for social media yourself or hiring and managing freelance support resources.
✅ Work in an interdisciplinary team, taking on related tasks to provide a great end-to-end user experience.
ASSUMPTION: This role may involve some project management and team coordination, as well as a strong focus on user experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3+ years of experience as a marketing manager, working with digital marketing tools (Google, Meta, TikTok).
Required Skills:
- Proven experience in digital marketing, with a strong focus on content creation and analytical skills.
- Ability to work in a small, versatile team and thrive in an experimental environment.
- Fluency in English; proficiency in Arabic or Ukrainian is a plus.
Preferred Skills:
- Experience in the migration space or related fields.
- Knowledge of the German language.
ASSUMPTION: Candidates with experience in the migration space or related fields may have a better understanding of the target audience and potential employers.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level marketing manager in Berlin).
Benefits:
- Flexible working hours and remote work options.
- Company pension scheme and health insurance contributions.
- Discounts on Babbel language courses and other perks.
Working Hours: Full-time (40 hours/week), with flexible working hours and the option to work from home occasionally.
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing manager in Berlin. Actual compensation may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Babbel is a language learning platform that focuses on creating mutual understanding through language. It operates in the e-learning providers industry.
Company Size: Babbel has 1,001-5,000 employees, providing a mid-sized company environment with ample resources but also a smaller team focus.
Founded: Babbel was founded in 2007 and has since grown to become one of the most popular language learning platforms worldwide.
Company Description:
- Babbel is driven by the purpose of creating mutual understanding through language, offering digital language learning products for consumers and businesses.
- The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement.
- Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology.
Company Specialties:
- E-learning and mobile apps.
- Online courses and language learning.
- Edtech and related services.
Company Website: http://www.babbel.com
ASSUMPTION: Babbel's focus on creating mutual understanding through language learning makes it an attractive option for candidates interested in promoting cultural exchange and global communication.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing and content creation.
Reporting Structure: The Growth Marketing Manager will work within an interdisciplinary team and report directly to the team lead or manager.
Work Arrangement: This is an on-site position based in Berlin, with the option for occasional remote work.
Growth Opportunities:
- As part of a new exploratory unit within the company, this role offers the chance to grow with the team and make a significant impact on the product's success.
- Babbel's mid-sized company environment provides ample opportunities for professional development and career advancement.
ASSUMPTION: This role offers growth opportunities as the team scales and the new product gains traction in the market.
🌍 Location & Work Environment
Office Type: Babbel's Berlin office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Andreasstraße 72, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on language learning and cultural exchange.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
- Berlin is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the option to work from home occasionally.
ASSUMPTION: Working in Berlin offers candidates the opportunity to live in a dynamic, multicultural city with a strong focus on language learning and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the hiring manager.
- On-site interview with the team, including a case study or practical exercise.
- Final interview with the team lead or manager.
Key Assessment Areas:
- Digital marketing skills and experience.
- Content creation and analytical skills.
- Cultural fit and alignment with Babbel's mission and values.
- Problem-solving and adaptability in a fast-paced, experimental environment.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and content creation skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability in a fast-paced environment.
- Showcase your understanding of Babbel's mission and values, and how your skills and experience align with the company's goals.
ATS Keywords: Digital Marketing, Content Creation, SEM, Social Media, Asset Creation, Marketing Manager, Growth Marketing, Language Learning, E-learning, Berlin
ASSUMPTION: Babbel's hiring process is designed to assess candidates' digital marketing skills, cultural fit, and problem-solving abilities in a fast-paced, experimental environment.
🛠️ Tools & Technologies
- Google Ads and Analytics.
- Meta Ads Manager and Facebook Insights.
- TikTok Ads Manager.
- Project management tools (e.g., Asana, Trello).
- Design tools (e.g., Canva, Adobe Creative Suite).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and content creation.
👔 Cultural Fit Considerations
Company Values:
- Driven by purpose: Creating mutual understanding through language.
- User-centric: Focus on the user experience and creating value for learners.
- Collaborative: Work together to achieve common goals and learn from one another.
- Experimental: Embrace a trial-and-error mindset and continuous learning.
Work Style:
- Small, versatile team with a focus on experimentation and rapid learning.
- Collaborative and interdisciplinary, working closely with other teams to enhance the user experience.
- Fast-paced and dynamic, with a strong focus on innovation and adaptation.
Self-Assessment Questions:
- Do you thrive in a small, versatile team and enjoy working in an experimental environment?
- Are you comfortable working in a fast-paced, dynamic setting with a strong focus on innovation and adaptation?
- Do you share Babbel's passion for creating mutual understanding through language and promoting cultural exchange?
ASSUMPTION: Candidates who align with Babbel's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Working in a small, versatile team may require candidates to take on additional responsibilities and adapt to changing priorities.
- The experimental nature of the role may involve some trial and error, with a focus on rapid learning and adaptation.
- The target audience for this new product may have unique needs and preferences, requiring candidates to develop a deep understanding of the migration space and potential employers.
- Candidates may need to manage freelance resources and coordinate with other teams to ensure a great end-to-end user experience.
ASSUMPTION: These challenges are inherent to the role and its focus on experimentation, rapid learning, and adaptation in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions, but with a stronger focus on digital marketing, content creation, and working in an interdisciplinary team to enhance the user experience.
- Unlike some other marketing roles, this position is part of a new exploratory unit within the company, offering the chance to grow with the team and make a significant impact on the product's success.
- Career paths for this role may include advancement to senior marketing roles, team leadership, or other related positions within Babbel or the broader language learning industry.
ASSUMPTION: This role offers unique opportunities for growth and development within Babbel's mid-sized company environment and the broader language learning industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new blended learning German course for migrants.
- Creating assets for various channels, such as simple designs for ads, flyers, or videos for social media, and managing freelance resources as needed.
- Collaborating with other teams to enhance the user experience and ensure a seamless end-to-end learning journey.
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Growth Marketing Manager role at Babbel.
❓ Key Questions to Ask During Interview
- Can you describe the target audience for this new product and how it differs from Babbel's existing user base?
- How does this new exploratory unit fit into Babbel's broader organizational structure, and what opportunities exist for growth and collaboration with other teams?
- What is the expected timeline for the launch of this new product, and how will the marketing strategy adapt as the product evolves?
- How does Babbel support the professional development and career advancement of its employees, particularly in mid-sized teams like this one?
- What is the company's approach to work-life balance, and how does it support employees working in a fast-paced, experimental environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess whether the position aligns with their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your digital marketing experience, content creation skills, and alignment with Babbel's mission and values.
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability in a fast-paced, experimental environment.
- Showcase your understanding of the migration space and potential employers, and how your skills and experience can contribute to the success of this new product.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
