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Ads Perf Specialist - US, AST Growth

Amazon
Full-time
On-site
Bangalore, Karnātaka, India
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Ads Performance Specialist - US, AST Growth

πŸ”Ή Company: Amazon

πŸ”Ή Location: Bengaluru, Karnataka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site (Remote OK)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving advertiser success through campaign optimization and opportunity identification
  • Cross-functional collaboration with Sales and other Amazon partners
  • Data analysis and insights development to create meaningful proposals
  • Campaign management across various Amazon advertising products

ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to thrive in ambiguous situations. Previous experience in advertising or a related field is preferred but not required.

πŸ“‹ Key Responsibilities

βœ… Become an expert on Amazon solutions and adapt recommendations based on advertiser needs

βœ… Monitor campaign performance, implement solutions, track performance, and optimize against advertiser goals

βœ… In-depth data analysis to develop actionable insights and recommendations for campaigns

βœ… Work cross-functionally with Sales and other Amazon partners to deliver towards business goals

βœ… Collaborate closely with Account Managers to determine optimal support for the customer portfolio

βœ… Analyze data and trends to create meaningful insights for clients. Report key performance indicators and value delivered for customers. Create proposals to represent solutions designed around client goals

βœ… Provide campaign management support across various Amazon advertising products

ASSUMPTION: The role involves a significant amount of data analysis and requires strong analytical skills. Excellent communication skills are also essential to effectively collaborate with internal partners and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in advertising, marketing, or a related field

Required Skills:

  • Strong analytical thinking
  • Campaign management experience
  • Data analysis skills
  • Excellent communication skills
  • Stakeholder management experience
  • Proposal creation skills
  • Problem-solving skills
  • Customer engagement experience
  • Advertising solutions knowledge
  • Cross-functional work experience
  • Insights development skills

Preferred Skills:

  • Experience with Amazon advertising products
  • Fluency in English

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience in advertising or a related field may also be considered. Fluency in English is required for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 5,00,000 - 7,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Paid time off
  • Maternity and paternity leave
  • Employee discounts

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in Bellevue, Washington, USA)

Company Description:

  • Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
  • The company is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
  • Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

  • E-commerce platform
  • Cloud computing services (Amazon Web Services)
  • Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
  • Artificial intelligence (Alexa, Amazon Echo, etc.)

Company Website: https://www.amazon.com/

ASSUMPTION: Amazon is a large, multinational company with a wide range of products and services. This role is focused on the advertising aspect of the business, which is a growing area for the company.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level (Based on experience requirements)

Reporting Structure: This role reports directly to the Ads Performance Manager

Work Arrangement: On-site with remote work options available (Remote OK)

Growth Opportunities:

  • Progression to senior roles within the Ads Performance team
  • Opportunities to work on high-impact projects and gain exposure to various aspects of the business
  • Potential to transition to other teams or roles within Amazon

ASSUMPTION: This role offers opportunities for career growth and development within the Ads Performance team and across Amazon.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

  • Bengaluru is the capital city of the Indian state of Karnataka
  • The city is known for its thriving tech industry and is home to many multinational corporations
  • Bengaluru has a tropical savanna climate with distinct wet and dry seasons

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (IST) with flexible work arrangements

ASSUMPTION: The work environment is a corporate office setting with a focus on collaboration and teamwork. The office is located in Bengaluru, a major tech hub in India.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the team
  • Final round interview with the Ads Performance Manager

Key Assessment Areas:

  • Analytical skills
  • Communication skills
  • Problem-solving skills
  • Customer focus

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on advertising, marketing, or related fields
  • Prepare for behavioral and situational interview questions that assess your analytical, communication, and problem-solving skills
  • Research Amazon's advertising products and be prepared to discuss how you can contribute to their success

ATS Keywords: Advertising, Campaign Management, Data Analysis, Insights Development, Proposal Creation, Customer Engagement, Amazon Advertising Products

ASSUMPTION: The application process involves several rounds of interviews, focusing on assessing the candidate's analytical, communication, and problem-solving skills. Researching Amazon's advertising products and preparing for behavioral and situational interview questions is essential for success.

πŸ› οΈ Tools & Technologies

  • Amazon advertising products (DSP, Audio Ads, Streaming TV, IMDB, Devices, Prime Video Ads, Sponsored Products, Sponsored Brands, Sponsored Display, etc.)
  • Data analysis tools (Excel, SQL, Tableau, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with Amazon's advertising products and data analysis tools is required for this role. Previous experience with these tools is preferred but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Collaborative and team-oriented
  • Data-driven decision making
  • Fast-paced and innovative
  • Customer-centric

Self-Assessment Questions:

  • How do you stay organized and manage multiple projects simultaneously?
  • Can you provide an example of a time when you had to analyze complex data to make a decision?
  • How do you handle feedback and criticism, and how do you use it to improve your work?

ASSUMPTION: Amazon values a customer-centric, data-driven, and collaborative work environment. Candidates should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

  • Working with a large volume of data and complex advertising products
  • Managing multiple client relationships and expectations
  • Adapting to a fast-paced and dynamic work environment
  • Collaborating effectively with cross-functional teams

ASSUMPTION: This role presents challenges related to data management, client relationships, work environment, team collaboration, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Compared to other advertising roles, this position focuses more on campaign optimization and data analysis
  • Amazon's advertising products are unique and require specific knowledge and expertise
  • Career progression in this role may lead to senior roles within the Ads Performance team or transitions to other teams within Amazon

ASSUMPTION: This role differs from other advertising roles in its focus on campaign optimization and data analysis. Amazon's advertising products are unique, and career progression may lead to senior roles or transitions to other teams within the company.

πŸ“ Sample Projects

  • Optimizing an Amazon advertising campaign for a major retailer to increase sales and brand awareness
  • Analyzing customer data to identify trends and develop targeted advertising strategies
  • Creating a proposal for a new advertising product launch, including market research, competitive analysis, and recommended pricing

ASSUMPTION: These sample projects illustrate the data analysis, campaign optimization, and proposal creation aspects of the role. Candidates should be prepared to discuss their relevant experience and skills in these areas.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day in the life of an Ads Performance Specialist?
  • How does this role collaborate with other teams within Amazon?
  • What opportunities are there for growth and development within the Ads Performance team?
  • How does Amazon support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I prepare for them?

ASSUMPTION: These interview questions help candidates understand the day-to-day responsibilities, team dynamics, growth opportunities, work-life balance, and challenges of the role. Asking these questions demonstrates preparation and engagement with the hiring process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant experience and skills in advertising, marketing, or related fields
  • Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
  • Prepare for behavioral and situational interview questions that assess your analytical, communication, and problem-solving skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.