📌 Core Information
🔹 Job Title: Associate Manager, Marketing Innovation (New Channel Growth)
🔹 Company: Agoda
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
- Conducting end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
- Designing and implementing experiments (e.g., A/B tests) to evaluate campaign effectiveness and drive data-driven decisions
- Collaborating with various business functions to identify opportunities, analyze trends, and interpret complex data sets
- Communicating complex findings, performance updates, and strategic recommendations to key stakeholders, including senior management
ASSUMPTION: This role requires a strong focus on data analysis and interpretation, as well as excellent communication skills to convey insights effectively to stakeholders.
📋 Key Responsibilities
✅ Spearhead the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
✅ Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
✅ Design and implement experiments (e.g., A/B tests) to evaluate campaign effectiveness and drive data-driven decisions
✅ Collaborate with various business functions to identify opportunities, analyze trends, and interpret complex data sets
✅ Communicate complex findings, performance updates, and strategic recommendations to key stakeholders, including senior management
ASSUMPTION: The role may involve working with diverse teams and stakeholders, requiring strong interpersonal skills and the ability to adapt to different working styles.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance (preferred)
Experience: 5+ years in Data Analyst position or otherwise in projects involving big data, preferably in the tech, e-commerce, or digital marketing industry
Required Skills:
- Extensive experience in data analysis and interpretation
- Proficient in business intelligence tools and data warehouse, i.e., SQL, Tableau, and MS Excel
- Strong analytical skills with the ability to translate data into actionable insights
- Innovative problem-solving skills with the ability to tackle complex challenges in a non-linear fashion
- Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
- Proven strong commercial acumen and stakeholder management skills
Preferred Skills:
- Experience in digital or social media marketing
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate with diverse stakeholders.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Thailand with 5-10 years of experience, the estimated salary range is THB 1,500,000 - 2,500,000 per year (approximately USD 45,000 - 75,000).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global exposure and collaboration with diverse teams
Working Hours: Full-time position, typically 40 hours per week, with flexibility based on project demands and team needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda operates in the online travel booking industry, focusing on accommodations, flights, and more. The company is part of Booking Holdings and competes with other major players like Booking.com, Expedia, and Airbnb.
Company Size: Agoda has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Agoda was founded in 2005 in Thailand and has since expanded globally, with offices across Asia Pacific, the Middle East, Europe, and the Americas.
Company Description:
- Agoda is an online travel booking platform that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.
- The company aims to make travel easy and rewarding for more travelers by offering best-value deals and bridging the world through travel.
- Agoda fosters a data-driven culture and encourages innovation and collaboration among its diverse workforce.
Company Specialties:
- Online travel booking
- Data analysis and interpretation
- Marketing strategy and innovation
- Global expansion and collaboration
Company Website: careersatagoda.com
ASSUMPTION: Agoda's global presence and diverse workforce offer unique opportunities for candidates to gain international experience and exposure to different cultures.
📊 Role Analysis
Career Level: This role is at the management level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Associate Manager, Marketing Innovation reports directly to the Marketing Innovations Team Lead and collaborates with various business functions, including marketing, product, and data science teams.
Work Arrangement: This is an on-site role based in Bangkok, Thailand, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the Marketing Innovations Team or other departments
- Expansion of responsibilities and team leadership opportunities
- Cross-functional projects and collaborations with other teams and departments
ASSUMPTION: Agoda's large size and diverse range of departments offer ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 20 Cecil Street, #1401, GSH Plaza, Singapore, Singapore 049705, SG (main headquarters); Bangkok, TH (relevant to this role)
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business ecosystem and numerous opportunities for professional networking and growth
- The city offers a mix of modern infrastructure and traditional culture, providing a unique living experience for expats and locals alike
- Bangkok is well-connected by public transportation, making it easy for employees to commute to and from the office
Work Schedule: Agoda operates on a standard business hours schedule, with flexibility based on project demands and team needs
ASSUMPTION: Bangkok's dynamic business environment and Agoda's global presence provide ample opportunities for professional growth and development in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- On-site or virtual interview with the hiring manager and team members to evaluate skills and experience
- Final round interview with senior leadership to discuss the role's fit within the organization's strategic goals
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and strategic thinking abilities
- Cultural fit and alignment with Agoda's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in data analysis and interpretation by providing specific examples from your past projects
- Showcase your communication skills by crafting a well-structured and persuasive cover letter that addresses the role's requirements and your qualifications
ATS Keywords: Data Analysis, SQL, Tableau, MS Excel, Marketing Strategy, Data-Driven Decisions, Stakeholder Management, Business Intelligence, Python, R, A/B Tests, Marketing Innovation
ASSUMPTION: Agoda's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SQL
- Tableau
- MS Excel
- Python
- R
- Business intelligence tools and data warehouse
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The required tools and technologies for this role may evolve over time as Agoda continues to innovate and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Global perspective and cultural sensitivity
Work Style:
- Agoda fosters a fast-paced, dynamic work environment that encourages initiative and innovation
- The company values a data-driven approach to problem-solving and decision-making
- Agoda promotes a culture of open communication, collaboration, and continuous learning
Self-Assessment Questions:
- How do your personal values align with Agoda's company values, particularly data-driven decision-making and innovation?
- How comfortable are you working in a fast-paced, dynamic environment that requires adaptability and quick decision-making?
- How do you approach collaboration and teamwork, particularly when working with diverse teams and stakeholders?
ASSUMPTION: Agoda's cultural fit assessment focuses on identifying candidates who can thrive in a data-driven, innovative, and collaborative work environment.
⚠️ Potential Challenges
- The role may require working with large, complex datasets, which can be time-consuming and challenging to analyze effectively
- Agoda's fast-paced work environment may demand long hours and tight deadlines, potentially leading to increased stress and workload
- The role may involve collaborating with various business functions, requiring strong communication and stakeholder management skills to navigate different working styles and priorities
- Bangkok's traffic congestion and high cost of living may present challenges for some candidates, depending on their personal circumstances and preferences
ASSUMPTION: These potential challenges are inherent to the role and the work environment, and candidates should carefully consider their personal preferences and capabilities when applying.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on data analysis and interpretation, requiring a higher level of technical proficiency
- Agoda's global presence and diverse workforce offer unique opportunities for international exposure and collaboration, setting it apart from other companies in the industry
- Career progression in this role may follow a path focused on marketing strategy and innovation, with opportunities to specialize in data-driven marketing or transition into leadership positions within the organization
ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on data-driven decision-making and innovation sets it apart in the industry.
📝 Sample Projects
- Developing and executing a data-driven strategy to identify and capitalize on new and emerging marketing channels for Agoda
- Conducting a comprehensive analysis of user behavior and market trends to inform marketing strategy and channel optimization
- Designing and implementing A/B tests to evaluate the effectiveness of marketing campaigns and drive data-driven decisions
ASSUMPTION: These sample projects illustrate the data-driven, innovative, and collaborative nature of the role, focusing on marketing strategy and channel growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Innovations Team, and how this role fits within the broader organization?
- How does Agoda support the professional growth and development of its employees, particularly in this role?
- What are the key priorities and challenges facing the Marketing Innovations Team in the near term, and how does this role contribute to addressing them?
- How does Agoda foster a data-driven culture, and what specific initiatives are in place to promote data-driven decision-making and innovation?
- What are the most important qualities and skills for success in this role, and how does Agoda assess these qualities during the interview process?
ASSUMPTION: These key questions help candidates better understand the role's requirements, the team's dynamics, and Agoda's culture, enabling them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your data analysis and interpretation abilities, as well as your communication and problem-solving skills
- Prepare examples of your past projects that demonstrate your proficiency in data analysis and interpretation, as well as your ability to drive data-driven decisions and communicate complex findings effectively
- Research Agoda's company culture and values, and be prepared to discuss how your personal values align with the organization's mission and goals
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
