Ads Performance Manager, Growth CB CN

📌 Core Information

🔹 Job Title: Ads Performance Manager, Growth CB CN

🔹 Company: Amazon

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing a portfolio of advertiser accounts to help them meet advertising goals
• Identifying optimization opportunities and implementing solutions
• Collaborating with internal teams to improve Amazon Advertising products
• Building strong relationships with stakeholders and clients
• Working in a fast-paced, challenging environment

ASSUMPTION: This role requires a balance of analytical skills, communication skills, and client management skills. It is ideal for someone who enjoys problem-solving, multitasking, and working in a dynamic environment.

📋 Key Responsibilities

✅ Own and manage a portfolio of advertiser accounts, including Standard and High Value advertisers

✅ Lead calls with advertisers, driving discussions using a preset agenda as necessary

✅ Analyze account performance against key metrics to identify and implement optimization solutions

✅ Identify opportunities to improve Amazon Advertising products based on customer feedback, data analysis, and feature gaps with competitive products

✅ Establish strong relationships and trust with local and global stakeholders

✅ Work with external teams, such as Sales & Marketing and Product teams, to identify and solve issues blocking advertiser performance

ASSUMPTION: The role involves a mix of account management, data analysis, and client communication. It requires strong organizational skills and the ability to manage multiple priorities simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a business discipline

Experience: More than 2 years of work experience in sales/marketing, with a proven track record of managing clients and exceeding goals

Required Skills:

• Excellent verbal and written communication skills in English
• Strong analytical skills and data interpretation
• Proficient in Microsoft Office applications (Excel, Access, Word, PowerPoint)
• Desire to work in a fast-paced, challenging environment

Preferred Skills:

• Master's degree in Digital Advertising or other related disciplines
• Experience in e-commerce or retail industry
• Experience in data analysis and making business recommendations
• Experience in online advertising and a proven track record of delivering results

ASSUMPTION: The role requires a strong educational background in business, along with relevant work experience in sales or marketing. Preferred skills include advanced degrees, industry-specific experience, and a proven track record in digital advertising.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an Ads Performance Manager role in Shanghai, the estimated salary range is ¥300,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary based on experience and performance. Benefits are typical for a large corporation and may include health insurance, retirement savings, paid time off, and employee discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce and technology sectors, with a focus on online retail, cloud computing, digital streaming, and artificial intelligence.

Company Size: Amazon is a large corporation with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce
• Cloud computing
• Digital streaming
• Artificial intelligence
• Advertising

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, multinational corporation with a diverse range of products and services. It is known for its innovative culture and commitment to customer satisfaction.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Ads Performance Manager reports directly to the Ad Success Team (AST) and works closely with internal teams, such as Sales & Marketing and Product teams, as well as external clients.

Work Arrangement: This is an on-site role based in Shanghai, with flexibility for remote work as needed.

Growth Opportunities:

• Advancement to senior roles within the Ad Success Team or other internal teams
• Expansion of responsibilities to include management of junior team members
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers opportunities for career growth and development within the company. The specific growth opportunities will depend on the individual's performance and the needs of the business.

🌍 Location & Work Environment

Office Type: Amazon's Shanghai office is a modern, collaborative workspace with a focus on employee comfort and productivity.

Office Location(s): The role is based in Amazon's Shanghai office, with the possibility of working from other Amazon offices in China or remotely as needed.

Geographic Context:

• Shanghai is a major city in China with a population of over 24 million people.
• The city is a major economic hub and a center for technology, finance, and shipping.
• Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, the role may require occasional work outside of standard hours to meet client needs.

ASSUMPTION: The work environment is modern and collaborative, with a focus on employee comfort and productivity. The geographic context of Shanghai offers a dynamic and vibrant city with a mix of traditional and modern culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and client management experience
• Cultural fit and alignment with Amazon's leadership principles
• Technical skills and proficiency in relevant tools and technologies

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on client management and data analysis
• Prepare for behavioral interview questions that focus on your problem-solving skills and client management experience
• Demonstrate your passion for online advertising and your understanding of the Amazon Advertising platform

ATS Keywords: Advertising, Marketing, Client Management, Data Analysis, Optimization, Amazon Advertising, Sales, Client Success, Stakeholder Management, Problem Solving, Communication Skills

ASSUMPTION: The interview process is designed to assess the candidate's analytical skills, communication skills, and cultural fit. The specific assessment areas and interview questions may vary depending on the role and the hiring manager.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Access, Word, PowerPoint)
• Amazon Advertising Platform
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the individual's responsibilities and the needs of the business. However, proficiency in Microsoft Office Suite and the Amazon Advertising Platform is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you have a strong commitment to customer satisfaction and a passion for driving results?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities simultaneously?
• Do you have strong analytical skills and the ability to interpret data to make business recommendations?
• Are you a strong communicator with excellent verbal and written communication skills in English?

ASSUMPTION: Amazon values a customer-centric, data-driven, and innovative work culture. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• The role may require working with difficult clients or managing challenging account performance issues
• The fast-paced nature of the role may lead to long hours or tight deadlines
• The role may require working with a diverse range of internal and external stakeholders, which can be challenging to manage
• The role is based in Shanghai, which may present cultural or language barriers for candidates who are not familiar with the local environment

ASSUMPTION: The potential challenges of this role are related to the fast-paced nature of the work, the diverse range of stakeholders, and the cultural and language barriers that may be present in a multinational corporation.

📈 Similar Roles Comparison

• Compared to other account management roles, this role places a greater emphasis on data analysis and optimization
• Compared to other advertising roles, this role requires a stronger focus on client management and stakeholder communication
• Compared to other roles within Amazon, this role offers opportunities for career growth and advancement within the Ad Success Team or other internal teams

ASSUMPTION: This role is unique in its focus on data-driven account optimization and client management within the Amazon Advertising platform. It offers opportunities for career growth and advancement within the company, but may present different challenges and rewards compared to other roles.

📝 Sample Projects

• Developing and implementing a data-driven optimization strategy for a high-value client
• Collaborating with the product team to identify and address feature gaps in the Amazon Advertising platform based on customer feedback
• Conducting a comprehensive account performance review and developing a strategic plan to improve results for a portfolio of Standard advertisers

ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and initiatives that an Ads Performance Manager might undertake in this role. The specific projects and initiatives may vary depending on the individual's responsibilities and the needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of an Ads Performance Manager in this role?
• How does the Ad Success Team collaborate with other internal teams, such as Sales & Marketing and Product teams?
• What are the most challenging aspects of this role, and how does the company support its employees in overcoming these challenges?
• What opportunities are there for growth and advancement within the Ad Success Team or other internal teams?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities of the role, the company culture, and the opportunities for growth and advancement. The specific questions may vary depending on the individual's interests and the hiring manager's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, with a focus on client management, data analysis, and advertising
• Prepare a cover letter that demonstrates your passion for online advertising and your understanding of the Amazon Advertising platform
• If applicable, prepare examples or a portfolio that showcases your relevant work and achievements
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.