Advisor, Group Marketing Strategy

📌 Core Information

🔹 Job Title: Advisor, Group Marketing Strategy

🔹 Company: Desjardins

🔹 Location: 1, Complexe Desjardins, Montréal, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and updating products and services to meet member/client needs
• Analyzing market needs and implementing product and service marketing strategies
• Serving as a resource person to clients and partners, advising on development projects
• Recommending solutions to improve or optimize standards, policies, and programs

ASSUMPTION: This role requires a balance of analytical, interpersonal, and project management skills. It involves working with various stakeholders and requires a strong understanding of the organization's objectives and priorities.

📋 Key Responsibilities

✅ Lead development projects, initiatives, and activities, diagnosing issues, challenges, and needs to determine target outcomes

✅ Develop and help implement objectives, solutions, and action plans

✅ Analyze data, conduct studies, make recommendations, and write summaries

✅ Serve as a resource person to clients and partners, advising on important development projects and interventions

✅ Recommend solutions to improve or optimize standards, policies, and programs

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder communication. It requires the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of four years of relevant experience

Required Skills:

• Analytical skills
• Interpersonal savvy
• Customer focus
• Action oriented
• Market analysis
• Project management
• Problem-solving
• Stakeholder interaction

Preferred Skills:

• Bilingualism (French and English)
• Experience in the financial services industry

ASSUMPTION: While a Bachelor's degree is required, other combinations of qualifications and relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: CAD 75,000 - 95,000 per year (Based on industry standards for a Marketing Advisor role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, typically 35-40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Montreal. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.

Company Size: 10,001+ employees. As a large organization, Desjardins offers numerous opportunities for career growth and development.

Founded: 1900. Desjardins has a long history and a strong reputation in the Canadian financial services industry.

Company Description:

• Desjardins Group offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
• It is ranked among the world's strongest banks and has some of the highest capital ratios and credit ratings in the industry.
• Desjardins is committed to equity, diversity, and inclusion, and offers accommodations at any stage in the recruitment process.

Company Specialties:

• Services financiers

Company Website: www.desjardins.com

ASSUMPTION: Desjardins is a large, established financial institution with a strong commitment to its employees and members.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and strategic thinking.

Reporting Structure: This role reports to the Director of Marketing Strategy.

Work Arrangement: Hybrid. This role requires on-site work at the Complexe Desjardins in Montreal, with the option for remote work.

Growth Opportunities:

• Potential advancement to senior marketing roles within the organization
• Opportunities to work on diverse projects and gain experience in different areas of marketing
• Training and development opportunities to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Complexe Desjardins, Montreal.

Office Location(s): 1, Complexe Desjardins, Montréal, Canada

Geographic Context:

• Montreal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
• The Complexe Desjardins is a bustling, mixed-use development in the heart of downtown Montreal, offering easy access to public transportation, shops, restaurants, and other amenities.
• Montreal has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, typically 35-40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The work environment at Desjardins is collaborative and inclusive, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Analytical skills
• Interpersonal skills
• Problem-solving abilities
• Cultural fit and alignment with Desjardins' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your analytical skills and problem-solving abilities
• Research Desjardins and be ready to discuss how your values align with the company's

ATS Keywords: Marketing strategy, market analysis, product development, stakeholder communication, project management, problem-solving, customer focus, action oriented, interpersonal savvy

ASSUMPTION: The application process at Desjardins is thorough and designed to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Member-centric
• Integrity
• Expertise
• Innovation
• Teamwork

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Inclusive

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Desjardins values candidates who are aligned with their member-centric culture and demonstrate a strong work ethic and commitment to excellence.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and balancing their needs and expectations
• Adapting to a large, complex organization with a diverse range of products and services
• Working in a bilingual environment and communicating effectively with both French and English speakers

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this role has a stronger focus on strategy and analysis, with less emphasis on day-to-day tactical execution
• In the financial services industry, this role may involve more complex products and services than in other industries
• Career progression may involve moving into senior marketing roles or specializing in a specific area of marketing

ASSUMPTION: This role offers a unique blend of strategic and analytical work, with the opportunity to make a significant impact on the organization's marketing efforts.

📝 Sample Projects

• Conducting a market analysis to identify opportunities for a new product launch
• Developing and implementing a marketing strategy to increase customer engagement with an existing product
• Collaborating with cross-functional teams to optimize marketing processes and improve efficiency

ASSUMPTION: These projects are intended to provide examples of the types of initiatives the candidate may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most pressing challenges facing the marketing department, and how can this role help address them?
• How does Desjardins support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Desjardins foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your analytical skills and problem-solving abilities
• Research Desjardins and be ready to discuss how your values align with the company's
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.