Affiliate Marketing Lead, North America

📌 Core Information

🔹 Job Title: Affiliate Marketing Lead, North America

🔹 Company: LotusFlare, Inc.

🔹 Location: Santa Clara, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (North America, Europe, Asia-Pacific)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global affiliate & influencer marketing strategy
• Building and optimizing the U.S. affiliate marketing program as a model for global rollout
• Managing and mentoring regional affiliate & influencer marketing managers
• Analyzing campaign performance and ensuring compliance across markets
• Collaborating with global brand, product, and growth teams to align on promo calendars

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead cross-functional initiatives and remote teams.

📋 Key Responsibilities

✅ Own global affiliate & influencer marketing strategy and roadmap

✅ Build and optimize the U.S. affiliate marketing program as the foundational model for global rollout

✅ Manage and mentor Affiliate & Influencer Marketing Managers in Europe and Asia-Pacific, driving consistency and local adaptation

✅ Develop scalable systems for tracking, attribution, payouts, and performance

✅ Collaborate with global brand, product, and growth teams to align on promo calendars

✅ Set creative and operational guidelines for local influencer partnerships

✅ Manage budgets and agency/vendor relationships across markets

✅ Analyze global KPIs – ROAS, CAC, conversion rate – and provide strategic recommendations

✅ Ensure regional compliance and brand alignment in partnership execution

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and global execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years experience in affiliate or performance partnership marketing, preferably in a global capacity

Required Skills:

• Proven success building or scaling affiliate/influencer programs in mature markets
• Familiarity with platforms like Impact, Adjust, and GA4
• Able to lead cross-functional initiatives and guide remote teams
• Strong analytical skills and business judgment

Preferred Skills:

• Experience in consumer tech, travel, telecom, or marketplaces
• Fluency in one or more regional languages beyond English

ASSUMPTION: The ideal candidate will have a proven track record in global affiliate marketing, with a strong analytical mindset and the ability to lead cross-functional teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 USD per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO
• Flexible work arrangements
• Gym membership reimbursement

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mobile growth, engagement, and digital customer experience

Company Size: 201-500 employees (mid-sized)

Founded: 2014, with headquarters in Santa Clara, California

Company Description:

• LotusFlare’s mission is to design, build, and continuously advance a digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises.
• LotusFlare Digital Network Operator® (DNO™) Cloud is a cloud-native business support system (BSS) for communications and media services providers enabling them to innovate freely, better engage with their customers, and reduce operational costs.

Company Specialties:

• Mobile Growth
• Engagement
• Internet
• BSS
• Telco Cloud
• 5G
• eSIM
• and Digital Customer Experience

Company Website: http://www.lotusflare.com

ASSUMPTION: LotusFlare is a dynamic, growing company with a strong focus on innovation and customer experience, making it an attractive place for professionals seeking to make an impact in the tech industry.

📊 Role Analysis

Career Level: Mid-career to senior-level role, with potential for growth into a global leadership position

Reporting Structure: This role reports directly to the VP of Marketing or a similar executive, with potential for managing regional teams

Work Arrangement: Remote OK, with a strong preference for candidates based in North America, Europe, or Asia-Pacific

Growth Opportunities:

• Potential to expand the role's scope and influence as the company grows
• Opportunities to lead regional teams and drive global strategy
• Career progression into senior marketing leadership positions

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape global marketing strategy and lead regional teams.

🌍 Location & Work Environment

Office Type: Hybrid (with a strong preference for remote work)

Office Location(s): Santa Clara, California, United States (with additional offices in Belgrade, Serbia; Waterloo, Canada; North York, Canada; Kyiv, Ukraine; Singapore; and Jakarta, Indonesia)

Geographic Context:

• Santa Clara is located in the heart of Silicon Valley, with easy access to major tech hubs
• The company has a strong global presence, with offices in Europe, Asia, and North America
• Remote work is encouraged, with a focus on asynchronous communication and work-life balance

Work Schedule: Flexible, with a focus on results and output rather than hours worked

ASSUMPTION: The company's hybrid work environment and global presence offer candidates the opportunity to work remotely and collaborate with a diverse, international team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final round interview with the VP of Marketing or a similar executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global marketing perspective
• Analytical skills and data-driven decision-making
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with LotusFlare's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of global affiliate marketing trends and best practices
• Showcase your ability to lead cross-functional initiatives and drive global growth
• Prepare for behavioral interview questions that focus on leadership, strategic planning, and data analysis

ATS Keywords: Affiliate Marketing, Influencer Marketing, Performance Marketing, Global Strategy, Cross-Functional Leadership, Data Analysis, Campaign Management, Budget Management, Team Management, Compliance, Brand Alignment, Tracking Systems, Attribution, Payouts, Creative Guidelines, Partnerships

ASSUMPTION: The interview process will focus on assessing your strategic mindset, analytical skills, and leadership abilities, with a strong emphasis on global marketing experience.

🛠️ Tools & Technologies

• Impact
• Adjust
• GA4
• Various marketing automation and CRM platforms
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be a quick learner and able to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Strategic and forward-thinking
• Collaborative and cross-functional
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you approach developing and executing global marketing strategies?
• Can you provide an example of a time when you led a cross-functional initiative to drive global growth?
• How do you ensure regional compliance and brand alignment in partnership execution?

ASSUMPTION: LotusFlare values a strong cultural fit, with an emphasis on innovation, collaboration, and customer-centricity. Candidates should be able to thrive in a dynamic, global work environment.

⚠️ Potential Challenges

• Managing remote teams across multiple time zones
• Balancing global strategy with regional adaptation
• Ensuring compliance and brand alignment in partnership execution
• Keeping up with rapidly evolving affiliate and influencer marketing trends

ASSUMPTION: These challenges require strong leadership, strategic planning, and adaptability. The ideal candidate will have experience navigating similar challenges in a global marketing role.

📈 Similar Roles Comparison

• This role differs from related positions in its global scope and strategic focus, requiring a strong understanding of regional markets and cultural nuances
• Industry-specific context is crucial for success in this role, with a focus on mobile growth, engagement, and digital customer experience
• Career path comparison: This role offers significant growth potential, with the opportunity to lead regional teams and drive global strategy

ASSUMPTION: The ideal candidate will have experience in global affiliate marketing, with a strong analytical mindset and the ability to lead cross-functional teams.

📝 Sample Projects

• Developing and executing a global affiliate marketing strategy that drives growth and improves ROAS in key markets
• Building and optimizing the U.S. affiliate marketing program as a model for global rollout, with a focus on scalability and efficiency
• Managing and mentoring regional affiliate marketing managers, with a focus on driving consistency and local adaptation

ASSUMPTION: These projects require strong leadership, strategic planning, and adaptability. The ideal candidate will have experience managing global marketing teams and driving growth in mature markets.

❓ Key Questions to Ask During Interview

• How does LotusFlare support the growth and development of its marketing team members?
• Can you describe the company's approach to global marketing strategy and execution?
• How does LotusFlare ensure regional compliance and brand alignment in partnership execution?
• What are the key priorities for this role in the first 30-60-90 days?
• How does LotusFlare foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions will help you better understand the company's approach to global marketing, team development, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on leadership, strategic planning, and data analysis
• Research global affiliate marketing trends and best practices to demonstrate your expertise
• Follow up with the hiring manager one week after your initial application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.