📌 Core Information
🔹 Job Title: Affiliate Regional Marketing Manager
🔹 Company: DigitalOcean
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Global affiliate network expansion and management
- Strategic SaaS inbound marketing and email automation
- Partner recruitment, growth, and retention
- Data-driven optimization and performance analysis
ASSUMPTION: This role requires a strategic mindset with a blend of execution skills, as well as strong communication and negotiation abilities.
📋 Key Responsibilities
✅ Develop and implement a global affiliate growth strategy that aligns with business objectives and brand positioning to expand the network.
✅ Identify, recruit, and manage high-potential affiliate partners through affiliate networks, content collaborations, and strategic alliances.
✅ Develop and optimize nurture campaigns for affiliates using personalized email flows for onboarding, activation, engagement, and retention.
✅ Create targeted campaigns to reactivate dormant affiliates and boost performance for existing ones.
✅ Negotiate and secure partnerships with new partners, including CPA structures, sales commitments, premium placements, and listing opportunities.
✅ Build and maintain strong relationships with top affiliates, influencers, and sub-affiliate networks to drive consistent performance.
✅ Monitor affiliate performance, analyze data, and implement strategies to improve conversion rates, engagement, and overall ROI.
✅ Create inspiring and educational content for affiliates, and actively engage in relevant communities to establish DigitalOcean as a leader in the space.
✅ Ensure affiliate activities comply with company policies, mitigate fraud, and maintain program integrity.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and relationship management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in affiliate marketing with a focus on SaaS, global affiliate networks, and inbound marketing strategies
Required Skills:
- Proven experience in scaling affiliate programs and integrating them with broader inbound marketing campaigns
- Strong understanding of email lifecycle flows (onboarding, activation, retention) and tools like HubSpot, Marketo, or similar platforms
- Data-driven approach with a results-oriented mindset
- Exceptional communication and negotiation skills with a track record of building and nurturing partnerships globally
- Experience creating affiliate-targeted content and engaging with relevant communities
Preferred Skills:
- Fluency in Portuguese (or other local languages) for better communication with regional affiliates
- Experience working remotely in a global team
ASSUMPTION: Strong proficiency in email automation and data analysis is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (AI estimate based on market data and experience level)
Benefits:
- Competitive array of benefits
- Employee Assistance Program
- Local Employee Meetups
- Flexible Time Off Policy
- Reimbursement for relevant conferences, training, and education
- Access to LinkedIn Learning's 10,000+ courses
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: DigitalOcean is a cloud computing company that simplifies cloud infrastructure for developers and businesses. They offer a range of services, including cloud servers, virtual hosting, and managed databases.
Company Size: DigitalOcean has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: DigitalOcean was founded in 2012 and has since grown to become a leading cloud services provider.
Company Description:
- DigitalOcean focuses on simplicity, security, and customer support to help developers build, deploy, and scale applications
- The company offers a range of fully managed services, including Kubernetes, object storage, and load balancers
- DigitalOcean has a strong community of over 5.5 million developers and supports open-source projects
Company Specialties:
- Cloud Computing
- Cloud Servers
- Virtual Hosting
- Cloud Hosting
- Cloud Infrastructure
- Simple Hosting
- Virtual Servers
Company Website: DigitalOcean.com
ASSUMPTION: DigitalOcean's focus on simplicity and customer support makes it an attractive workplace for developers and marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in affiliate marketing and SaaS.
Reporting Structure: The Affiliate Regional Marketing Manager will report directly to the Senior Manager of Affiliate Marketing.
Work Arrangement: This is a remote, global role with flexible working hours.
Growth Opportunities:
- Potential to advance to a senior or management role within the affiliate marketing team
- Opportunity to work on global campaigns and expand professional network
- Chance to develop skills in data analysis, email automation, and strategic planning
ASSUMPTION: This role offers ample opportunities for career growth and skill development within the affiliate marketing field.
🌍 Location & Work Environment
Office Type: Remote (Global)
Office Location(s): São Paulo, Brazil (preferred time zone: GMT-3)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant tech industry and a diverse cultural scene
- The city offers numerous opportunities for networking and professional growth within the tech sector
- São Paulo has a tropical savanna climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours/week), flexible schedule with a preference for candidates in the GMT-3 time zone
ASSUMPTION: Working remotely in a global team requires strong communication skills and the ability to manage time zones effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the senior manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Email automation and data analysis expertise
- Communication and negotiation abilities
- Cultural fit and alignment with DigitalOcean's values
Application Tips:
- Highlight relevant experience in affiliate marketing, SaaS, and email automation
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions focusing on strategic planning, execution, and relationship management
ATS Keywords: Affiliate Marketing, SaaS, Email Automation, Data Analysis, Strategic Planning, Relationship Management, Partner Recruitment, Global Expansion
ASSUMPTION: DigitalOcean's hiring process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and execution.
🛠️ Tools & Technologies
- HubSpot or Marketo (email automation and marketing automation platforms)
- Google Analytics (web analytics platform)
- Affiliate network platforms (e.g., CJ Affiliate, Impact Radius, or ShareASale)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Proficiency in email automation tools and affiliate network platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Customer Obsessed
- One Team
- High Standards
- Ownership
Work Style:
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a remote, global team environment?
- Are you comfortable managing multiple time zones and working asynchronously?
- Do you have strong communication skills and the ability to build relationships with affiliates and team members?
ASSUMPTION: DigitalOcean values candidates who are customer-obsessed, collaborative, and results-driven, with a strong sense of ownership.
⚠️ Potential Challenges
- Managing a global affiliate network with diverse time zones and cultural contexts
- Balancing strategic planning with hands-on execution and day-to-day management
- Ensuring affiliate program compliance and maintaining program integrity
- Adapting to a remote work environment with limited face-to-face interaction
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic planning, and a data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional affiliate marketing roles, this position focuses on global expansion and strategic SaaS inbound marketing
- DigitalOcean's emphasis on simplicity and customer support sets it apart from other cloud computing companies
- This role offers growth opportunities within the affiliate marketing field and the broader tech industry
ASSUMPTION: This role is unique in its focus on global affiliate network expansion and strategic SaaS inbound marketing within the cloud computing industry.
📝 Sample Projects
- Developing and implementing a global affiliate growth strategy for a SaaS product
- Creating targeted email campaigns to reactivate dormant affiliates and boost performance
- Negotiating and securing partnerships with new affiliates, including CPA structures and sales commitments
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, focusing on global expansion, partner recruitment, and performance optimization.
❓ Key Questions to Ask During Interview
- Can you describe the affiliate marketing landscape within the cloud computing industry and how this role fits into it?
- How does DigitalOcean support the growth and development of its affiliate marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does DigitalOcean maintain the integrity of its affiliate program and ensure compliance with company policies?
- What opportunities are there for growth and advancement within the affiliate marketing team and the broader organization?
ASSUMPTION: These interview questions focus on the role's strategic context, career development opportunities, and the company's approach to affiliate program management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in affiliate marketing, SaaS, and email automation
- Prepare for behavioral and situational interview questions focusing on strategic planning, execution, and relationship management
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
