AI-Era SEO & Content Discoverability Lead

📌 Core Information

🔹 Job Title: AI-Era SEO & Content Discoverability Lead

🔹 Company: Atlan

🔹 Location: United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Software Development

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving Atlan's visibility across retrieval-augmented platforms like ChatGPT and Google AI Overviews.
• Optimizing structured content formats to improve inclusion in AI responses.
• Developing a scalable strategy for semantic SEO and ensuring structured coverage of core topics.
• Collaborating cross-functionally to implement structured metadata and search enhancements.
• Measuring and attributing discoverability success in a zero-click world.

ASSUMPTION: This role requires a strategic and technically sharp leader who can adapt to the evolving landscape of search and retrieval.

📋 Key Responsibilities

✅ Drive Atlan’s visibility across retrieval-augmented platforms like ChatGPT, Perplexity, and Google AI Overviews.

✅ Build and optimize structured content formats—glossary hubs, definitional clusters, entity-driven microsites—that improve our inclusion in LLM responses.

✅ Track our presence across AI-generated answers and design experiments to improve recall, summarization quality, and citation frequency.

✅ Develop and execute a scalable strategy for semantic SEO and discoverability, grounded in entity-based architecture, internal linking systems, and schema markup.

✅ Own the evolution of Atlan’s topical authority model—ensuring structured coverage, canonical references, and deep metadata for every core topic.

✅ Build durable frameworks that unify blog, website, documentation, and glossary content under a consistent semantic and architectural system.

✅ Define best practices for structuring content to be machine-readable and LLM-aligned—from passage-level structuring to metadata injection.

✅ Lead cross-functional implementation of technical enhancements (schema, canonical tags, embedding strategies) that improve retrieval fidelity.

✅ Develop playbooks for content, product marketing, and web teams to ensure discoverability is designed into every surface by default.

✅ Redefine discoverability success metrics beyond traffic—AI impressions, semantic authority, retrieval accuracy, and zero-click exposure.

✅ Partner with Growth Analytics to measure shifts in demand patterns, understand performance across surfaces, and tie efforts to influenced pipeline.

✅ Build and maintain dashboards to monitor performance across SEO and generative retrieval channels.

✅ Lead education and alignment across web, content, brand, and product marketing teams on how modern retrieval and summarization work.

✅ Collaborate closely with engineers to implement structured metadata and search enhancements.

✅ Champion a company-wide shift from search optimization to knowledge architecture — ensuring every team builds for how information is retrieved today.

ASSUMPTION: This role requires a strong understanding of both SEO and AI-driven retrieval systems, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent experience.

Experience: 7+ years of experience in SEO, content architecture, or technical content operations in a B2B SaaS or digital-first environment.

Required Skills:

• Proven success driving discoverability through internal linking, structured metadata, schema design, and semantic clustering.
• Familiarity with how LLMs retrieve and rank content, including semantic embeddings, passage-level structuring, or prompt-based discovery experiments.
• Technical fluency—comfortable working with developers to implement structured data, build tools, and operationalize metadata systems.
• Track record of building systems and playbooks that scale across teams and surfaces.

Preferred Skills:

• Experience in the modern data stack (e.g., Snowflake, dbt, Databricks) or with metadata-rich technical domains.

ASSUMPTION: Candidates with experience in SEO and AI-driven retrieval systems are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a role of this level and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Home office stipend
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data and analytics governance

Company Size: 201-500 employees. This size allows for a well-established company with resources and opportunities for growth, but still maintains a relatively flat hierarchy.

Founded: 2019. Atlan has been operating for over six years, providing stability and experience in the market.

Company Description:

• Atlan is the active metadata platform for the modern data stack, stitching together metadata from various sources to create a unified data discovery, cataloging, lineage, and governance experience.
• The company facilitates a two-way movement of metadata, bringing context back into the tools and workflows that data teams use every day.
• Atlan powers data democratization and AI-readiness at companies like General Motors, Cisco, Autodesk, Unilever, Ralph Lauren, FOX, News Corp, Nasdaq, NextGen, Plaid, and HubSpot.

Company Specialties:

• Data and Analytics
• Data Catalog
• Data Governance
• Data Lineage
• Data Team
• Data Culture
• DataOps
• Data Engineering
• Metadata
• Active Metadata
• Metadata Management

Company Website: https://atlan.com/

ASSUMPTION: Atlan is a well-established company with a clear focus on data and analytics governance, providing a stable environment for career growth.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires significant experience and strategic thinking, placing it at a mid to senior career level.

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position, with cross-functional collaboration across various teams.

Work Arrangement: Remote solely. This role can be performed entirely remotely, with no on-site presence required.

Growth Opportunities:

• As Atlan continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the company.
• The company's focus on data and analytics governance provides ample opportunities for learning and professional development.
• Atlan's commitment to open-source projects, meet-ups, and learning opportunities further enhances growth prospects.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the role and through the company's commitment to professional development.

🌍 Location & Work Environment

Office Type: Fully remote. Atlan does not have a physical office, and all work is done remotely.

Office Location(s): San Francisco, New York, and Singapore

Geographic Context:

• Atlan's remote work environment allows for a diverse and global team, with employees spanning 15+ countries.
• The company's headquarters are in San Francisco, with additional offices in New York and Singapore.
• Atlan's global presence provides opportunities for collaboration and learning from a diverse team.

Work Schedule: Flexible hours with a focus on results and outcomes. Atlan values work-life balance and provides unlimited PTO.

ASSUMPTION: Atlan's fully remote work environment offers a high degree of flexibility and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interviews with cross-functional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Technical skills and experience in SEO and AI-driven retrieval systems
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and communication skills
• Alignment with Atlan's mission and values

Application Tips:

• Highlight relevant experience and achievements in SEO, content architecture, and AI-driven retrieval systems.
• Tailor your resume and cover letter to emphasize your fit for this role and Atlan's mission.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking.
• Research Atlan's products, customers, and industry to demonstrate your understanding of the company and its market.

ATS Keywords: SEO, content discoverability, AI-driven retrieval, semantic SEO, structured metadata, schema design, LLM, semantic clustering, technical fluency, cross-functional collaboration, knowledge architecture

ASSUMPTION: Atlan's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• AI-driven retrieval platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
• Content management systems (e.g., WordPress, Contentful, Drupal)
• Metadata management tools (e.g., Atlan, Apache Atlas, Collibra)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: This role requires a strong understanding of SEO tools, AI-driven retrieval platforms, and metadata management tools, as well as proficiency in content management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Customer-centric approach
• Continuous learning and improvement
• Transparency and accountability
• Inclusion and diversity

Work Style:

• Remote-first and globally distributed team
• Flexible hours and results-driven culture
• Collaborative and cross-functional approach
• Focus on learning and professional development

Self-Assessment Questions:

• Do you thrive in a remote, globally distributed work environment?
• Are you comfortable working with a diverse, cross-functional team?
• Do you embrace a data-driven approach to decision making and continuous learning?

ASSUMPTION: Atlan values a remote-first, globally distributed work environment, with a focus on data-driven decision making, continuous learning, and collaboration.

⚠️ Potential Challenges

• The role requires a strong understanding of both SEO and AI-driven retrieval systems, which may have a steep learning curve for candidates without relevant experience.
• The remote work environment may present challenges for candidates who prefer an on-site or hybrid work arrangement.
• The role requires a high degree of strategic thinking and problem-solving, which may be demanding for candidates who prefer more structured or routine work.
• The company's rapid growth may present challenges in terms of organizational structure and role clarity.

ASSUMPTION: This role presents unique challenges related to the required technical skills, work arrangement, and organizational growth, which candidates should carefully consider.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven retrieval and semantic SEO, which differentiates it from traditional SEO roles.
• Atlan's focus on data and analytics governance provides a unique context for this role, with a focus on metadata management and data team collaboration.
• This role offers significant growth opportunities, with the potential to advance within the company and take on more responsibility as Atlan continues to grow.

ASSUMPTION: This role is unique in its focus on AI-driven retrieval and semantic SEO, with significant growth opportunities as Atlan continues to expand its presence in the data and analytics governance market.

📝 Sample Projects

• Developing a semantic SEO strategy for Atlan's blog, website, and documentation to improve AI-generated answer inclusion.
• Building and optimizing structured content formats to improve Atlan's presence in AI-generated answers for specific topics or entities.
• Designing and implementing a system for tracking Atlan's presence across AI-generated answers and measuring the impact of semantic SEO efforts.

ASSUMPTION: These sample projects illustrate the strategic and technical nature of the role, with a focus on AI-driven retrieval and semantic SEO.

❓ Key Questions to Ask During Interview

• How does Atlan approach measuring and attributing discoverability success in a zero-click world?
• Can you describe the cross-functional collaboration between the SEO team and other departments at Atlan?
• How does Atlan support the professional development and growth of its employees, particularly in this role?
• What are the most significant challenges facing the SEO team at Atlan, and how can this role help address them?
• How does Atlan's remote-first work environment support collaboration and communication among its global team?

ASSUMPTION: These key questions help candidates assess the strategic and technical aspects of the role, as well as the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role and Atlan's mission.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking.
• Research Atlan's products, customers, and industry to demonstrate your understanding of the company and its market.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.