Senior SEO & Content Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior SEO & Content Manager (m/w/d)

🔹 Company: Nayoki Performance GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational consulting to clients to improve their SEO performance
• Development and implementation of comprehensive SEO strategies
• Analysis of market trends and competitors, considering search engine requirements and generative AI (LLMs)
• Creation of high-quality, target-group-oriented, and SEO-optimized content for various formats
• Collaboration with clients and team members to achieve common goals

ASSUMPTION: This role requires a high level of expertise in SEO, with a strong focus on content creation and management. The ideal candidate will have experience working with various projects and clients, demonstrating excellent communication and analytical skills.

📋 Key Responsibilities

✅ Provide strategic and operational consulting to clients to improve their SEO performance in technical, content, and UX areas

✅ Develop and implement comprehensive SEO strategies, from competitive analysis to keyword research and measure planning

✅ Analyze markets, competitors, and SEO-relevant trends, considering search engine requirements and generative AI (LLMs)

✅ Identify relevant topics through keyword data, market trends, and user intent, and develop a structured editorial plan

✅ Create high-quality, target-group-oriented, and SEO-optimized content for various formats (websites, shops, blogs, whitepapers, etc.)

✅ Support the design of images and infographics (e.g., with Canva) and apply basic principles of image SEO

✅ Collect and analyze relevant KPIs and derive concrete action recommendations, which you will present persuasively to your clients

✅ Conceptualize and conduct practical workshops and training sessions tailored to the needs of participants

ASSUMPTION: The role requires strong analytical and creative skills to develop and implement SEO strategies, as well as excellent communication skills to work effectively with clients and team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 5 years of experience in SEO, with a strong focus on content and various projects, combined with a pronounced quality awareness and excellent language and conceptual skills

Required Skills:

• Proven expertise in SEO, with a strong focus on content and various projects
• Self-directed, analytical, and creative working style, with the ability to quickly orient oneself in complex website structures and handle common SEO tools
• Team-oriented, with a willingness to share knowledge and act as a sparring partner for colleagues and clients
• Ability to understand SEO as an integral part of digital strategies and discuss it on an equal footing with experienced in-house teams
• Sound technical understanding of HTML, CSS, and JavaScript – not a developer, but able to clearly formulate and evaluate requirements

Preferred Skills:

• Experience with generative AI (LLMs) and its application in SEO
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in SEO, with a focus on content creation and management, and experience working with various projects and clients. Excellent communication, analytical, and creative skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Company fitness with Wellpass
• Large selection of free drinks
• Fresh fruit
• Exclusive discounts with various providers
• Regular team lunch
• Events and more

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on industry standards for senior SEO and content management roles in Munich. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on online marketing and performance marketing

Company Size: Small (11-50 employees), offering a dynamic work environment with ample opportunities for professional growth

Founded: 2004, with over 15 years of experience in the industry

Company Description:

• Agency for digital business since 2004
• More than 150 satisfied customers, with expertise in FMCG, fashion, beauty, and lifestyle sectors
• Offers individual solutions tailored to clients' needs, rather than standard packages

Company Specialties:

• Online marketing and performance marketing

Company Website: https://nayoki.com

ASSUMPTION: Nayoki Performance GmbH is a well-established agency with a strong focus on online marketing and performance marketing. The company's size and industry experience provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Senior, with significant experience in SEO and content management

Reporting Structure: This role reports directly to the management team and works closely with clients and other team members

Work Arrangement: Full-time, on-site position with flexible working hours and the possibility of remote work

Growth Opportunities:

• Professional development through individual training and workshops
• Career advancement within the company, as Nayoki values internal promotions
• Expanding expertise in SEO, content management, and digital marketing

ASSUMPTION: This role offers excellent growth opportunities, as Nayoki values internal promotions and provides individual training and workshops to support professional development.

🌍 Location & Work Environment

Office Type: Modern office in the Kraemer'sche Kunstmühle, directly by the idyllic Auer Mühlbach

Office Location(s): Birkenleiten 41, München, Bayern 81543, DE

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany
• Known for its vibrant culture, rich history, and high quality of life
• Offers excellent public transportation, making it easy to commute to work

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The office location in Munich provides a pleasant work environment, with easy access to public transportation and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• SEO expertise and experience
• Content creation and management skills
• Communication and teamwork abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight your relevant experience and achievements in SEO and content management
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Prepare examples of your work, such as SEO-optimized content or successful SEO campaigns
• Research Nayoki's clients and industry to demonstrate your understanding of their business

ATS Keywords: SEO, content management, market analysis, keyword research, user intent, digital strategy, client presentation, workshop facilitation, KPI analysis, image SEO, generative AI (LLMs)

ASSUMPTION: The application process for this role is likely to involve several stages, focusing on the candidate's SEO expertise, content creation skills, and overall fit with the company and team.

🛠️ Tools & Technologies

• SEO tools: Search Console, GA4, Sistrix, Semrush, Screaming Frog, etc.
• Content creation tools: Canva, WordPress, Google Docs, etc.
• Project management tools: Asana, Trello, Jira, etc.

ASSUMPTION: The role requires proficiency in common SEO tools, content creation tools, and project management tools to effectively manage projects and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Competence and creativity
• Individual solutions

Work Style:

• Collaborative and team-oriented
• Focus on quality and results
• Dynamic and engaging work environment

Self-Assessment Questions:

• Do you have a strong background in SEO and content management, with experience working on various projects?
• Are you comfortable working in a collaborative and dynamic team environment, with a focus on quality and results?
• Do you possess excellent communication and analytical skills, with the ability to develop and implement SEO strategies?

ASSUMPTION: Nayoki values expertise, competence, and creativity in its employees, as well as a collaborative and dynamic work style. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in SEO and digital marketing, necessitating continuous learning and adaptation
• Working with diverse teams and clients, requiring excellent communication and interpersonal skills
• Balancing the demands of client work with internal projects and team responsibilities

ASSUMPTION: This role presents various challenges, including managing multiple projects, staying current with industry trends, and balancing client work with internal responsibilities. Strong organizational, communication, and adaptability skills are essential for success.

📈 Similar Roles Comparison

• This role focuses more on content creation and management than some other SEO positions, which may have a stronger emphasis on technical aspects
• Nayoki's industry focus on FMCG, fashion, beauty, and lifestyle sectors sets it apart from other agencies with broader or more specialized client bases
• Career progression in this role may involve moving into a management or consulting position, rather than specializing further in technical SEO

ASSUMPTION: This role differs from other SEO positions in its focus on content creation and management, as well as Nayoki's industry specialization. Career progression may involve moving into management or consulting roles rather than specializing further in technical SEO.

📝 Sample Projects

• Developing and implementing an SEO strategy for a major fashion retailer, including keyword research, content creation, and on-page optimization
• Conducting a market analysis and competitor assessment for a beauty brand, identifying trends and opportunities for growth
• Creating and presenting a workshop on SEO best practices for an in-house marketing team, tailored to their specific needs and goals

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and market analysis to content creation and client presentation.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO projects and clients I would be working with in this role?
• How does Nayoki support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role fit into the broader organization?
• How does Nayoki approach collaboration and knowledge sharing among team members and with clients?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit with the required skills and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, such as SEO-optimized content or successful SEO campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.