📌 Core Information
🔹 Job Title: AI-first PPC Marketing Manager
🔹 Company: CSC Generation
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Architecting and executing next-generation performance marketing strategies using AI
- Designing, building, and maintaining AI-driven automations and workflows for campaign management
- Optimizing campaigns across Google Ads, Meta Ads, and additional platforms using AI-powered solutions
- Collaborating with cross-functional teams to improve platform tooling and standardize internal libraries
- Continuously improving campaign performance and driving business growth through AI-driven marketing
ASSUMPTION: This role requires a strong background in PPC marketing and a deep understanding of AI tools to succeed.
📋 Key Responsibilities
✅ Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, and Python
✅ Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms, applying AI-powered solutions to enhance performance
✅ Prototype fast, iterate faster – ship working automation MVP’s within days, not months
✅ Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT’s
✅ Collaborate with marketing leadership and cross-functional teams to drive business growth through AI-driven marketing
ASSUMPTION: This role involves a significant amount of hands-on work, as well as strategic planning and collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of hands-on experience in paid search, PPC, or digital marketing campaign management
Required Skills:
- Hands-on experience building workflow automations using tools like n8n, Zapier, Make.com, Retool, or similar
- Deep fluency with generative AI tools, including ChatGPT and prompt engineering
- Proficiency with Google Ads, Meta Ads, and other major ad platforms
- Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows
- Comfortable with light scripting, API calls, or working with low-code platforms
- Excellent communication and collaboration skills
- A mindset of experimentation, velocity, and constant improvement
Preferred Skills:
- Experience with AI-driven marketing or similar roles
- Familiarity with the retail industry
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Paid Time Off
- 401(k)/RRSP Match
- Medical
- Dental
- Vision
- Supplemental Policies
- Employee Discounts
Working Hours: Full-time, standard business hours with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals, with a focus on retail and e-commerce
Company Size: 1,001-5,000 employees, providing a large, established environment with ample growth opportunities
Founded: 2016, with a history of acquiring and transforming retailers into high-performing, digital-first consumer-centric businesses
Company Description:
- CSC Generation acquires and transforms retailers into high-performing, digital-first consumer-centric businesses
- As of May 2023, they have nine brands in their portfolio, with plans to continue growing
- They stand out from the rest of the retail industry with their strong marketing intelligence, supply chain and distribution channels, outstanding customer support, and experience in brick-and-mortar stores, online, and catalog sales
Company Specialties:
- Venture capital
- Financial technology
- Digital transformation
- E-commerce and retail
Company Website: www.cscgeneration.com
ASSUMPTION: CSC Generation's focus on digital transformation and AI-driven marketing makes it an attractive opportunity for candidates interested in cutting-edge technologies and innovative strategies.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership roles within the marketing department
Reporting Structure: This role reports directly to Marketing Leadership, with potential for cross-functional collaboration with other departments
Work Arrangement: On-site, with potential for remote work flexibility
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of AI-driven marketing strategies across the portfolio of brands
- Potential to lead cross-functional projects and teams
ASSUMPTION: Given the company's focus on growth and transformation, this role offers significant opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work options
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, providing ample networking and professional development opportunities
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- CSC Generation's office is located in a bustling business district, with easy access to public transportation and amenities
Work Schedule: Standard business hours, with flexibility for remote work and overtime as needed
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone screen to assess cultural fit and alignment with the role's requirements
- AI or product-building challenge to evaluate problem-solving skills and execution
- Deep-dive interviews with Backcountry leadership focused on experience, product mindset, and operational thinking
- Offer extended to the right candidate
Key Assessment Areas:
- AI and automation skills
- PPC marketing experience
- Problem-solving and execution abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant AI and PPC marketing experience in your resume and cover letter
- Prepare for the AI or product-building challenge by brushing up on your problem-solving skills and familiarity with AI tools
- Demonstrate your understanding of CSC Generation's business model and marketing strategies in your interviews
ATS Keywords: AI, PPC, Marketing, Automation, Workflow, Campaign Management, Google Ads, Meta Ads, n8n, ChatGPT, Python, Collaboration, Communication, Experimentation
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and execution abilities.
🛠️ Tools & Technologies
- n8n
- Chat GPT
- Python
- Google Ads
- Meta Ads
- Looker
- Slack
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
- Are you open to learning new tools and technologies, and adapting your approach as needed?
ASSUMPTION: Candidates who are comfortable with a fast-paced, data-driven, and collaborative work environment will be well-suited to this role and company culture.
⚠️ Potential Challenges
- Keeping up with the fast pace of innovation in AI and marketing technologies
- Balancing the need for experimentation and iteration with the requirement for consistent performance and results
- Managing multiple campaigns and workflows simultaneously, requiring strong organizational skills and time management
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: These challenges are inherent to the role and company culture, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven marketing strategies and automation workflows
- While similar roles may exist in other industries or companies, the specific focus on AI and retail transformation sets this role apart
- Career progression in this role may lead to senior marketing positions within the company or related fields
ASSUMPTION: The unique focus on AI-driven marketing and retail transformation makes this role an attractive opportunity for candidates interested in cutting-edge technologies and innovative strategies.
📝 Sample Projects
- Developing and implementing an AI-driven workflow to optimize keyword bidding strategies for a major retail campaign
- Creating a custom GPT tool to automate audience segmentation and targeting for a seasonal marketing campaign
- Collaborating with the data team to integrate AI-driven insights into campaign performance reporting and analytics
ASSUMPTION: These sample projects illustrate the types of initiatives and collaborations that may be expected in this role, highlighting the importance of AI and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AI integration within the marketing department, and how this role will contribute to its evolution?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a recent marketing campaign that leveraged AI-driven strategies, and what the results were?
- How does the company approach collaboration and information sharing between marketing and other departments, such as data and product?
- What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Customize your resume and cover letter to highlight your relevant AI and PPC marketing experience
- Prepare for the AI or product-building challenge by brushing up on your problem-solving skills and familiarity with AI tools
- Demonstrate your understanding of CSC Generation's business model and marketing strategies in your interviews
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
