📌 Core Information
🔹 Job Title: AI-first PPC Marketing Manager
🔹 Company: CSC Generation
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (preference for candidates near hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario)
🚀 Job Overview
Key aspects of this role include:
- Designing, building, and maintaining AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, and Python.
- Launching and optimizing campaigns across Google Ads, Meta Ads, and additional platforms while applying AI-powered solutions to enhance performance.
- Prototyping fast and iterating faster, shipping working automation MVP's within days, not months.
- Continuously improving platform tooling by standardizing and evolving internal libraries of reusable automations and GPT's.
ASSUMPTION: This role requires a strong background in PPC marketing and experience with AI tools to succeed. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a mindset of experimentation and constant improvement.
📋 Key Responsibilities
✅ Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, and Python.
✅ Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms while applying AI-powered solutions to enhance performance.
✅ Prototype fast and iterate faster, shipping working automation MVP's within days, not months.
✅ Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT's.
ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of hands-on experience in paid search, PPC, or digital marketing campaign management
Required Skills:
- Hands-on experience building workflow automations using tools like n8n, Zapier, Make.com, Retool, or similar
- Deep fluency with generative AI tools, including ChatGPT and prompt engineering
- Proficiency with Google Ads, Meta Ads, and other major ad platforms
- Experience integrating multiple systems into cohesive flows
- Comfortable with light scripting, API calls, or working with low-code platforms
- Excellent communication and collaboration skills
- A mindset of experimentation, velocity, and constant improvement
Preferred Skills:
- Experience with Looker or similar business intelligence tools
- Familiarity with e-commerce platforms and retail industry trends
ASSUMPTION: While the required skills listed above are essential for this role, the ideal candidate will also possess a strong work ethic, attention to detail, and the ability to thrive in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Paid Time Off
- 401(k)/RRSP Match
- Medical
- Dental
- Vision
- Supplemental Policies
- Employee Discounts
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- CSC Generation acquires and transforms retailers into high-performing, digital-first consumer-centric businesses.
- As of May 2023, they have nine brands in their portfolio and expect to continue growing.
- The company stands out from the rest of the retail industry with its strong marketing intelligence, supply chain and distribution channels, outstanding customer support, and experience in brick-and-mortar stores, online, and catalog sales.
Company Specialties:
- Venture capital
- Financial technology
- Digital transformation
- E-commerce
- Retail
Company Website: www.cscgeneration.com
ASSUMPTION: As a venture capital and private equity firm, CSC Generation offers a unique opportunity for candidates to gain exposure to various retail brands and industries while working on cutting-edge marketing strategies.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and leadership
Reporting Structure: This role reports directly to Marketing Leadership
Work Arrangement: Remote OK (preference for candidates near hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario)
Growth Opportunities:
- High performers will be quickly entrusted with greater responsibility, new challenges, and leadership opportunities across the portfolio of brands.
- Candidates will have the opportunity to work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
ASSUMPTION: The growth opportunities listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
🌍 Location & Work Environment
Office Type: The company has multiple offices and hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario
Office Location(s): Chicago, IL; Merrillville, Indiana; Gardena, California; Toronto, Ontario; Berkeley, California; Austin, Texas; Seattle, WA; Park City, Utah
Geographic Context:
- The company's headquarters are in Chicago, IL, with additional offices and hubs in major cities across the United States and Canada.
- The company's remote work policy allows for flexibility in working arrangements, with a preference for candidates near the company's hubs.
Work Schedule: Standard workweek of 40 hours, with flexibility for remote workers
ASSUMPTION: The work environment at CSC Generation is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone conversation to introduce Backcountry and assess candidate alignment
- Short AI or product-building challenge to understand the candidate's approach to problem-solving and execution
- Deep-dive interviews with Backcountry leadership focused on the candidate's experience, product mindset, and operational thinking
- Offer
Key Assessment Areas:
- Problem-solving skills and approach to execution
- Experience with PPC marketing and AI tools
- Communication and collaboration skills
- Mindset of experimentation and constant improvement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with PPC marketing and AI tools
- Prepare for the AI or product-building challenge by brushing up on your problem-solving skills and familiarity with AI tools
- Research the company and its portfolio of brands to demonstrate your interest and understanding of the business
ATS Keywords: PPC, digital marketing, Google Ads, Meta Ads, automation, AI tools, scripting, collaboration, communication, experimentation, budget allocation, keyword management, reporting, workflow automation, prompt engineering
ASSUMPTION: The interview process at CSC Generation is designed to assess the candidate's skills and cultural fit, with a focus on problem-solving, communication, and collaboration.
🛠️ Tools & Technologies
- n8n
- Chat GPT
- Python
- Google Ads
- Meta Ads
- Looker (or similar business intelligence tools)
- Slack
- Low-code platforms (e.g., Make.com, Retool)
ASSUMPTION: The tools and technologies listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Focus on experimentation and constant improvement
- Strong emphasis on collaboration and communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with AI tools and integrating multiple systems into cohesive flows?
- Do you possess strong communication and collaboration skills?
- Are you open to feedback and willing to adapt your approach based on new information?
ASSUMPTION: The cultural fit considerations listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
⚠️ Potential Challenges
- The role requires a strong background in PPC marketing and experience with AI tools, which may present a steep learning curve for candidates without relevant experience.
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role may require occasional travel to the company's hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario.
- The company's remote work policy may present challenges for candidates who prefer an on-site work environment.
ASSUMPTION: The potential challenges listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven automations and workflows for PPC marketing, with a strong emphasis on experimentation and constant improvement.
- While the role requires a strong background in PPC marketing, it also offers the opportunity to gain exposure to various retail brands and industries through CSC Generation's portfolio of brands.
- Candidates with experience in PPC marketing and AI tools may find this role to be an excellent fit for their skills and interests, with opportunities for growth and leadership within the company.
ASSUMPTION: The role comparison listed above is subject to change based on the company's evolving needs and the candidate's skills and interests.
📝 Sample Projects
- Developing and implementing an AI-driven automation workflow for bid strategy optimization using n8n, Chat GPT, and Python
- Launching and optimizing a PPC campaign across Google Ads and Meta Ads while applying AI-powered solutions to enhance performance
- Prototyping and iterating on a working automation MVP for audience targeting using generative AI tools and Python
ASSUMPTION: The sample projects listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: The key questions to ask during the interview listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with PPC marketing and AI tools
- Prepare for the AI or product-building challenge by brushing up on your problem-solving skills and familiarity with AI tools
- Research the company and its portfolio of brands to demonstrate your interest and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
