📌 Core Information
🔹 Job Title: AI-first PPC Marketing Manager
🔹 Company: CSC Generation
🔹 Location: Portland, OR & Cottonwood Heights, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting and executing next-generation performance marketing strategies
- Designing and implementing AI-driven automations and workflows for campaign management
- Applying hands-on experience with Google Ads, Meta Ads, and other PPC channels
- Collaborating with cross-functional teams to improve campaign performance
ASSUMPTION: This role requires a strong background in PPC marketing and a solid understanding of AI tools to drive campaign optimization and automation.
📋 Key Responsibilities
✅ Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, and Python
✅ Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms
✅ Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting
✅ Prototype fast, iterate faster – ship working automation MVP’s within days, not months
✅ Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT’s
ASSUMPTION: This role involves a significant amount of technical work, requiring proficiency in AI tools, scripting, and API integration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of hands-on experience in paid search, PPC, or digital marketing campaign management
Required Skills:
- Proven experience with Google Ads, Meta Ads, and other major ad platforms
- Hands-on experience building workflow automations using tools like n8n, Zapier, Make, Retool, or similar
- Deep fluency with generative AI tools, including ChatGPT and prompt engineering
- Proficiency with light scripting, API calls, or working with low-code platforms
- Excellent communication and collaboration skills
Preferred Skills:
- Experience integrating multiple systems into cohesive flows
- Familiarity with e-commerce platforms and retail industry
ASSUMPTION: Candidates should have a strong technical background and be comfortable working with AI tools and platforms.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the retail sector)
Benefits:
- Paid Time Off
- 401(k)/RRSP Match
- Medical
- Dental
- Vision
- Supplemental Policies
- Employee Discounts
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the retail sector. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and E-commerce
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- CSC Generation acquires and transforms retailers into high-performing, digital-first consumer-centric businesses
- Focuses on marketing intelligence, supply chain, distribution channels, customer support, and brick-and-mortar stores
- Operates nine brands as of May 2023, with plans to grow and add more companies to its portfolio
Company Specialties:
- Venture capital
- Financial technology
- Digital transformation
- E-commerce and retail
Company Website: http://www.cscgeneration.com/
ASSUMPTION: CSC Generation is a well-established company in the retail industry, focusing on transforming acquired retailers into digital-first, consumer-centric businesses.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: Reports directly to Marketing Leadership
Work Arrangement: Remote OK, with a preference for candidates residing near hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario
Growth Opportunities:
- Potential for career advancement within the marketing department or across the portfolio of brands
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to build expertise in AI-driven marketing strategies and automation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to senior leadership and the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid (with hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario)
Office Location(s): Portland, OR & Cottonwood Heights, UT
Geographic Context:
- Portland, OR: Known for its vibrant culture, outdoor activities, and tech industry
- Cottonwood Heights, UT: Suburban area with easy access to Salt Lake City and the Wasatch Mountains
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The work environment is flexible, with a hybrid office setup and remote work options available.
💼 Interview & Application Insights
Typical Process:
- Initial phone conversation to introduce Backcountry and assess candidate fit
- Short AI or product-building challenge to evaluate problem-solving and execution skills
- Deep-dive interviews with Backcountry leadership focused on experience, product mindset, and operational thinking
- Offer extended for the right candidate
Key Assessment Areas:
- Problem-solving skills and approach to AI-driven marketing strategies
- Technical proficiency with AI tools, scripting, and API integration
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant PPC marketing experience and AI tool proficiency in your resume
- Prepare for the AI or product-building challenge by brushing up on your problem-solving skills and familiarity with AI tools
- Research CSC Generation and its portfolio of brands to demonstrate your understanding of the company and its mission
ATS Keywords: PPC, Google Ads, Meta Ads, AI, Automation, Workflow, Marketing Strategy, Campaign Management, Bid Strategies, Audience Targeting, Python, n8n, ChatGPT
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- n8n
- ChatGPT
- Python
- API integration tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing sector.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on high-impact projects and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with AI tools and driving automation projects?
- Do you possess strong communication and collaboration skills?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their comfort level with AI tools and a fast-paced work environment.
⚠️ Potential Challenges
- Steep learning curve for AI tools and automation workflows
- Fast-paced work environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present communication and coordination challenges
- Potential for frequent travel to company hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario
ASSUMPTION: This role presents several challenges, including a steep learning curve for AI tools, a fast-paced work environment, and potential travel requirements.
📈 Similar Roles Comparison
- Unlike traditional PPC marketing roles, this position requires a strong technical background in AI tools and automation workflows
- Compared to other marketing roles within the retail industry, this position offers significant growth opportunities and exposure to senior leadership
- Career path may include advancement within the marketing department or across the portfolio of brands
ASSUMPTION: This role differs from traditional PPC marketing positions due to its focus on AI-driven strategies and automation workflows, offering unique growth opportunities and exposure to senior leadership.
📝 Sample Projects
- Developing and implementing an AI-driven bidding strategy for a major retail campaign
- Creating a custom GPT tool to optimize keyword management and improve campaign performance
- Automating campaign reporting and analysis using AI-powered tools and APIs
ASSUMPTION: Sample projects for this role would involve designing, building, and implementing AI-driven automations and workflows to optimize PPC campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a PPC campaign, from launch to optimization, and how AI tools are integrated into this process?
- How does this role collaborate with other marketing teams and departments within the company?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support employees in staying up-to-date with the latest AI tools and marketing trends?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Key questions to ask during the interview should focus on the role's day-to-day responsibilities, collaboration with other teams, professional growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant PPC marketing experience and AI tool proficiency in your resume
- Prepare for the AI or product-building challenge by brushing up on your problem-solving skills and familiarity with AI tools
- Research CSC Generation and its portfolio of brands to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
