AI Native, Email Marketing Manager

📌 Core Information

🔹 Job Title: AI Native, Email Marketing Manager

🔹 Company: ConsumerAffairs

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• End-to-end execution and optimization of AI native email marketing programs
• Strategic design, development, deployment, and performance analysis of campaigns and automated workflows
• Collaboration with cross-functional teams to create targeted, data-driven AI initiatives
• Management of email deliverability, email rendering, and inbox placement using AI
• Maintenance of a high-quality contact database through audience segmentation, behavioral targeting, and list hygiene

ASSUMPTION: This role requires a strong background in email marketing and AI integration to succeed. Familiarity with enterprise ESPs and AI-driven tools is crucial.

📋 Key Responsibilities

✅ Manage and optimize the email contact database using AI-driven segmentation, behavioral signals, engagement metrics, profile attributes, and event-based triggers

✅ Implement machine learning models to anticipate churn, identify high-value prospects, and trigger timely re-engagement flows

✅ Ensure list integrity through rigorous hygiene practices, including AI-assisted identification of risky or unengaged contacts, management of opt-outs, bounces, and regulatory compliance

✅ Oversee and maintain email deliverability infrastructure using AI-enhanced third-party tools to monitor sender reputation, inbox placement, and authentication protocols

✅ Architect and manage sophisticated, multi-step lifecycle automation workflows tailored to consumer behaviors and preferences across numerous verticals, incorporating predictive analytics

✅ Develop advanced Liquid and Handlebars logic, and integrate AI-generated content to personalize highly dynamic email, SMS, and web-push campaigns at scale

✅ Map end-to-end consumer journeys from initial brand exposure to post-conversion using AI to detect micro-moments and optimize timing and messaging across the funnel

✅ Continuously refine automation logic and content strategies based on AI-driven insights from campaign performance, A/B testing, and evolving audience behavior patterns

✅ Utilize the email marketing automation platform to build, customize, and deploy targeted campaigns to dynamic audience segments across all ConsumerAffairs business units

✅ Conduct comprehensive pre-launch testing, including AI-powered content optimization and rendering simulations across email clients/devices

✅ Develop and maintain robust performance reporting frameworks that leverage AI to deliver real-time dashboards with granular and aggregate insights across campaigns, categories, and partners

✅ Drive personalization at scale using profile-based dynamic content blocks, AI-generated recommendations, and behavioral targeting to enhance engagement and conversion

✅ Utilize APIs to integrate various tools and applications with the email marketing tool, enhancing reporting, marketing opportunities, and audience reach—while enabling AI-driven orchestration across platforms

✅ Proactively identify and implement opportunities to leverage AI technologies to streamline customer lifecycle management, enhance the customer experience, and drive internal cost efficiencies

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work collaboratively with cross-functional teams to drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or other related field

Experience: 5+ years of hands-on experience developing and launching emails via enterprise ESPs (e.g., Braze, Iterable, Salesforce Marketing Cloud)

Required Skills:

• AI-native mindset with deep, demonstrated experience integrating artificial intelligence into the email lifecycle
• Proficient in executing all parts of the email development lifecycle
• Familiarity with design platforms like Sketch, Figma, Canva, or Photoshop, and an understanding of how generative AI tools can accelerate creative workflows
• Skilled in using analytics and AI-enhanced reporting tools to derive actionable insights and automate campaign optimization
• Experience integrating email programs with APIs and AI services is a strong plus

Preferred Skills:

• Obsessively focused on delivering exceptional, intelligent customer experiences using AI
• Confident and accountable in decision-making, transparent about outcomes, and willing to test and learn through AI experimentation
• Relentless about results, with a bias toward high-impact outcomes using tools that scale efforts through automation and predictive intelligence
• Bold in taking action; pivots confidently when AI insights reveal a better path forward
• Embodies a growth mindset, constantly seeking to upskill and leverage emerging AI capabilities to work smarter, not just harder
• Open to feedback and committed to continuous improvement using AI-assisted feedback loops
• Collaborative team player who believes in AI-augmented teamwork, blending human intuition with machine learning insights to tackle challenges creatively

ASSUMPTION: This role requires a strong background in email marketing and AI integration. Candidates should have a proven track record of driving results through AI-driven strategies.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the United States)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development

Working Hours: Full-time, typically 40 hours per week with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the United States. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: ConsumerAffairs is a rapidly growing online marketplace where millions of consumers research purchases, connect with brands, transact, write reviews, and stay up to date on important consumer news. Brands utilize their software-as-a-service platform to connect with customers, collect reviews, and generate sales.

Company Size: ConsumerAffairs has a creative, driven, and fast-paced entrepreneurial environment with 201-500 employees. This size allows for a dynamic work environment with opportunities for growth and innovation.

Founded: ConsumerAffairs was founded in 1998 and has since grown to become a leading online marketplace for consumer reviews and brand management.

Company Description:

• ConsumerAffairs is a rapidly growing online marketplace where each month millions of consumers research purchases, connect with brands, transact, write reviews, and stay up to date on important consumer news.
• Brands utilize their software-as-a-service platform to connect with customers, collect reviews, and generate sales.
• ConsumerAffairs has a creative, driven, and fast-paced entrepreneurial environment. They are looking for teammates that want to win, are self-motivated, high-performing, and who yearn to build something big.

Company Specialties:

• Consumer reviews
• Review platform
• Product Recalls
• and Brand Management

Company Website: http://www.consumeraffairs.com

ASSUMPTION: ConsumerAffairs is a well-established company in the consumer reviews and brand management space, with a strong focus on growth and innovation.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The AI Native Email Marketing Manager will report directly to the Senior Director of Marketing and will collaborate with cross-functional teams, including category stakeholders and marketing operations.

Work Arrangement: This role is remote-friendly, with the option to work from home or in the office. The work arrangement is flexible, with a focus on results and productivity.

Growth Opportunities:

• As ConsumerAffairs continues to grow, there will be opportunities for the AI Native Email Marketing Manager to take on additional responsibilities and advance their career within the organization.
• The role offers the chance to work on cutting-edge AI technologies and drive innovation in the email marketing space.
• ConsumerAffairs values internal promotions and provides opportunities for employees to grow and develop within the company.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: ConsumerAffairs has a physical office location in Tulsa, Oklahoma, but this role is remote-friendly, allowing for flexibility in work arrangements.

Office Location(s): 600 East 4th Street, Tulsa, Oklahoma 74120, US

Geographic Context:

• Tulsa, Oklahoma, is a mid-sized city with a population of approximately 400,000 people. It offers a relatively low cost of living compared to larger metropolitan areas and a diverse range of cultural and recreational activities.
• The city is home to a growing tech industry, with several startups and established companies in the sector.
• Tulsa has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is full-time, typically 40 hours per week, with flexibility for remote work. The specific work hours may vary depending on the employee's needs and the team's requirements.

ASSUMPTION: The remote-friendly work arrangement for this role allows for greater flexibility and work-life balance, while still providing the opportunity to collaborate with team members in the office when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Email marketing expertise and AI integration skills
• Problem-solving and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with ConsumerAffairs' values

Application Tips:

• Highlight your experience with AI integration in email marketing and provide specific examples of how you have driven results using AI-driven strategies.
• Tailor your resume to emphasize your relevant skills and experiences for this role, using keywords from the job description to help your application stand out.
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of ConsumerAffairs' mission and values.
• If applicable, include a portfolio or examples of your work to showcase your skills and accomplishments.

ATS Keywords: AI integration, email marketing, enterprise ESPs, predictive analytics, campaign optimization, customer journey mapping, data analysis, machine learning, behavioral targeting, design tools, collaboration

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with ConsumerAffairs' values and mission.

🛠️ Tools & Technologies

• Enterprise ESPs (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• AI-driven tools for email marketing (e.g., predictive send times, subject line generators, behavioral segmentation models, dynamic AI content personalization)
• Design platforms (e.g., Sketch, Figma, Canva, or Photoshop)
• Generative AI tools (e.g., Adobe Firefly, Midjourney)
• Analytics and AI-enhanced reporting tools (e.g., Looker, Tableau, Datorama, or ESP-native analytics)
• API integration tools
• Machine learning platforms (e.g., OpenAI, Google Vertex AI, or Amazon Personalize)

ASSUMPTION: The tools and technologies listed are commonly used in email marketing and AI integration. However, the specific tools required for this role may vary depending on ConsumerAffairs' tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: ConsumerAffairs prioritizes the needs and preferences of their customers, using data and insights to inform their strategies and improve the customer experience.
• Innovative: The company fosters a culture of creativity and continuous learning, encouraging employees to explore new ideas and approaches to drive growth and success.
• Collaborative: ConsumerAffairs values teamwork and cross-functional collaboration, with a focus on working together to achieve common goals and drive results.

Work Style:

• ConsumerAffairs has a fast-paced, entrepreneurial work environment, with a focus on driving results and achieving growth.
• The company values autonomy and accountability, with employees expected to take ownership of their work and deliver high-quality results.
• ConsumerAffairs encourages a growth mindset, with a focus on continuous learning and improvement.

Self-Assessment Questions:

• Do you have a proven track record of driving results through AI-driven email marketing strategies?
• Are you comfortable working in a fast-paced, collaborative environment and taking ownership of your work?
• Do you have a strong customer focus and a commitment to delivering exceptional customer experiences using AI?

ASSUMPTION: ConsumerAffairs values candidates who are passionate about their work, committed to driving results, and aligned with the company's values and mission.

⚠️ Potential Challenges

• Managing a high volume of emails and ensuring optimal deliverability and engagement rates can be challenging, requiring strong analytical and problem-solving skills.
• Keeping up with the latest AI technologies and integrating them into email marketing campaigns can be demanding, requiring continuous learning and adaptation.
• Collaborating with cross-functional teams and stakeholders to create targeted, data-driven AI initiatives can be complex, requiring strong communication and project management skills.
• Working remotely can present unique challenges, such as maintaining productivity and work-life balance, and staying connected with team members and company culture.

ASSUMPTION: These challenges can be overcome with strong technical skills, a commitment to continuous learning, and effective communication and collaboration with team members and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on AI integration in email marketing, with a strong emphasis on driving results through data-driven strategies and innovative approaches.
• Compared to traditional email marketing roles, this position requires a higher level of technical expertise in AI and data analysis, as well as a stronger focus on continuous learning and adaptation.
• Career paths for this role may include advancement to Director or Vice President of Marketing, with a focus on driving strategic initiatives and leading teams to achieve exceptional results.

ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success, with a strong focus on driving results through AI-driven strategies.

📝 Sample Projects

• Developing and executing an AI-driven email marketing campaign to improve open rates by 20% and click-through rates by 15% for a specific product category
• Implementing a machine learning model to anticipate churn and identify high-value prospects, resulting in a 10% increase in customer retention and a 15% increase in revenue
• Creating and optimizing a dynamic content block using AI-generated recommendations to enhance engagement and conversion rates for a targeted audience segment

ASSUMPTION: These sample projects demonstrate the types of initiatives the AI Native Email Marketing Manager may be expected to undertake, with a focus on driving results through AI-driven strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the marketing department, and how this role fits into the broader organization?
• How does ConsumerAffairs support the professional development and growth of its employees, particularly in relation to AI and data analysis skills?
• Can you provide examples of how ConsumerAffairs has successfully integrated AI into its email marketing strategies, and what challenges were faced along the way?
• How does ConsumerAffairs measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, particularly for remote employees, and how is this supported by the organization?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make a more informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to emphasize your relevant skills and experiences for this role, using keywords from the job description to help your application stand out.
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of ConsumerAffairs' mission and values.
• If applicable, include a portfolio or examples of your work to showcase your skills and accomplishments.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.